Made available in DSpace on 2016-04-29T13:31:31Z (GMT). No. of bitstreams: 1 Raquel N Ribeiro.pdf: 1050783 bytes, checksum: 332143d97b6a858a5813809da7341704 (MD5) Previous issue date: 2007-05-10 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The present research inteded to study which positive positions circulate regarding the oldness in advertisement directed to the elderly audience, played by characters of this age group and transmitted on television. To discuss, from the social construccionism point of view, the oldness positivation construction in advertisements means to presuppose that those advertisements are not, fundamentally, only the result from the advertisers and comercial agencies work, but the result of its context of production: of the positivation discourse that circulates on an international and national levels concerning the oldness on a political, social, academic, economic and midiatic levels, the uses of these discourses and their consequences. Two recent television advertisements have been analysed Concurso Banco Real Talentos da Maturidade (6th edition), of 2004, and Se assim quiser, of 2005 that have as a common theme the positive oldness. The advertisements analyses went through three stages: 1) context of the advertisements production investigation; 2) description of each advertisement cene; 3) examination of the positive repertoires and of the maintainence of the stereotype conected to the aging process. The positive aspects, chosen to discuss how oldness is presented on the advertisements were: search of pleasure, personal satisfaction, autonomy (mental health), independence (physical health), diverse social roles, interests, income, entertainment, sociability, creativity and mobility. These interpretations alow the confirmation that the positivation on the two advertisements tend to be related to autonomy, independence, and income and exclude many people from those possibilities. Therefore the analyzed repertoires stimulate the folowing question: which are the experiencies of positivated oldness that people with illness and no financial resources can have? / A presente pesquisa pretendeu estudar quais posições positivadas circulam a respeito da velhice em propagandas direcionadas ao público idoso, protagonizadas por personagens pertencentes a essa faixa etária e veiculadas na televisão. Discutir, a partir do construcionismo social, a construção da positividade da velhice em propagandas significa partir do pressuposto de que tais comerciais não são, fundamentalmente, apenas fruto do trabalho dos anunciantes e das agências de propaganda, mas resultado do seu contexto de produção: dos discursos de positividade que circulam internacional e nacionalmente a respeito da velhice nível político, social, acadêmico, econômico, midiático, os usos que são feitos desses discursos e suas conseqüências. Foram analisadas duas propagandas televisivas recentes Concurso Banco Real Talentos da Maturidade (6ª edição), de 2004, e Se assim quiser, de 2005 que têm como tema comum a velhice positivada. A análise dos comerciais passou por três etapas: 1) investigação do contexto de produção dos comerciais; 2) descrição das cenas de cada propaganda; 3) exame dos repertórios positivos e da manutenção de estereótipos ligados ao envelhecimento. Os aspectos positivados escolhidos para discutir como a velhice é apresentada nas propagandas foram busca de prazer, satisfação pessoal, autonomia (saúde mental), independência (saúde física), papéis sociais diversificados, interesse, renda, lazer, sociabilidade, criatividade e mobilidade. Essas interpretações permitiram constatar que a positividade nas duas propagandas tende a estar relacionada à autonomia, independência e renda excluindo muitas pessoas dessas possibilidades. Assim, os repertórios analisados incitam o seguinte questionamento: quais são as vivências de velhice positivada de pessoas com doenças e sem recursos financeiros?

