本研究之目的在探討「電腦自我效能」、「電腦經驗」及 「他人支持」三者與「電腦態度」及「電腦焦慮」之關係，並探究「電腦經驗多寡」與「電腦態度」、「電腦焦慮」間的關係，是否透過「電腦自我效能」的中介效果存在；「電腦經驗品質」與「電腦態度」、「電腦焦慮」間的關係，是否透過「電腦自我效能」的中介效果存在；「他人支持」是否會調節「電腦自我效能」對於「電腦態度」與「電腦焦慮」的關係。 本研究採取問卷調查的方式進行，以304名台北縣立及台北市立國民小學合格教師為研究對象。根據階層迴歸分析結果顯示：「電腦經驗多寡」是會透過「電腦自我效能」此一中介變項（mediatorvariable），影響「電腦態度」及「電腦焦慮」，研究的假設獲得支持，但「電腦經驗品質」則無中介效果；此外，「他人支持」並非是 「電腦自我效能」與「電腦態度」、「電腦焦慮」之關係的調節變項（moderatorvariable）。 本文最後針對所有研究結果進行整合性討論 ，並根據研究所得結果，提出可能的限制、未來研究方向的建議，以及學術、實務上之應用。 關鍵字：電腦態度、電腦焦慮、電腦自我效能、電腦經驗、他人支持 / This study was designed to investigate: (1) the mediating effects of computer self-efficacy on the relationship between the quantity of computer experience and computer attitude, and the relationship between the quantity of computer experience and computer anxiety; and (2) the mediating effects of computer self-efficacy on the relationship between the quality of computer experience and computer attitude, and the relationship between the quality of computer experience and computer anxiety; and (3) the moderating effects of others'support on the relationship between computer self-efficacy and computer attitude, and the relationship between computer self-efficacy and computer anxiety. Subjects were 304 elementary school teachers from Taipei County and Taipei City. According to hierarchical regression analysis, the results provided support for the hypothesis that computer self-efficacy mediated the relationship between the quantity of computer experience and computer attitude, and the relationship between the quantity of computer experience and computer anxiety. However, computer self-efficacy neither mediated the relationship between the quality of computer experience and computer attitude, nor the relationship between the quality of computer experience and computer anxiety. Furthermore, others'support neither moderated the relationship between computer self-efficacy and computer attitude, nor the relationship between computer self-efficacy and computer anxiety. The implications, limitations, further research directions, and applications in management are discussed at the end. Keyword: computer attitude, computer anxiety, computer experience, computer self-efficacy, others'support

近年來台灣受過高等教育的知識份子，熱中參與新興宗教及擬似宗教的修煉團體。本研究的目的是希望瞭解受世俗理性教育下的知識份子，為何會投入民間教派的靜坐修煉活動，並討論當初學習靜坐的動機與需求，以及對宗教是否有另一套科學－理性的理解模式。 本研究採質性研究取向，以天帝教中知識份子為個案，透過參與觀察、非結構式訪談及文獻分析等方法，試圖瞭解天帝教知識份子參與靜坐修煉的歷程，包括學習靜坐的動機，在修煉過程中的神秘經驗、社會關係的轉變，以及參與信仰論述合理化的行動。 研究發現學習靜坐的動機可分為「解決問題取向」及「非解決問題取向」，前者是被迫要解決具危機感的問題與麻煩；後者為了滿足生命更高的需求層次。靜坐改變以小我為中心世界觀，轉向注重大我，因此家庭關係跟人際關係都趨向和諧，人生觀也從追求個人成就轉向謀求眾人福祉。至於從單純靜坐學習者到成為融入組織的虔信者，中間轉換過程是經由突然跳躍的意識。 最後，本文也指出三項天帝教知識份子對於自我角色的定位模式，藉此凸顯他們在不同知識系統間如何加自我調適，乃至於說明當代知識份子跟宗教團體間的關係及其角色。 關鍵詞：新興宗教、天帝教、知識份子、靜坐、宗教經驗 / Recent years in Taiwan, new religions and religion-like spiritual practice cults appeal to higher educated intellectuals. The main purpose of this study is to realize why these science-ration educated intellectuals were enthusiastic in sectarian religious practice. In this study we discussed their motivation and need for learning meditation. Further more, we'd also like to know whether they have some kind of science-ration patterns of cognition on their religion belief and practice. By case study on The Lord of Universe Church (T'ienti Chiao), a qualitative aspect, such as participant observation, non-structed interview and literature analysis is employed by this study, which tries to understand the process of the intellectuals among the Lord of Universe Church participating in meditation practice, including their motivation of learning meditation, mystical experience of“CHI”, changing of relationships, and the construction of rationalizing belief discourse. Key Words: new religions/ The Lord of Universe Church (The T'ientVs Teachings/ T'ienti Chiao)/ intellectuals/ meditation practice (Quiet Sitting)/ religious experience

