[pt] Com a emergência da internet e o constante aperfeiçoamento das Tecnologias da Informação e Comunicação (TICs) ao longo das últimas três décadas, verificase no Brasil, assim como no resto do mundo, a reconfiguração de forma virtualizada da esfera pública na qual as questões sociais são discutidas, observando-se, ainda, que interesses individuais, sociais, políticos e econômicos entrelaçam-se e apropriam-se uns dos outros na criação e manutenção de espaços para discussões, que, por sua vez, são amplamente utilizados como caixas de ressonância para que as mais variadas questões ecoem pela sociedade; é o caso da rede social conhecida mundialmente como Twitter. Assim, aliando-a às devidas complementações extraídas das obras de autores hodiernos como Eduardo Magrani e Evgeny Morozov, torna-se fundamental o recurso à teoria de Jürgen Habermas para que se possa entender a configuração, importância e problemas da atual esfera pública nacional, bem como para que se possa extrair conclusões sobre a racionalidade dos debates políticos travados dentro da plataforma Twitter, demonstrando que, sob o pretexto de fornecer um espaço de efetivação da práxis comunicacional cotidiana, a plataforma, na verdade, instrumentaliza interesses, e, consequentemente, promove a colonização do mundo da vida de seus usuários. Outrossim, em virtude do caráter pragmático-formal da teoria habermasiana, também se demonstra como um agente político influente pode se valer estrategicamente da plataforma para ascensão de seus interesses próprios através da análise de algumas de suas manifestações. / [en] The emergence of the internet and the constant improvement of Information and Communication Technologies (ICTs) over the last three decades, in Brazil, as in the rest of the world, the reconfiguration of the public sphere in which are discussed, also observing that individual, social, political and economic interests intertwine and appropriate each other in the creation and maintenance of spaces for discussions, which, in turn, are widely used as boxes of resonance so that the most varied issues echo through society; this is the case of the social network known worldwide as Twitter. Thus, combining it with the necessary complements extracted from the works of contemporary authors such as Eduardo Magrani and Evgeny Morozov, it is essential to resort to the theory of Jürgen Habermas in order to understand the configuration, importance and problems of the current national public sphere, as well as how to draw conclusions about the rationality of the political debates held within the Twitter platform, demonstrating that, under the pretext of providing a space for the realization of everyday communicational praxis, the platform actually instrumentalizes interests, and, consequently, promotes the colonization of the lifeworld of its users. Furthermore, due to the pragmatic-formal character of the Habermasian theory, it is also demonstrated how an influential political agent can strategically use the platform to advance its own interests through the analysis of some of its manifestations.

This study examines the mediation of multilingualism, localism and the nation in the Zimbabwe Broadcasting Corporation, henceforth, ZBC as the local content and multilingual broadcasting policies subsumed in the Broadcasting Services Act (2001) and the Broadcasting Services Amendment Act (2007) respectively translated into radio and television programming. This purpose is pursued by analysing the language choices and practices on the ZBC radio and television stations and programming. This study is informed by an eclectic approach within the critical theory tradition and therefore it disapproves the domination, marginalisation and exclusion of the indigenous African languages in the ZBC as a public sphere. Against this backdrop, the study envisages the promotion of linguistic diversity and indigenous African languages in the ZBC broadcasting. Data for this study was gathered from the ZBC employees, academics and the ZBC audience using questionnaires, interviews, and focus group discussions. As the local content and multilingual broadcasting policies translated into ZBC programming, this study detected a hierarchical organisation of the languages spoken in Zimbabwe on the radio and television stations where English is the most dominant language, while Shona and Ndebele dominate the minority languages, Shona dominates Ndebele and the supremacy of the Zezuru dialect in the Shona language is easily felt. This is a confirmation of the fragility of Zimbabwean linguistic nationalism in the ZBC which is convoluted by the ideological and political nature of the media, electronic colonisation, the political economy of broadcasting, the transformation of the ZBC public sphere by the market and state interests, the influence of the global media firms, and the relentless hegemony of the western countries in the world system. This study established that broadcasting