Cette recherche vise à expliquer et comprendre le déroulement de l'adoption de la nouveauté par les consommateurs, de l'action de quelques-uns à l'adoption collective, voire l'institutionnalisation d'un marché de la nouveauté. Les historiens établissent un lien fort entre le développement de l'adoption de la nouveauté et celui de nouvelles strates intermédiaires. La Chine des années 2010 offre un cas d'étude idéal. La comparaison historique permet de formuler l'hypothèse de dynamiques statutaires différentes en Europe et en Chine, et d'une régulation différente des statuts. Une matrice contextuelle expliquant l'adoption est construite et appliquée aux modèles de seuils pour définir des séquences typiques conduisant à l'adoption collective de la nouveauté. Plusieurs réseaux de jeunes adoptants de nouvelles technologies diplômés du supérieur sont suivis entre 2010 et 2015 au moyen d'entretiens individuels approfondis (video-chat, échanges informels et recoupement de sources digitales). L'analyse montre l'existence de chaînes d'adoption, et met en lumière le rôle de relayeurs de la nouveauté. Elle permet de décrire deux séquences typiques de passage à l'adoption collective en restituant la significativité des contextes dans lesquels adoptant et relayeur s'apparient. Les récits d'adoption sont resitués dans le contexte de l'évolutions des carrières professionnelles et conjugales. Ils permettent de comprendre le lien entre adoption et nouvelles strates intermédiaires. Ces dernières sont porteuses de différentes visions de la nouveauté marchande et de la modernisation. Le contexte de réformes et de transition chinois d'après 1978 apparaît comme un lieu favorable à cette double configuration. / The purpose of this research is to explain and understand the adoption of novelty by consumers as a dynamic phenomenon, from its initial stage as an individual action to the collective one and finally as a novelty market. Historical studies highlight the link between the development of novelty adoption and the one of intermediate social strata. Historical comparison allows to formulate hypothesis: different status dynamics and State regulation of status. A contextual matrix is built to define contexts explaining adoption. Inspired by threshold models, typical sequences of collective adoption can be defined. Several networks of young adopters who recently graduated are identified and tracked between 2010 and 2010 (through video-chat in depth individual interviews, informal message exchange and online research). The analysis highlights the existence of novelty chains, and the role of novelty passers. It allows to describe two typical sequences of the collective adoption of novelty and restore the significance of contexts in which adopters and passers match together. Adoption stories are analyzed in the context of career and conjugal life transitions. They illuminate the link between the adoption of market novelty and new intermediate social strata. The Chinese context of transition and reforms after 1978 appears as a typical locus for this double configuration.

Summer pasture contributes both to cultural-historical values and to positive effects on biodiversity. However, the usage of the term ”summer pastures” varies and there is no general definition. This lack of definition gives rise to a conflict: Should the summer pasture be preserved for its cultural-historical value by having it look just like before, or should it be preserved for its value in biodiversity? Today, the authorities’ image of summer pasture is what controls which summer pastures and what values are granted financial support. This means that the summer pastures risk being defined and developed on the basis of the authorities' image, not by the image the farmers themselves have, which is based on historical and conservational knowledge. Thus, the purpose of this study is to highlight the use of summer pasture as a phenomenon and an activity from the user's perspective. In order to discover how the farmers themselves view summer pastures, a phenomenographic method is used to analyze interviews of summer pasture farmers with varying backgrounds and activities. The results of the study show that the summer pasture of today varies with regard to the design of the business. The common denominator is the small-scale animal husbandry where summer pasture take place on the outskirts beyond the home farm, to where the farmer moves with the animals during summer. Summer pasture has traditionally never been an economic gain, nor does it provide much today. The farmers are enthusiasts who believe in a higher purpose of what they do. The lack of definition is something that affects them only in their contact with authorities, from where they are only met with ignorance. The farmers believe that the summer pasture have a cultural-historical value, one that also lies in the future with increasing environmental awareness and climate change. / Fäbodbruk bidrar såväl med kulturhistoriska värden som med positiva effekter på den biologiska mångfalden. Bilden av vad dagens fäbodbruk innebär varierar dock och ingen allmän definition finns. I och med bristen på definition uppstår en konflikt: Bör fäbodbruket bevaras för dess kulturhistoriska värde genom att det ska se ut precis som förr, eller ska det bevaras för dess värde för den biologiska mångfalden? Idag är det myndigheternas bild av fäbodbruk som styr vilka fäbodar och värden som beviljas ekonomiskt stöd. Detta innebär att fäbodbruket riskerar att definieras och utvecklas utifrån myndigheternas bild, inte av den bild brukarna själva har som är baserad på historisk och bevarandevärd kunskap. Syftet med denna studie är således att belysa fäbodbruket som företeelse och som verksamhet utifrån brukarens perspektiv. För att få fram den bild fäbodbrukarna själva har av fäbodbruk används en fenomenografisk metod för att analysera intervjuer av fäbodbrukare med varierande bakgrund och verksamhet. Studiens resultat påvisar att dagens fäbodbruk varierar vad gäller verksamhetens utformning. Den gemensamma nämnaren är att det rör sig om småskalig djurhållning där sommarbetet sker på utmarkerna bortom hemgården dit brukaren flyttar med djuren på sommaren. Fäbodbruk är inget som traditionellt sett är något som gett en ekonomisk vinning och knappast heller ger idag. Fäbodbrukarna är snarare eldsjälar som tror på ett högre syfte kring det de gör. Avsaknandet av definition är något som påverkar dem först vid kontakt med myndigheter av vilka de möts av okunskap. Brukarna anser att fäbodbruket har ett kulturhistoriskt värde men att fäbodbruket även hör till framtiden i och med en ökande miljömedvetenhet och klimatförändringar. / Biologiskt kulturarv som hållbar värdeskapare