在Web2.0的浪潮下，網路購物者越來越習慣主動搜尋商品資訊、發表產品心得。2007年資策會的調查顯示，有八成的網友在購物前會先上網瀏覽商品評鑑、七成以上的網友會受到部落格評價或評比影響購物意願。這證明了網路口碑深深影響消費者的購物行為，身為網路商店的經營者，不可不重視這股影響力。 對於網路化妝品商店來說，其所販售的產品屬於經驗性商品，消費者在無法透過實體商店進行試用的情況下，相當依賴網路口碑了解產品資訊與效果；此點從國內最大的口碑社群網站 「FashionGuide」與「UrCosme」皆以化妝品使用心得為討論主題即可窺知。並且，觀察到國內網路化妝品網站多半設計有「使用心得分享」的機制，顯示大部分的業者都認為在網路上放上使用者的心得，將對於產品銷售有所助益。 以上可知，網路口碑對於消費者的購買決策具有相當的影響力，並已逐漸被應用在網路商店的經營上。然而國內外針對網路口碑的研究多半偏重在消費者行為方面，從企業觀點看待網路口碑管理的相關研究非常少數。本研究試圖探索網路化妝品商店進行網路口碑管理之動機與作法，提供實務上與學術上的貢獻。 本研究的研究問題有四：1.網路化妝品商店進行網路口碑管理的動機為何？2.網路化妝品商店如何監視網路口碑？ 3.網路化妝品商店如何回應網路口碑？4.網路化妝品商店如何促進網路口碑傳播？ 透過深度訪談三家國內網路化妝品業者，並配合相關的次集資料蒐集與整理，本研究獲得以下主要結論：1.網路化妝品商店進行網路口碑管理的動機為獲知市場資訊與提升品牌認同感。2.網路化妝品商店利用美容討論網站與品牌網站監視網路口碑，根據細節內容界定其參考價值。3.網路化妝品商店會選擇性回應負面網路口碑；回應重點為情緒安撫、表示負責。4.網路化妝品商店藉由「心得分享」式顧客推薦方案、美容知識傳遞與促銷活動促進網路口碑傳播。5.網路化妝品商店所設計的網路口碑回應機制，有助於網路口碑監視與傳播促進。 在網路口碑管理理論方面，本研究的主要貢獻有三：1.彌補網路口碑回應與傳播促進的研究缺口。2.提供網路口碑管理研究者模型修定之考量。3.發現網路口碑與傳統行銷廣告的新關聯性。 / Entering Web 2.0, online shoppers are more used to search product information before purchasing and share their comments after shopping. The MIC survey indicates that over 70% of online shoppers will explore the comments of others before purchasing and be affected. This shows that electronic Word-of-Mouth (eWOM) has a great influence on customers’ purchasing decision and worthy watching. Cosmetic in online stores could not be trail before purchasing, which is contrary to its experice quality product characters and lead to the booming of cosmetic community sites. In addition, many of the online cosmetic websites include the function called “True Story” to encourage customers share their experiences after using products, which means online cosmetic stores already know the power of eWOM and start to apply it in business operation. Even the influence and application of eWOM are already been proven, there are only still little researches relate to eWOM management. This study built a systematic structure to find the motivation and process for eWOM management of online cosmetic stores, tried to identify the context of this vague but important issue. The study aims to investigate the following questions: 1. What are the motivations for online cosmetics stores to manage eWOM? 2. How do they monitor eWOM? 3. How do they respond to eWOM? 4. How do they disseminate eWOM? Through interviewed three online cosmetic stores in Taiwan and applied secondary data analysis, the preliminary research findings include: 1. The motivations to manage eWOM for online cosmetic stores are collecting market information and building brand trust. 2. Online cosmetic stores take advantage of cosmetic community sites and official websites to monitor eWOM, identify the importance of eWOM by the detail descriptions. 3. Online cosmetic stores will optionally respond to negative eWOM to pacify and show the sense of responsibility. 4. Online cosmetic stores apply customer referral program, beauty knowledge conveying and promotion activities to increase the positive eWOM. 5. The respond mechanisms in online cosmetic websites also contribute to monitor and dissemination of eWOM. The study also contributed to the eWOM management theory by: 1. Supplement to the lack of eWOM respond and dissemination mechanisms. 2. Provide new references for eWOM management model revising. 3. Found the new relationship between eWOM and traditional marketing communication tools.

