The general purpose with this study was to investigate what happens when several different participants engage in the process of communicating a mutual message throughout a common paper. With “Skellefteå-tidningen” an official paper from the the municipality of Skellefteå, as an example, both the sender (i.e. the editorial staff) and the receiver (i.e. the reader) perspective is studied and analyzed. The result of these two perspectives are compared to see if the intended sent message is the message that the reader of the paper interpret.   The aim of this study was to investigate how the concerned parties within the municipality of Skellefteå cooperate to make a common product with a mutual message and purpose. The study also aimed to investigate how the citizens of Skellefteå, the receivers of the paper, experience the sent message. The material this study is based on was collected through qualitative interviews with the senders of the paper and focus group interviews with representatives from the receivers. In this study we have used both organizational communication theories and theories on uses and gratifications.   The result of the study indicates that concerned parties within the municipality of Skellefteå have different views on how they want to convey the general message in the paper. Some want the message to focus on Skellefteå as a place while the others want to focus on how and what the municipality of Skellefteå do as a government agency. The senders of the paper, despite their different view on how to send the message, agrees that the general message within the paper should be that Skellefteå is a great place where you can be proud to live. The results also shows that this is in fact the message that the readers interpret after reading the paper. The study show that the paper Skellefteå-tidnignen is a product that fills its purpose. It offer the reader a wide range of material to read and therefore the reader can, with the paper, fullfil many different needs. One other conclusion of this study is however that the senders have difficulties in making the citizens of Skellefteå open and read the paper.

Abstract Title: “Journalists who loves the flexible life” - A case between journalists occupational perception and work-future who works at a newspaper compared to a radio station in northern Sweden. This study is a qualitative comparison between journalists without permanent employment on a commercial newspaper and a public service owned radio station in a medium sized town in northern Sweden. The main purpose was to analyse the occupational perception and work-future among young journalists without permanent employment in the public service and the commercial sector. Another intention was to figure out if there was any similarities or differences between working for a public service owned radio station compare to a commercial newspaper. We wanted to investigate how these journalists experience and manage their work and in which way they look at their own future and journalism in general. The research applies theories such as the precariat and studies about convergence. The chosen method for the study were qualitative semi-structured interviews based on the answers from six journalists and was processed through a thematic analysis. The main conclusion of this study was that multi journalism has become a part of the journalistic agenda, both on the radio station and the newspaper. It showed that journalists has to be flexible when it comes to working schedules. Even though they had to adapt to a lot of the journalistic requirement they still accepted the funny, but yet stressful life as a journalist. One conclusion that can be drawn is that todays journalism can demand almost anything, and job seeking journalists will adapt quite well regardless of change. A final conclusion was that it's difficult to predict the future of these journalists. But a common stand point for the journalists was that almost everyone could imagine a future in another profession.

The aim of this study is to examine how the local newspapers (Barometern, Falu-kuriren, Hudiksvalls tidning, Skaraborgs Allehanda) and the tabloid (Aftonbladet) portray the local community in a village after a murder occured and how it affects the image of the village over time. In this study we therefore studied four different murders that occured in small swedish villages. We analysed how the newspapers construct the imagined community after the murder and what similarities and differences they have.   In this study we applied the critical discourse analysis and in total we investigated twelve articles that all had social constructions and therefore were relevant for the study. The results show that both the local newspapers and the tabloid Aftonbladet portrayed that the murders had a huge impact on the community. The safe place that they once knew is gone and therefore they seek support in each other and stand united. The victim gets more space in the articles than the perpetrator. We also discovered that you don’t have to live in the village to be a part of the community as long as you show compassion. The difference showed that the local newspapers only included the locals to mourn while the evening paper included the whole nation to be a part of the imagined community.