On postule dans cette recherche que la violence scolaire n'existe pas comme un problème social avec les conditions objectives qui l'instaurent comme situation caractéristique des contextes scolaires "difficiles". D'une forme distincte nous proposons qu'il est possible de comprendre la violence scolaire comme la configuration sociale d'un problème public sur le champ éducatif. En d'autres termes, la recherche objective un schéma de perception qui expose une forme particulière d'observer les relations sociales lesquelles on vit dans l'école. Nous dans la recherche argumentons que comme expression d'un schéma de perception officielle sur un problème public éducatif, la violence scolaire, cache les trajectoires sociales de quelques jeunes scolarisés qui vivent les inégalités profondes des structures économiques et sociales. Ainsi, depuis une perspective relationnelle nous lions les conditions sociales de production de violence scolaire comme un problème public et les trajectoires sociales d'étudiants au moyen de la question suivante: Quel est le rapport entre les conditions sociales de production de violence et les trajectoires sociales d'étudiants dans une condition juvénile ? Pour développer l'antérieur nous nous sommes proposés décrire la relation qui existe entre les conditions sociales de production de violence scolaire et les trajectoires sociales d'étudiants dans une condition juvénile.. En détail La recherche est essentiellement axée dans; 1) Construire une option théorique pour comprendre la violence scolaire comme la configuration sociale d'un problème public de caractère éducatif; 2) Identifier et reconstruire les discours officiels qui ont instauré la violence scolaire comme problème public éducatif, dans deux types de documents: a) les documents Informes l'État Mondial de l'enfance 1990-2012 publiés par l'UNICEF et b) les Plans Sectoriels d'Education produits par différents gouvernements qui ont administré la ville de Bogotá (Colombie) dans la période 1995-2012. Et finalement, 3) décrire les trajectoires sociales d'étudiants d'éducation pour comprendre ses trajectoires sociales et sa participation dans des situations de violence scolaire. La recherche assume que, pour aborder la violence scolaire comme un problème de caractère public, il est nécessaire de suspendre son caractère "naturel ou évident" pour rechercher sur sa configuration sociale, déterminée à l'existence d'agents sociaux qui perçoivent qu'ils sont affectés par les conséquences indirectes de la violence dans les écoles et par la constitution d'une action politique dirigée quand ont soigné au moyen des organes spéciaux les intérêts de considérés des victimes effectives ou possibles de situations considérées comme de risque de violence dans les contextes scolaires. Finalement la recherche aborde la violence scolaire comme une situation sociale incarnée dans les corps, c'est-à-dire, vécue comme un système de dispositions. Avec la stratégie de recherche qualitative dénommée des Noyaux de Recherche Sociale nous réussissons à comprendre qu'une distance existe entre le discours officiel engagé dans le discernement juridique; la définition des agressions; la classification des situations de violence; l'établissement de protocoles pour la promotion de droits; la prévention en face de divers facteurs de risque, et le vieillissement social juvénile déterminé au difficile accès aux stratégies de reproduction du capital social vécu par quelques jeunes de la ville de Bogotá. / It is postulated in this research study, that scholar violence does not exist as a social problem with objective conditions that establish it like something unique of unusual scholar contexts in opposition to ordinary scholar situations. In another way, it is set out as a premise that it is possible to understand the scholar violence like the social structure of a public problem in the educational field. In other words, the research is a perception scheme that visualize a particular way of observing the social relations that students live at school. It is estimated the comprehensive effort arguing that like an expression of an official perception scheme about an educational public problem, the scholar violence unvisualize the social experiences in school young where it is discovered that violence at school is the demonstration of deep disparities of economic and social structures that produce, among others, alarming decline social processes. Thus, since a relational perspective we connect the social conditions of scholar violence production like a social problem and the social experiences of students in youthful condition taking into account the following sociological question: What relation does exist between the social conditions of scholar violence production and the students´ social experiences in youthful condition?