本研究採質性研究（qualitative research）之深度晤談法（indepth interview）進行資料收集，再以紮根理論方法進行文本分析，共訪12位中年女性，本研究結果如下： 一、照顧家中失能老人中年女性之照顧經驗與感受 個案因「角色認同、婚姻綁樁、反哺回饋及無法承受之罪」承接照顧責任，面臨「專業照護技能學習、人際關係緊張疏離、生活陷入窘迫、家人支援不足」等壓力；透過「修正照顧認知、尋找照顧意義、暫離照護情境」調適壓力；家庭照護政策未見具體效益。 二、照顧家中失能老人中年女性之生命經驗 （一）身心知覺 個案出現身心變化，關心「健康」；對身體變化未積極面對。視更年期為正常發展，對荷爾蒙等醫療處置態度保守；性生活漸入佳境，部分個案偏重心靈契合。 （二）家庭關係 夫妻角色清楚分工，情感依附互補隨時間而質變，婚姻風暴者多已迎刃而解，夫妻做到「獨留心靈空間、相近的價值觀及穩定的經濟基礎」婚姻狀態即非常滿意；先生參與家中特殊兒童的照顧，影響婚姻滿意度。個案親子關係頗佳，隨年齡增加而變化；角色功能多似朋友，成人期親子關係轉為「互惠」。 （三）自我發展 個案自我圖像偏重社會我、心理我的描述，人際互動呈現多元自我，生命經驗中的依序或脫序事件均為中年女性之人生轉捩點，但更年期或停經則非其人生重要里程碑。 三、照顧家中失能老人對中年女性生命經驗之影響 照顧工作影響身心變化；影響夫妻「親密互動」及「依附關係」；對親子關係產生「連累子女、身教典範、矛盾依附」三項結果；對自我發展的「自我實現」及「老年與死亡準備」產生影響。 關鍵字：中年女性照顧者；生命經驗；失能老人；身心知覺；家庭關係；自我發展。 / The main purpose of this study was to explore the life experiences of midlife women who caring disabled elders at home. Twelve midlife women participated in this research. In this study, the semi-structure and in-depth interviews were used to collect data. Their answers were audio-taped as data collection. Ground theory analysis was used to analyze the data. The major findings were divided into three parts according the purposes of this study as follows: （1） The experience and perception of caring disabled elders which we found in this study： The reasons of midlife women caring disabled elders were the sense of responsibility, marriage connection, repay the kindness from disabled elders and didn’t want to be a guilty person. The stressors of caring disabled elders were short of homecare skills, the strain of interpersonal relationship, distress of daily life and deficiency of family support. The coping of the stressors were modifying the cognition of caring responsibility, finding the meanings of caring, and leaving the caring setting for a while. In this study, we didn’t find the efficacy of family care polity. （2）The life experience of mid-age women were divided into three parts： The first part result is psychosomatic perception, we found that women are going through psychosomatic change and more concerned about health. Climacteric is just a nature event for them, most mid-age women never minded that and refuse treatment by medicine. They also expressed the sexual relationship with their husbands are improving in the midlife. The second part is family relationship of the midlife women, we found the marital relations and parent-child relations were dynamic and changeable. The couples had the clear division of gender role, who had the conflicts and were handled finally. Free mind, independent, similar value and stable income were important key points of marriage satisfaction. The midlife women have good parent-child relationships who treat their children as friend. The relationship between midlife women and their adult children turn into mutual benefits. The third part is self development of the midlife women, we ask midlife women to descript themselves focusing on social self and psychological self. We found multiple dimensions of self when women interact with others . All of the twelve mid-age women thought that off time events or on time events are both the turn points in their life-cycle, but climacteric or menopause is not. It is just a nature event. （3）The influence of caring disabled elder for the life experience of midlife women： Caring disabled elder induced some psychosomatic symptoms, disturbing the intimate relations and emotion bond of couples. The influence of caring disabled elder for the parent-child relationships were children of midlife women need to help the caring work, mid-age women were the role model of their children and induced the contradiction between midlife women and their children. In the aspect of self development, caring disabled elder interrupted their plans of the future, reminded mid-age women to prepare their elder life and thinking about death issue. Key words：midlife women; caregiver; life experience; disabled elders; psychosomatic perception; family relationship; self development.