in indigenous African languages is obligatory if the informative, communicative and symbolic functions of the public service broadcasting are to be achieved. However, this study contends that it is remarkably insufficient for linguists to minimally identify, lament and deplore the marginalisation and exclusion of the indigenous African languages in the ZBC without taking into account the economic, political and technological factors which contribute to the marginalisation and exclusion of these languages in the ZBC broadcasting in the context of the local content and multilingual broadcasting policies. Therefore, this study implores scholars in the discipline of language studies to ameliorate their sophistication by espousing a multidisciplinary approach to the study of language if they are to make meaningful arguments which can influence meaningful language policy outcomes instead of parroting. / African Languages / D. Litt. et Phil. (African Languages)

This thesis analyses processes of discursive European identity formation in three cultural journals: Esprit, from France, the British New Left Review and the German Merkur during the time periods 1989-92, and, a decade later, during 2003-06. The theoretical framework which the thesis brings to bear on this analysis is that of the European Public Sphere. This model builds on Jürgen Habermas’s original model of a “public sphere”, and alleges that a sphere of common debate about issues of European concern can lead to a more defined and integrated sense of a European identity which is widely perceived as vague and inchoate. The relevancy of the public sphere model and its connection to the larger debate about European identity, especially since 1989, are discussed in the first part of the thesis. The second part provides a comparative analysis of the main European debates in the journals during the respective time periods. It outlines the mechanisms by which identity is expressed and assesses when, and to what extent, shared notions of European identity emerge. The analysis finds that identity formation does not occur through a developmental, gradual convergence of views as the European public sphere model envisages. Rather, it is brought about in much more haphazard back-and-forth movements. Moreover, shared notions of European identity between all the journals only arise in moments of perceived crises. Such crises are identified as the most salient factor which galvanizes expressions of a common, shared sense of European identity across national boundaries and ideological cleavages. The thesis concludes that the model of the EPS is too dependent on a partial view of how identity formation occurs and should thus adopt a more nuanced understanding about the complex factors that are at play in these processes. For the principled attempt to circumscribe identity formation as the outcome of communicative processes alone is likely to be thwarted by external events.

摘要 觀察著作權法的演進，可說是一部為因應新興科技帶來著作利用型態改變，所造成衝擊的歷史。而現今著作權法面對資訊科技進步，所造成的法制衝擊時，卻因採取反規避措施等激烈的因應手段，造成著作權法制針對數位著作保護之爭議，出現了原先為平衡權利人利益與促進文化創作發展之兩大目的，發生了失衡的現象。該現象的發生，似乎於某種層度上，驗證了德國學者哈伯瑪斯（Jürgen Habermas）於觀察資本主義社會演進的歷史脈絡後，結合馬克斯的社會進化觀點與盧曼的系統論，所主張的晚期資本主義下的四重危機。 而隨著國際間有關數位著作保護的立法趨勢，無形中賦予了著作權人擁有對於他人接近其著作，幾乎完全的管制權利；而合理使用原則之適用卻遭受科技管制的嚴重限縮，使得著作權的保護對象，究竟是表達方式或是無形的概念，產生了保護界限的模糊，著作權法制似乎已轉往著作權利人之一方傾斜。如此的法制發展，將可能造成法律系統的內在衝突與矛盾，危及系統存在的正當性，進而產生數位著作權法制上的合法性危機。 本文試圖依循哈伯瑪斯有關溝通理性與擴大參與以型塑公共領域的主張，尋求爭議解決的可能途徑。並試圖藉由新興之創作共享授權機制（Creative Commons），結合網際網路之互動特性，嘗試探討網路中出現創作之公共領域（Public Sphere）的可能性。並期待開啟以強化社會對話與互動的溝通模式，來尋求爭議問題解決的討論開端。 / Abstract The evolution of Copyright Act reflects the change of publication displaying methods due to technology. Legislators create Anti-Circumvention Provision in reaction to the shock of technology progression on Copyright Act. However, these provision triggers the debate on the purpose of Copyright Act on publication protection, whether it is to protect the obligees or to enhance publication development. This phenomenon verifies Jürgen Habermas’s argument on the four crises under advanced capitalism, which combines Marx’s evolution of society, Luhmann’s system theory, and Habermas’s own observation on the transformation of Capitalism. The legislative trend on digital copyright protection gives the obligees almost complete control over their writings. However,“fair use” is limited by technology restrain. As a result, the Copyright Act seems to be tilted towards obligees. Such development may create inner conflict and endanger the legitimation of the law system. Moreover, the legitimation crisis on Copyright Act may be aroused. This thesis is aimed to solve the debate based on Harbemas’s claim on creating public sphere through rational communication and enlarging participation. For example, the writer combines creative commons and the interactive feature of the Internet to explore the possibility of public sphere on the Internet. In sum, this thesis is intended to resolve the Copyright Act problem.