Freshwater ecosystems are extremely important, both socially and ecologically, in Aotearoa/New Zealand. However, through detrimental practices of land-use change and the introduction of non-indigenous aquatic species, the health of freshwater areas is increasingly under threat. Coarse fish are one group of non indigenous fish that are largely perceived to have a negative effect on freshwater biodiversity and water quality. Despite this, there are people in New Zealand that value coarse fish highly, and consider their lives to be enriched through the practice of coarse angling. This thesis examines the diversity of perceptions and values ascribed to coarse fish by a variety of different environmental managers and resource users to understand how these multiple meanings influence approaches to freshwater biodiversity management in Aotearoa/New Zealand. As coarse anglers are often considered responsible for deliberate translocation of coarse fish, a space for communication and compromise between these stakeholder groups is also identified. Additionally, appropriate and effective educational methods to raise awareness of freshwater ecosystem restoration and non-indigenous invasive fish are discussed. Social factors are often the primary determinants of whether conservation efforts succeed or fail. Grounded in the theoretical perspectives of social construction, environmental perception, political ecology, and critical environmental adult education, this thesis provides an important contribution to the practice of interdisciplinary research by demonstrating the ways in which social science complements scientific approaches to environmental management. Utilising semi structured interviews with multiple stakeholder groups and an internet survey targeted at coarse anglers this research found that, while a multitude of perceptions of coarse fish exist, there is also willingness on both sides to engage in communication and develop effective practices to aid in managing the freshwater environment. A number of suggestions for improving legislation that addresses invasive freshwater fish, and several ideas regarding education and compliance, also emerged.

<p>The aim of this study was to describe how the best interest of the child can be constructed in investigations concerning permission for international adopt, where adequate parenthood is investigated. Qualitative research interviews were used as method. Seven investigators from six different sections of the city of Stockholm were interviewed. The information was analysed on the basis of a sociological approach to law and social constructionism.</p><p>The result showed that adequate parenthood is a condition in the interest of the child. Adequate parenthood is specified as the parent’s qualities and possibility to care for an adopted child. It does not depend on material qualifications, it is principally a matter of personal conditions, which can be defined as self-consciousness and the ability to reflect, feel empathy and manage a crisis. An adequate adoptive parent shall also realize the significance of an adoption. Adequate adoptive parents have a stable and lasting relationship and are surrounded by a stable social network.</p><p>The best interest of the child shall mainly be fulfilled by the qualities of the parents, in other words the adequate parenthood. The adoption has to be in the best interest of the child and thereby fulfil the child’s needs. In a family, children need to develop in their own pace and receive support whenever it is needed. In the investigation undertaken by the authorities, the interests of the child can best be looked after with an investigator that possesses adequate knowledge about children, that investigates thoroughly and feel a responsibility towards the child.</p>

<p>Bakgrund: I konkurrens om morgondagens konsument kommer sannolikt materiella värden inte räcka till. Företag måste också kunna erbjuda immateriella värden genom upplevelser. Ett sätt att göra detta är via produktens design. Den företagsekonomiska relevansen understyrks ytterligare av det faktum att lite forskning finns kring immateriellt värdeskapande och design. </p><p>Syfte: Syftet med uppsatsen är att bidra med förståelse för hur design kan tillföra immateriella värden till en produkt. </p><p>Genomförande: Initialt konstruerades en begreppsapparat, ur teori från vitt skilda discipliner, som sedan genom tolkning av en rad intervjuer med relevanta aktörer utvecklades. </p><p>Resultat: De immateriella värden som tillförs en möbel genom design kan förstås med hjälp av två huvudkategorier: estetiskt och socialt värde. Dessa värdens tillblivelse kan i huvudsak förstås som en social konstruktion uppburen av en rad aktörer i en värdekonfiguration. En historia konstrueras och ger möbeln ett värde. Kunskap har central betydelse för konsumentens/nyttjarens värdeupplevelse. Resultatet torde ha stor generalitet i form av dess språkbildande karaktär.</p> / <p>Background: In the competition for the consumer of tomorrow it is not likely going to be enough to deliver material value. Companies will have to offer immaterial values through experiences. One way of doing this is by the design of the product. The relevance is emphasised further as there is little research available regarding immaterial value creation and design. </p><p>Purpose: The purpose of the thesis is to contribute with understanding for how design can add immaterial value to a product. </p><p>Research method: Initially a number of concepts were constructed out of theories originating in widely different theoretical fields. These concept were then evolved by interpretation of a number of interviews with relevant actors. </p><p>Result: The immaterial values that are added to a piece of furniture by design can be understood with the help of main categories: aesthetic and social value. The creationof these values can to a large extent be understood in the terms of a social construction carried by a number of actors in a value configuration. A story is constructed which give the piece of furniture value. Knowledge is of great importance for the value appreciation of the consumer/user. The result should have great generality as it is of a concept creation quality.</p>