本研究之研究目的為以「經濟弱勢兒童」為對象、「學校生活經驗」為範疇，試圖「由兒童個體本身」出發，探究經濟弱勢兒童的學校生活經驗（對學校的態度、人際適應、學習適應、常規適應及自我概念情形），期能穿透經驗地了解經濟弱勢兒童的想法與感受，由其立場、角度體察其在教育歷程中的需要，以提供教育工作者及福利政策實務更多來自經濟弱勢兒童本身的觀點。 本研究採「質性研究方法」與「個案研究方法」，以參與觀察為主，訪談與實物蒐集為輔，蒐集一位來自經濟弱勢家庭的國小高年級兒童的學校生活經驗相關資料。分析後依序呈現其在學校生活經驗的諸多面向—對學校的態度、人際適應、學業適應、常規適應及自我概念情形。 來自經濟弱勢家庭的故事主角，透過各種生理、行為及心理上的表現，表達對學校內畏懼事務的無力與恐懼，形成對學校「懼學、拒學」的態度。而長期遲到及未能持續上學，不只影響了她的學習表現，更使其從班級活動中漸漸被排除，尤其當老師視其為特殊分子而以標準外的態度相待，即使是出自善意，卻使弱勢者的處境更形孤立，同儕對其弱勢身分的烙印更加強烈，班級裡的「社會排除」使其由主流分離，面臨了更加邊緣的弱勢處境。然而，老師的愛心關懷、善意協助卻無助改善其學校生活，中產階級與經濟弱勢階級的價值差異及未經理解的企圖改變，致使師生間未能產生實質交流，本故事的主角依然朝氣蓬勃地拒絕上學。而逃避上學的結果則使其在學習上不得輪迴的永處失敗區，儘管在看似絕望的學習態度下，偶仍有學習動機，但面對強大、難以招架的習得無助感，幾乎使她喪失信心，失去勇氣，形成對上學無助又無奈的態度。在常規適應上，安份守己、「不會惹事」是她最引以為豪的事，然而所謂的安份守己、「盡量」不惹事卻也隱含了對同學欺侮和輕蔑態度的忍耐壓抑，及對學校或老師能主持正義或終止欺凌失去信心。此外，長期處於孤單、被排除及習得無助感的打擊，面對學校生活，她也出現抑鬱、自我貶抑的情況。 最後，除了對研究初衷的反省與思考，亦分別對教育實務與後續研究提出若干建議。在教育實務上，除設置「學校社會工作師」協助家庭、教師和學校整合地處理弱勢兒童問題外，亦可減輕教師教學事務負擔，以增進班級導師和經濟弱勢學生的互動品質，而教師亦應試以「轉化型知識份子」的角色，協助經濟弱勢兒童自我增能，並思考如何突破種種結構體制上的限制，創造一個可協助弱勢者「增能」的學習體制。在後續研究上，建議未來相關研究，可在理解之虞，更進一步探究學校場域中，教師和經濟弱勢兒童的師生關係、互動歷程及在互動歷程中如何協助其增能的可行策略，並對經濟弱勢兒童的街頭世界進行認識與理解。 / The purpose of this study is to explore the school experience (including attitude toward school, interpersonal adaptation, academic adaptation, regulation adaptation, and self-concept) of an economically disadvantaged child who is a high-grade elementary school student from a low-income family. Educators and welfare policy makers can refer to this study to better understand the outlook and feelings of children from similar backgrounds. This is a qualitative case study that uses participant observation as the main source of data, complemented by interviews and document analysis. After collecting the relevant information on this economically disadvantaged child, her school experience is presented in accordance with her attitude toward school, interpersonal adaptation, academic adaptation, regulation adaptation and self-concept. The character of this story expresses her powerlessness and fear in school physically, behaviorally and psychologically, and exhibits fear and unwillingness with respect to her studies. She is often tardy and is unable to attend school regularly. This not only affects her academic performance, but also results in that she is tending to be excluded from class activities by classmates, especially when the teacher gives her special treatment. By treating her differently, even if out of goodwill, the teacher is making her situation worse in that her classmates increasingly identify her as belonging to a “minority group”. In a sense, exclusion in the classroom is no different from social exclusion. Though teachers are willing to help, there is still no improvement in her school life. It seems that value differences between the middle class and the economically disadvantaged, as well as attempts to bring about change without fully understanding the circumstances in a student’s life, are not conducive to effective teacher-student communication. She is energetic, yet resists going to school and shows a poor academic performance. Even though she occasionally exhibits motivation for learning, the sense of helplessness she brings from home robs her of confidence in her schooling. In regulation adaptation, she takes pride in abiding by school rules and staying out of trouble. However, this implies that she might be enduring bullying from her classmates and that she lacks confidence in the ability of her teachers and her school to prevent it. Due to the resulting sense of isolation and helplessness, she exhibits depression and self-deprecation in her school life. In addition to a discussion on the original intent of this study, recommendations for educators and for future studies are also offered. In education practice, school social workers can help families, teachers and schools to collectively address the problems that disadvantaged children face. At the same time, we should lighten the burden on teachers and improve relationships between teachers and economically disadvantaged students. Furthermore, teachers should try to be “transformative intellectuals” who can empower these children, by considering methods that can surpass the limitations of contemporary institutions. In future studies, researchers may explore teacher-student relationships, interactive processes between teachers and economically disadvantaged children, as well as feasible strategies that can empower economically disadvantaged children. Another topic for future studies would also be to understand the street life of economically disadvantaged children.