<p>Abstract</p><p>Title: Is it easy to make the right decision? An essay about how the profiled senior level schools communicate with their future pupils and their parents. (Lätt att göra rätt val? En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras föräldrar.)</p><p>Author: Erika Cassman</p><p>Aim: My hypothesis is that parental influence is higher when the students are going to a detached school than when the students are going to a school with a profiled program because in the profiled program they are going to study a course that they love and is chosen by themselves. The aim of this essay is therefore to find out if this thesis is right or wrong. Furthermore I want to find out how the senior level schools inform their future pupils about their school and their special profile. Does the information work? Is it easy to make the right decision?</p><p>Method/Material: I have made interviews in two schools and interviewed the director of the comprehensive school of the municipality of Uppsala. Furthermore Ihave sent out an inquiry to the seventh grade pupils and their parents at Katarinaskolan and Gränbyskolan. To see if the local press in Uppsala has written something about the seventh grade pupils’ school choices I have looked at Upsala Nya Tidning and Tidningen 1 Uppsalatidningen.</p><p>Main Results: The most frequent source of information is the schools own websites. Communication mouth to mouth is also common. Almost all of the informants say that an information meeting is a good way to get information. The children and their parents who do not have access to the Internet or do not know anyone at either of the schools in the study will not get the same information as the ones that have Internet or know someone at Katarinaskolan or Gränbyskolan. To get information the parents have to be active in their information seeking. If they do not seek information actively they do not get the information and the lack of information segregates pupils from each other.</p><p>Number of pages: 42 (74 including enclosures)</p><p>Course: Media and Communication Studies C</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Period: Autumn 2006</p><p>Tutor: Peder Hård af Segerstad</p><p>Keywords: Senior level school, detached school, profile, segregation, communication, the municipality of Uppsala, Katarinaskolan, Gränbyskolan, Upsala Nya Tidning, Tidningen 1 Uppsalatidningen</p>

Abstract Title: Is it easy to make the right decision? An essay about how the profiled senior level schools communicate with their future pupils and their parents. (Lätt att göra rätt val? En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras föräldrar.) Author: Erika Cassman Aim: My hypothesis is that parental influence is higher when the students are going to a detached school than when the students are going to a school with a profiled program because in the profiled program they are going to study a course that they love and is chosen by themselves. The aim of this essay is therefore to find out if this thesis is right or wrong. Furthermore I want to find out how the senior level schools inform their future pupils about their school and their special profile. Does the information work? Is it easy to make the right decision? Method/Material: I have made interviews in two schools and interviewed the director of the comprehensive school of the municipality of Uppsala. Furthermore Ihave sent out an inquiry to the seventh grade pupils and their parents at Katarinaskolan and Gränbyskolan. To see if the local press in Uppsala has written something about the seventh grade pupils’ school choices I have looked at Upsala Nya Tidning and Tidningen 1 Uppsalatidningen. Main Results: The most frequent source of information is the schools own websites. Communication mouth to mouth is also common. Almost all of the informants say that an information meeting is a good way to get information. The children and their parents who do not have access to the Internet or do not know anyone at either of the schools in the study will not get the same information as the ones that have Internet or know someone at Katarinaskolan or Gränbyskolan. To get information the parents have to be active in their information seeking. If they do not seek information actively they do not get the information and the lack of information segregates pupils from each other. Number of pages: 42 (74 including enclosures) Course: Media and Communication Studies C University: Division of Media and Communication, Department of Information Science, Uppsala University Period: Autumn 2006 Tutor: Peder Hård af Segerstad Keywords: Senior level school, detached school, profile, segregation, communication, the municipality of Uppsala, Katarinaskolan, Gränbyskolan, Upsala Nya Tidning, Tidningen 1 Uppsalatidningen

Denna rapport beskriver hur dagens tekniska processer ser ut vid tillverkning av applikationer för interaktiva publikationer. En interaktiv publikation är en digitalt skapad tidning med ett extra lager av information som man kan interagera med. Exempel på interaktivitet är bildspel, video och informationsflöden i realtid som visas direkt i tidningen.  Rapporten fokuserar på vad det är som ger ett mervärde till en digital interaktiv publikation och vilka funktioner det är som kan ge upphov till detta. Genom en jämförande analys mellan digitala publikationer och papperstidningar tas fyra designaspekter fram för att användas som grund för hur interaktiva element bör hanteras i framställningen av digitala publikationer.  En prototyp av en interaktiv publikation har tagits fram för att visa hur designaspekterna kan tillämpas och för att visa hur information kan presenteras på ett mer interaktivt sätt. / This report describes how today's technological processes look like in the production of applications for interactive publications. An interactive publication is a digitally created magazine with an extra layer of information that you can interact with. Examples of interactivity is slideshows and video and data streams in real time that are displayed directly in the magazine. The report focuses on what it is that adds value to a digital interactive publication, and what functions which may provide cause to this. Through a comparative analysis of digital publications and the newspapers, four designaspects have been developed as an basis for how the interactive elements should be handled in the production of digital publications.  A prototype of an interactive publication was developed to show how the designaspects can be applied and to show how information can be presented in a more interactive way.