Ce mémoire analyse la réception de l’auteur autrichien Thomas Bernhard (1931-1989) au regard des scandales qui ont marqué sa carrière. Tantôt identifié comme l’imprécateur de l’Autriche, tantôt comme écrivain exceptionnel, il aura remis en question le rôle de son pays dans le national-socialisme et multiplié les attaques ad hominem. Il aura tenu un rôle ambigu dans l’espace public. Tout en insistant sur le caractère fictif de ses œuvres, il se mettait en scène de façon provocatrice dans le discours public ainsi que dans sa fiction. Ce mémoire s’intéresse au fonctionnement du scandale en tant qu’événement social complexe ayant lieu dans l’espace public. Les chercheurs s’entendent pour considérer le scandale comme un trouble ou une irritation résultant d’une transgression, apparente ou avérée. Il s’agit en outre d’un phénomène intégré dans l’ordre social et géré par les médias, caractérisé par l’actualisation des valeurs morales. Dans la présente étude, il est postulé que le capital symbolique (cf. Bourdieu) joue un rôle d’a priori et de catalyseur dans les scandales. Une accumulation initiale de capital symbolique assure une visibilité médiatique automatique. Le capital d’identité de Thomas Bernhard – soit la personnalisation du capital symbolique – est hybride et complexe, de sorte qu’il est difficilement appréciable. La difficile appréciation du capital de l’auteur se traduit par l’incertitude des journalistes et du public quant à son message : réactions dispro-portionnées, critique du particulier perçue comme mise en cause de l’universel. Toute dé-claration, toute œuvre de Bernhard est assujettie à ses prestations « scandaleuses » antérieu-res. Ce mémoire insiste sur le caractère autoréférentiel du scandale et s’intéresse aux actes de langage performatifs (cf. John L. Austin). Le corpus comporte des romans de Bernhard, leurs recensions, des articles de quotidiens, des lettres de lecteurs, des documents juridiques ainsi que la correspondance entre Bernhard et Siegfried Unseld. / This master’s thesis analyzes the reception of the Austrian author Thomas Bernhard (1931-1989) and focuses on the scandals that punctuated his career. Acclaimed exceptional writer, he was, however, often referred to as Austria’s injurer. He called into question the in-volvement of his country in National Socialism and proliferated ad hominem attacks on politicians. His role in the public sphere was ambiguous: whilst insisting on the fictive character of his works, he staged himself provocatively. The purpose of this master’s thesis is to show the functioning of scandals as com-plex social events taking place in the public sphere. Scholars consider scandals as public offenses resulting from real or apparent transgressions. Scandals are integrated into the so-cial order and are handled by the media. They trigger actualization of moral values. This study postulates that symbolic capital (cf. Bourdieu) plays a role in scandals. It is both the prerequisite and the catalyst for successful scandalization. An initial accumula-tion of symbolic capital insures quasi automatically media attention. The identity capital of Thomas Bernhard – i.e. the personalization of his symbolic capital – is hybrid and intricate. This renders its interpretation difficult. The complexity of the capital configuration leads to an ambivalent appreciation of the author’s message by journalists and the public. Reactions are disproportionate and Bernhard’s particular though hyperbolic criticism is perceived as a questioning of universal values. Each and every declaration or work by Bernhard is subor-dinated and appreciated in regards to his preceding “scandalous” achievements. This mas-ter’s thesis emphasizes the autorefential nature of scandals and devotes a special interest to performative speech acts (cf. John L. Austin). The corpus includes some of Bernhard’s plays and novels, book reviews, newspaper articles, letters to the editor, court transcripts and Bernhard’s correspondence with his publisher Siegfried Unseld. / Diese Magisterarbeit untersucht die Rezeption des Autors Thomas Bernhard (1931–1989) angesichts der Skandale, die seine Karriere kennzeichneten. Bernhard galt zugleich als Österreich-Beschimpfer und als außergewöhnlicher Literat. Er stellte die Rolle Österreichs im Nationalsozialismus in Frage und griff wiederholt prominente Österreicher persönlich an. Einerseits bestand er auf den fiktionalen Charakter seiner Werke, andererseits inszenier-te er sich provokativ in der Öffentlichkeit. Das Interesse der Arbeit gilt dem Funktionieren des Skandals als komplexes sozia-les Ereignis, das in der Öffentlichkeit obwaltet. Konsens herrscht in der Forschung darüber, dass ein Skandal ein auf einem realen oder vermuteten Normbruch beruhendes Ärgernis ist. Es handelt sich um ein im Gesellschaftssystem eingeschriebenes Phänomen, das von den Medien behandelt und zum Auslöser von Kontroversen über normative Fragen wird. Diese Arbeit geht von der Annahme aus, dass das symbolische Kapital (vgl. Bourdieu) eine Vorbedingung des Skandals ist. Eine ursprüngliche Akkumulation symbolischen Kapitals sichert mediale Aufmerksamkeit. Das Identitätskapital Bernhards – die Personalisierung seines Kapitals – war hybrid und komplex, sodass es nur schwierig einzuschätzen war. Diese erschwerte Einschätzung seines symbolischen Kapitals führte zur Unsicherheit der Journalisten und des Publikums bezüglich seiner Botschaft: Immer wieder kam es zu überzogenen Reaktionen. Vor allem Bernhards hyperbolische Kritik des Beson-deren wurde pauschal als Infragestellung des Allgemeinen (des Österreichischen) wahrge-nommen. Jedwede Äußerung und jedwedes Werk Bernhards wurde vor dem Hintergrund seiner vorhergehenden »skandalösen« Leistungen gedeutet. Diese Arbeit betont den selb-streferentiellen Charakter und den pragmatischen Gehalt (vgl. John L. Austin) des Skan-dals. Der Korpus erfasst Texte von Bernhard, Rezensionen, Zeitungsartikel, Leserbriefe, Gerichtsprotokolle, Rechtsprechung und Bernhards Briefwechsel mit seinem Verleger Siegfried Unseld.

Research has revealed that more Americans than ever are turning to the World Wide Web as their primary source for news and information instead of legacy media outlets such as printed newspapers and magazines and broadcast news. As more and more people rely on the Internet as a primary source for news, it is important to analyze the characteristics and content of online news to expose and correct problems associated with the practices that inform its production and presentation. There are several longstanding practices in the American journalistic tradition that have been adapted to the online news environment. The practices of market segmentation and gatekeeping are two such practices. To date, few studies have explored how internet news coverage differs when the same story is altered to address the perceived interests of specific target audiences. This goal of this study was to collect and examine the characteristics of news stories presented on the homepages of three news websites—the Huffington Post, Huffington Post Black Voices and News One—to arrive at conclusions about the similarities and differences in how news content is reported to a general audience and to an African-American audience. This exploratory study used both Web sphere analysis and qualitative analysis to examine the collected homepage news stories. It used the results of the analyses to explore the possible effects continued market segmentation and selective exposure online could have on discourse in the public sphere. The study found that the legacy media practice of market segmentation was evident when online news reporting on targeted and untargeted news website homepages was compared. The study also revealed that the traditional role of the Black Press in legacy media has been resurrected in new media and is evident on news websites produced by African-Americans, for an African-American audience. Additionally, a qualitative examination of online news coverage of President Barack Obama’s 2012 State of the Union address and the death of Trayvon Martin revealed that the targeted audience influences the editorial slant through which news websites report stories.