一國如在教育上過度強調以學業為導向，就會出現具有雙刃劍角色的補習現象通常會，一方面幫助學生在學術能力測驗中取得高成就，另一方面限制了學生的創造性發展。部分學生因為在普通學校中無法取得足夠的知識和技能，故而轉向補習班為測驗做準備。尤其在英語科目成為主要考核科目之後，補習班的項目也因此更加多元。本研究旨在關注台灣補習教育何以在1990年代教改之後，依然擴張的現況，補習班如何從日常學習的補充角色，轉向台灣中學生教育中的必要部分。研究者針對補習班英語教學方法進行探討，透過對補習班經營者、教師和補習學生進行深度訪談，來瞭解他們的相關經驗。研究結果發現，補習班經營者意透多元與另類等途徑，聘請英語教師，來提升教學的創意。至於教師的訪談發現，英語教師通過嘗試新的教學方法來幫助學生在學業方面取得更好的成績，但是這種方式存在一定的局限性。本研究印一步發現補習班教師包括來自英語國家的和非英語國家，即使某些補習班老師並未取得教師資格證書，但在學生看來比一般學校的英語任課老師更加優秀。值得注意的是，大多數學生認為補習班的教學方法與一般學校相差無幾，但是學生滿意度明顯高於主流學校英語教師。本研究進一步確認補習班因商業利益等考量，許多訊息備受保密，使得研究者難以獲得一套完整的教學方法和學生經驗。 / In an academically oriented nation, there is a realization that attending a cram school can be double-edged, as they often offer great outcomes in students’ academic achievements especially with their test scores but they can also limit students’ creative development. Unable to obtain sufficient knowledge and skills for tests in mainstream schools, students have commonly turned to cram schools for examination preparation. Educational reforms enforcing English as a main examination subject greatly diversified the possibilities for tutoring and in fact helped cram schools’ diversification. The study focuses on the phenomenon of the influx of cram schools, and how it’s no longer a supplement, but instead a necessity of a secondary student’s education in Taiwan. This study starts with investigating the cram school phenomenon, as well as to discuss the teaching methods used in English classes. Finally, data has been collected through in-depth interviews among cram school owners, teachers and former attendees to look at their experience in cram school . The results of the study shows that the cram school owners approved the necessity to enhance creative teaching through alternative methods so as hiring teachers with supplementary talents. The teacher interviews revealed that trying new approaches to teaching have helped students achieve better outcomes academically, but sometimes only to a certain extent that is why cram schools can be double-edged. The paradox of this study is the cram school teachers’ qualifications for both native and English speakers. In fact, even though they may not have any teaching qualifications, cram school teachers are described by students as being better teachers compared to the ones in regular school. Significantly, the study discovered that a majority of students find cram school teaching methods in general so as the overall experience to be more satisfactory than with mainstream school The study finally showed that gaining information about cram schooling can be difficult as there is some secrecy surrounding it. This prevented the researcher from gaining a complete picture of cram school teaching methods and students’ experience.