Syfte: Syftet med studien är att undersöka hur Sundsvalls Tidning framställt Länssjukhuset Sundsvall Härnösand vid rapporteringen om nedskärningarna, samt hur denna framställning påverkat organisationens kommunikatörers arbete. Teori: Teorier som används i studien handlar om hur händelser blir nyheter, nyhetsvärdering, media reputation samt mediernas gestaltningsmakt, med tyngdpunkt på framing. Vi tar även upp teorier om internkommunikation under förändringar och nedskärningar samt kommunikatörens roll. Metod: Kvantitativ innehållsanalys och kvalitativa samtalsintervjuer. Material: Nyhetsartiklar som berör nedskärningarna vid Länssjukhuset Sundsvall Härnösand i Sundsvalls Tidning under tidsperioden 1-28 februari 2010 samt intervjuunderlag med kommunikatörer vid Länssjukhuset Sundsvall Härnösand. Huvudsakligt resultat: Vårt resultat visade att Länssjukhuset främst framställdes genom skandalgestaltning, samt att en negativ vinkel dominerade rapporteringen. En del av denna framställning utgjordes av sjukhusledningen som lyftes fram genom personifiering samt framställdes som inkompetenta. I många fall kritiserades både sjukhusledning och landstingsledning. Medarbetarna framställdes däremot som offer i processen. Vi jämförde våra resultat från artiklarna med intervjuer med två kommunikatörer. Genom intervjuerna framkom det att den direkta påverkan på kommunikatörerna var ganska liten. De ser dock att det finns saker de skulle behöva förändra inför framtiden. De ansåg även att den stora mediala uppmärksamheten kommit som en överraskning.

Uppsatsen undersöker några svenska populärvetenskapliga framställningar av Darwins idéer under halvseklet efter publiceringen av On the origin of species. De publikationer som studeras mest ingående är Ny illustrerad tidning och Verdandis småskrifter. Med hjälp av Ludwik Flecks vetenskapssociologiska tankar, jämte ett antal andra perspektiv på polulärvetenskapens form och funktion, resonerar jag om populariseringarnas folkbildande och stundtals politiska syften och sätt att presentera en omstridd teori som ovedersägligen sann. Uppsatsen innehåller också en översikt över populärvetenskapens historia i Europa och Sverige.

I denna studie undersöks nya interaktiva möjligheter för veckotidningen Hemmets Journal på plattformen iPad, genom en analys av Hemmets Journals visuella identitet, inför en identitetsöverföring från tryckt till digital plattform. Arbetet mynnade ut i en interaktiv prototypdesign, på en mer avancerad upplevelse- och användaranpassad nivå än Hemmets Journals befintliga och mindre användarvänliga digitala tidning. Prototypens användarvänlighet och designens igenkänningsbarhet för äldre teknikanvändare mättes genom testsessioner och kvalitativa intervjuer, med användare inom Hemmets Journals målgrupp.

The newspaper industry has clearly been affected thoroughly by digitalization, and as a result has adapted its traditional practices to accommodate for the numerous possibilities this change presents. The printed paper is becoming less viable each day, while its online counterpart continues to gain recognition. In this thesis, we conduct a case study in order to examine a large-scale local newspaper company which has gone from analog to digital and beyond over the course of what is only a fraction of its lifetime. Qualitative interviews are conducted as part of the case study, providing us with valuable insight into both how the organization works and makes decisions as well as the perspectives of individuals. The results are analyzed through applying a theoretical framework, building on previous research regarding digitalization and convergence. The study reveals that post-digitalization technological practices and investment decisions are heavily influenced by a pre-digitalization mindset on many organizational levels, leading to a utilization of new technological services in a manner which leaves much to be desired. Still, the organization competes very well on their market as the printed issue is able to carry its own weight and more. However, sales decline rapidly, and uncertainty combined with excitement clouds the future as the organization are eager to utilize new technology, yet remain divided in opinion on what strategy to adopt when taking on new challenges in an ever more digital context. This hints of many changes to come, with the most intriguing one being what has been identified as a possible change to the very identity of the company.