<p>The aim of this thesis is to examine the fear of crime in old peoples lives. Notwithstanding that the age category is exposed to crime to a low degree, old people are experiencing a great fear of crime relative younger people. This is the paradox of fear, also recognized in gender studies. The question is how this paradox can be understood. To answer this, twelve elderly men and women have been interviewed and the reports about crime in the local newspaper, Norrköpings Tidningar, has been analyzed, through discourse analysis.</p><p>The discursive construction of fear is here discussed in terms of discourses of a fearful society, and stereotypes of old age. The hegemonic discourse of old age is collaborating with a discourse, in this paper called the discourse of a threatening society. Old peoples fear is produced, through the interplay of these discourses, because they are objectified and seen as victims alongside with a construction of an ever-present threat.</p>

<p>The aim with this study was to examine how social service statement in 3 § social-judgements LVU (Swedish care of young persons act) produce ideas about gender. We have taken an interest in the production of both boys and girls and their mothers and fathers because there are clear differences in the description of these. From a historical perspective, the differences between gender in social assessments occurred despite the fact that discrimination is prohibited by law and despite the fact that social service shall work on the basis of an gender equality perspective. In the analysis and interpretation of the rulings we have been inspired by a critical discourse analysis. 30 social-judgements have been analyzed where of 15 concerns girls and 15 involve boys.  In our study obvious differences between the sexes appear. Gender stereotypical patterns emerged in several cases, for example social service only mentioned sexuality and adolescent self-harm of girls but in non of the boys cases. As regards the mothers are often criticised and clearly described in the judgments while fathers rarely occur.  </p> / <p>Studiens syfte har varit att undersöka om socialtjänstens yttranden i 3 § LVU-domar (Lagen om vård av unga) producerar föreställningar om kön. Vi har intresserat oss för framställningen av både pojkar, flickor, deras mödrar samt fäder eftersom det förekommer tydliga skillnader i beskrivningen av dessa. Ur ett historiskt perspektiv har skillnader mellan könen i sociala bedömningar alltid förekommit trots att diskriminering är förbjuden enligt lag och trots att socialtjänsten skall arbeta utifrån ett jämställdhetsperspektiv. I tolkningsarbetet av domarna har vi i hög grad inspirerats av kritisk diskursanalys. Domarna var 30 till antalet och berörde 15 flickor och 15 pojkar. I vår undersökning kan tydliga skillnader ses mellan könen. Könsstereotypiska mönster framkommer i flera fall, exempelvis nämner socialtjänsten enbart sexualitet och självskadebeteende hos flickor men inte i något fall hos pojkarna. Vad gäller mödrarna är de ofta kritiserade och tydligt beskrivna i domarna medan fäderna sällan förekommer.</p>

Ever since the computer was introduced some 50 years ago, its role in society has been increasing. From being a tool for scientists and technicians, the computer has become a concern for everyone. Different actors engaged in introducing — or denouncing — this technology, have used many strong words for winning others to the cause. The high symbolic value tied to computers and information technology has made the rhetoric used to "sell" these very explicit. This discourse, the language and arguments used, is the object of study in the dissertation. When it became clear that computers could be used also for rationalising administration, the Swedish government started to investigate how this could be done. In the 1960s, this became one of the first big computerisation projects in Sweden. It turned out to be a controversy between two different ways of organising a big administrative system: national contra regional/local or hierarchical contra decentralised. It also turned out to bee a "war" between the suggested computer makes that should equip the County Computer Centres. In the late 70s, when the "PC revolution" was only beginning, the Luxor ABC 80 computer became the best selling micro in Sweden, outscoring TRS-80, Apple II and Commodore PET many times. From 1978 to 1986 Luxor ABC computers were by far the most used personal computers. A decade later, in the early 1990s, the info-highway hype struck Sweden. Giving politicians arguments for a new wave of computerisation, but now less based on technology and more directed towards the use of "information superhighways" which the development within IT had made possible. These three instances in Swedish computing history form the historical background for this study of computer rhetoric, of the discourse that evolves when a new technological frame is being introduced in society. The social construction of artefacts is an outcome of communication between people. Therefore the language used by different actors in the various "texts" they produce is of vital interest if we want to understand technology and our relationship with it. But it is also true that technology helps to set the frames of our minds. A rhetoric of technology must take this relation into account. / The electronic version of the printed dissertation is a corrected version where all spelling and grammatical errors are corrected.