近年來，在技術的信息化和移動終端智能化的支持下，全球互聯網金融高速發展。在中國，互聯網金融更是呈現『井噴式』發展，高速發展的同時問題企業頻現，存在巨大風險隱患。中國互聯網金融未來發展趨勢引起國內熱議。 在此背景下，本研究根據彙整許多國內外學者的相關研究，首先探討『互聯網金融特性』、『美國互聯網金融發展經驗』、『中國特色管制下產業發展規律』，在對自由成熟市場的美國互聯網金融發展趨勢和中國特色管制下互聯網金融發展趨勢進行探討的基礎上，結合中國實際環境影響因素，並深入分析環境因素的相互關係、未來發展狀況，最後，分析中國互聯網金融未來發展階段階段特徵以及互聯網金融的發展趨勢。

桌上遊戲從休閒娛樂逐漸融入到學校教育，運用巧妙設計的遊戲機制引發學生遊玩意願，進而在愉悅中學習。數位桌遊，一個透過結合數位科技的優勢輔助學習與娛樂的概念隨著教育型桌遊而崛起；然而從產業、學習、娛樂等角度來思考，數位桌遊究竟應具何特性？其體驗是否良好？學習是否有效？透過這些問題，本研究旨在（1）瞭解桌遊產業與玩家對數位桌遊的需求，（2）設計一款體驗供需法則的數位桌遊，（3）評估數位桌遊的遊戲性與學習效益。 首先，本研究運用體驗式學習圈與建構主義等學習理論設計出桌遊《寶島建設》，接著透過訪談桌遊產業各利害關係人了解產業對數位桌遊的想像與需求，透過彙整訪談內容建立數位桌遊的設計指標，最後本研究投入研發數位桌遊與數據分析系統，用以分析學習者的學習歷程與經驗。 本研究共有32位參與者，在進行遊戲期間會採集參與者的操作行為和遊戲資料作為分析，遊戲後會填寫含有心流經驗和遊戲接受度的問卷，並接受遊戲性與學習內容相關的訪談。實驗結果顯示，參與者普遍對《寶島建設》感到滿意，從競標的數據上顯示參與者逐漸掌握資源的價格區間；所開發的數據分析系統亦能發現參與者未達表現的原因，進而對學習者提出有效建議。 總結，本研究成果為（1）透過訪談瞭解桌遊產業對數位桌遊的需求與想像。（2）設計出能體驗與學習供需法則的數位桌遊《寶島建設》，並獲得遊戲參與者們對遊戲體驗正向的回饋。（3）數據分析系統能透過歷程分析了解學習者的困難與障礙，從數據分析圖表裡也可發現學習者逐漸掌握價格區間，這顯示透過數位桌遊《寶島建設》的競標機制能有效學習掌握需求與價格的關係。 / Board games in Taiwan has risen from leisure and entertainment towards teachings in schools, by introducing fascinating game mechanism and theme to enhance student motivation makes learning more fun. Digital board games, a concept combining the advantages of digital technologies to enhance learning and entertaining arose with the rise of educational board games; however, from the aspect of industry, learning and entertainment, what characteristic should digital board game have? Does it create good experience? Is learning effective? Through these question, this research aims to (1) Understand the visions and needs of industry towards digital board game, (2) Design a digital board game to learn the law of supply & demand, (3) Evaluate the learning effectiveness and gameplay. First, the research uses the experiential cycle and constructism learning theory to design the board game Formosa Construction Ltd, then interview several industrial stakeholders to understand the needs and visions of digital board game, through the interviews concluded a design guidelines, finally the digital version of Formosa Consturction Ltd was built along with the data analysis program use to evaluate user experience and learning portfolio in game. Experiments was conducted with 32 participants, gameplay data are collected during gameplay, participants was asked to fill in a questionnaire with flow experience and acceptance, an interview session regarding gameplay and learning will be held after the questionnaire. Results indicate that participants are satisfy with the game, and data collected from auction showed that participants were progressively mastering the price range; The data analysis program was able to find reasons for participants that did not perform well, having chance to provide advice to learners. In conclusion, the research results are (1) Understand the needs and visions of digital board game through interviewing The Taiwan Board Game Industry. (2) Design Formosa Construction Ltd and obtain positive feedback. (3) The data analysis program showed the obstacles learners met through portfolio analysis, auction data analysis also showed participants was progressively mastering the price range, showing that Formosa Contruction Ltd is effective in learning the relation between needs and price.

明基電通創立於1984年，至今僅17年左右；但是至2000年為止．其營業額已達48，627百萬元，成為一橫跨電腦、光電、通信、消費性電子之公司，為國內第22大之製造公司，並隱然已有集團之雛形。其中最具關鍵性的決策是大陸蘇州廠的設立；將需要大量人力的鍵盤及低階監視器移往蘇州生產，進而造成規模經濟的優勢，強化了本身的競爭力。而這亮麗的成績背後是一連串的策略使然，「善觀情勢、善用資源」是其成功的最好描述。現明基之策略是優先想運用大陸廣大的資源（市場、人才、製造），將自己躋身為其有全球性自有品牌的全球企業，這樣的發展歷程是有趣的。故本研究即是希望透這對明基個案的深入探討，以吳思華所提的策略構面與競技場為理論基礎(民89)，實地觀察本土企業經營的策略邏輯，藉以了解在這變化快速的環境中，企業如何以適當的動態策略作為，主動因應環境需求，以持續地建構競爭優勢．可作為往後其他本土性企業發展的參考。 綜合本研究之結果，對於明基電通的動態經營策略有更清楚的了解．以下為研究發現： 一、明基公司動態策略之演進。 (一)、藉曲跨地生產建立經濟規模，培養規模管理的能力，成為「全球運籌體系」之一員 (二)、以電腦週邊設備的生d產厚植實力，並以此延伸到不同產品的生產，從OEM走向ODM與OBM，增加附加價值。 (三)、運用股票上市累積雄厚財務資源，快速建構企業版圖（產品及市場的開拓），朝集團化發展。 二、明基公司不同策略構面問策略作為的配合。 (一)、以核心資源（研發實力強，商品化能力佳）作為營運範疇的後盾，將公司導入優勢競爭的領域。 (二)、以核心資源建構企業能耐，並藉著一連串的策略出擊，建構企業競爭的事業網路。 (三)、國際大廠的代工之合約來自核心能力，大廠的合約又強化範疇的擴張。 三、明基公司在不同競技場中之動態位移。 (一)、以OEM策略，帶動OBM之成長（採「價值」跟隨、「效率」獲利，來強化企業的「結構地位」）。 (二)、以規模經濟強化競爭力，並進入新的營運範疇，建立持續的競爭優勢（即藉由「價值一效率」競技場發揮累積企業的核心能耐）。 (三)、企業體系建構完整、競爭實力強 （「實力」有助於「體系」的建立，「體系」有助於「實力」的強化）。 四、明基公司赴大陸蘇州設廠行動之策略意義。 (一)、對三構面之影響。 1．營運範疇擴大 2．建立核心資源 3．事業網路強化 (二)、對競技場之影響。 1．以效率強化企業的價值 2．以能耐創造結構地位 3．以實力厚植體系 (三)、對台灣明基未來策略定位之影響。 五、明基公司如何以台灣累積的能耐，加上運用大陸之優勢，成為全球性企業之策略展開。 (一)、核心競爭力快速複製，縮短學習曲線（「能耐」的充分發揮可增強企業的「實力」）。 (二)、善用當地資源、結合當地人才（強化核心能耐、擴展企業「實力」，增加企業的競爭力）。 (三)、中國大陸是通路之角色，不單純是生產據點（營運範疇調整，強化企業「結構地位」，增進事業網路的建立）。 (四)、以大陸市場腹地，加上台灣的管理與研發經驗，建構自有品牌作為全球品牌的起點。 六、領導人因應時勢持續明快的決策是影響企業發展的關鍵。 七、明□的競爭優勢，是企業活動往價值高的地方移動，落實了往微笑曲線的兩端發展。 故建議: 1．明基應善用自身的優勢，繼續以量產及研發保持與國際委託代工大廠之良好關係。是否應在既有的產品線上，繼續更擴大規模，至世界數一數二之地位，以達成生產、成本及技術之優勢（如建興光碟機，2001年已達世界第二，僅次於三星，台積電代工為世界第一）。而得以在產業中享有領導廠商之龍頭地位，並可在業界建立起「捨我其誰」之代工優勢，則國際委託代工大廠就不得不來合作。 2．對自有品牌的建構，應務實地與大陸當地業者（如聯想、方正．…等）進行策略聯盟，以其長處之行銷及人才優勢，結合本身的量產及研發優勢，共同推展大中華之品牌（即競合的觀念），以對抗全球性品牌，如此在戰線的補給線長度及資源對抗才不易挫敗。

過去有關創造力的研究主要是依據 Guilford (1956) 與 Torrance (1966) 的理論，從心理測量的觀點來界定創造力的歷程。80 年代以後，在研究方法與研究領域方面產生了一些變化：第一個變化是 Amabile (1983) 等人開始以評量創意的方式進行實驗研究；另一個變化則是研究者開始對日常生活的創造經驗產生興趣，並進行相關的研究 (Richards, 1988)。本研究中所探討的「創造力」，除了包含 Guilford、Torrance 等人所界定的「創造思考能力」以外，也包括以 Maslow (1958) 為主的學者所提出的「自我實現的創造力」，也就是「創意生活經驗」。 本研究的第一個目的是探討從小學六年級到大學階段的學生，在創造力方面的發展與性別差異。研究假設為：無論是創造思考能力或是創意生活經驗，都會隨年齡的增長而改變或增加，但在不同性別之間可能沒有差異。本研究的第二個目的是探討動機取向與創造力之間的關係，研究中所討論的動機變項有「成就目標」與「目標導向」二類。研究假設為：(1)「學習精熟」、「趨向表現」的成就目標，與創造行為之間會有正相關，「迴避表現」的成就目標則與創造行為有負相關。(2)「尋求成長」與「尋求證明」二種目標導向與創造行為之間皆有正相關。 本研究的樣本包括：小學六年級、國中一年級、國中二年級、高中一年級、高中二年級學生以及大學生，共 672 人（男女各佔一半）。研究中所使用的測量工具包括：「創意生活經驗驗量表」、「新編創造思考測驗」、「成就目標量表」、「目標導向量表」四種。研究的結果如下： 一、創意生活經驗方面 (1)各年齡層學生的創意生活經驗大致上有隨年齡成長而增加的趨勢，尤其是在「運用新知精益求精」、「視覺生活的設計」、「開放心胸」、「製造驚喜意外」「舊瓶新裝」等經驗上特別明顯。 (2)女生在「表演藝術創新」、「視覺生活的設計」、「開放心胸」等方面的經驗較多，而男生「科學的創新的問題解決」經驗較多。 (3)兩種目標導向（尋求成長、尋求證明）與九種創意生活經驗之間分別都達到顯著的正相關，其中相關較低的是「電腦程式設計」。「尋求成長取向」與創意生活經驗之間的相關大致上高於「尋求證明取向」與創意生活經驗之間的相關。 (4)學生的「學習精熟」、「趨向表現」兩種成就目標取向與創意生活經驗之間亦分別達到顯著的正相關，「學習精熟取向」與創意生活經驗之間的相關大致上高於「趨向表現取向」與創意生活經驗之間的相關。「迴避表現取向」與創意生活經驗之間沒有顯著的相關。 (5)典型相關的結果顯示：「尋求成長取向」、「尋求證明取向」、「學習精熟取向」與「趨向表現取向」分數愈高的學生，具有較多的「科學的創新的問題解決」、「運用新知精益求精」、「表演藝術創新」、「視覺生活的設計」、「生活風格的變化」、「開放心胸」、「製造驚喜意外」、「舊瓶新裝」等創意生活經驗。 二、創造思考能力方面 (1)各年齡層學生的創造思考能力大致上也有隨年齡成長而增加的趨勢。 (2)女生在「語文創造思考變通力」、「圖形創造思考變通力」、「圖形創造思考的流暢力」等方面顯著高於男生。男女生在圖形創造思考的流暢力方面則沒有顯著的差異。 (3)兩種目標導量（尋求成長、尋求證明）與語文創造思考變通力、語文創造思考流暢力、圖形創造思考變通力、圖形創造思考流暢力等四種創造思考能力之間皆達到顯著的正相關，而與圖形創造思考精進力之間則沒有顯著的相關。「尋求成長取向」與創造思考能力之間的相關大致上高於「尋求證明取向」與創造思考能力之間的相關。 (4)學生的「學習精熟」、「趨向表現」兩種成就目標與創造思考能力之間亦分別達到顯著的正相關，「學習精熟取向」與創造思考能力之間的相關大致上高於「趨向表現取向」與創造思考能力之間的相關。「迴避表現取向」與創造思考能力之間沒有顯著的相關。 (5)典型相關的結果顯示：「尋求成長取向」、「尋求證明取向」與「學習精熟取向」分數愈高的學生，具有較高的語文創造思考變通力、語文創造思考流暢力、圖形創造思考變通力與圖形創造思考流暢力。 本研究對於六個年齡層學生所收集的創造思考能力與創意生活經驗之資料與研究結果，可供往後研究者在教學與研究方面的參考。 / This research explore the relationships among creative life experiences, creativity, age, gender, achievement goals and goal orientation.