L’exploitant de cinéma articule l’espace public cinématographique et l’espace public ; il offre une définition, une objectivation du cinéma au sein de l’espace public, dans la manière dont il construit un cadre d’expérience esthétique. Il est donc à la croisée des chemins : il doit veiller à donner un site (matériel et symbolique) à l’expérience esthétique, selon les logiques propres à son champ et en considérant la « demande » du public.Les problématiques de son métier concernent aussi bien son positionnement concurrentiel, que son positionnement au sein de l’espace public cinématographique ainsi qu’au sein de l’espace public. La présente thèse vise à en rendre compte, de manière transdisciplinaire et engage également une réflexion sur le discours porté sur le cinéma au sein de l’espace public ainsi que la fonction que lui accorde cet espace. Les nouveaux dispositifs numériques peuvent conduire à la radicalisation du caractère mass media du film (en multipliant les modalités de réception), mais ils offrent également nouvelles configurations esthétiques; le cinéma doit donc être (re)défini en fonction de ces nouvelles possibilités (partie 1).C’est toute l’institution cinématographique qui est confrontée à la problématique de l’émergence des nouveaux médias et qui, malgré elle, tend à réduire la valeur expérientielle du cinéma au caractère mass media du film. Or, c’est le marché qui capte et exploite le plus cette logique (partie 2).Cependant, l’exploitant n’est pas seulement un diffuseur ; le travail de l’exploitant est également d’opérer une médiation. Ainsi, il s’agit de considérer les problématiques de sociabilité engagées par la salle de cinéma et les conditions de création de micro-agora, de micro espace public par l’exploitation (partie 3).Ce n’est que dans une saisie globale des deux aspects du cinéma (mass media et micro agora) que l’exploitant a une fonction claire et importante, qu’il convient de revaloriser au sein de l’espace public cinématographique (conclusion). / The movie theatre manager articulates the cinematographic public place and the public place. He proposes a definition and an objectification of the cinema within the public place, depending how he « builds » an aesthetic experiment frame. Thus, the movie theatre manager is on a « crossroad ’: he has to ensure the (material and symbolical) frame required for an aesthetic experiment, depending on institutional practices and according to the spectators « demands». The business challenges of the movie theatre manager concern as well its competitive location, as its location within the cinematographic public place as well as within the public place. This thesis aims at reporting it, in an interdisciplinary way. It also commits a comment on the definitions of the cinema belonging to the public place as well as the function that this space grants it.The new digital devices can drive to the radicalisation of the mass media aspect of the movie (by multiplying the ways of reception). But they also offer new aesthetic configurations. Thus, the cinema has to be (re) defined according to these new possibilities (Part 1).It is all the film institution which is concerned by the problems due to the new technologies emergence and which tends to reduce the cinematographic experiential value to the mass media of the film aspect. Now the market exploits this logic more than the institutions do and so appears as the only guarantor of the quality (Part 2).However, the movie theatre manager is not only a diffuser; his work also is to proceeds a mediation. So, it is a matter of considering the sociability problematics committed by the theatre space and the conditions of creation of micro- agora, micro public place by the movie theatre (Part 3).It is only in a global seizure of both aspects of the cinema (mass media and micro-agora) that the movie theatre manager has a clear and an important function, that it must be revalued within the film public place (conclusion).

[pt] Esta dissertação analisa a relação entre os paradigmas argumentativo e regulatório no contexto da reforma do Estado brasileiro, que teve início desde a promulgação da Constituição da República de 1988. O desenvolvimento de teorias da argumentação jurídica no segundo pósguerra aponta para a necessidade de uma metodologia jurídica baseada numa racionalidade argumentativa, quer seja nos moldes aristotélicos, conforme proposto por Chaïm Perelman, quer seja na dimensão procedimentalista da argumentação jurídica, apontada por Jürgen Habermas e Robert Alexy. Ambas as perspectivas evidenciam o papel dos princípios gerais do direito, com a motivação de todas as decisões públicas. De igual forma, a crise de legitimação da administração pública coloca em relevo a necessidade premente de participação nas decisões públicas, fortalecendo a importância da noção de espaço público e de eficiência. Tais decisões, tomadas com base em critérios de razoabilidade, necessitam de uma atividade acentuada de justificação, que permita à participação alcançar um ponto ótimo. A busca por uma administração pública legítima, eficiente e participativa relaciona-se com a necessidade de publicizar o discurso dos agentes administrativos, o que é assegurado mediante um uso argumentativo da razão. Assim, o modelo regulatório, em vias de implantação, deve- se levar em conta os princípios argumentativos e a parceria social. O imperativo da legitimidade é o ponto de interseção entre os dois paradigmas, onde o administrador público pode começar a construção de uma ação mais compromissada e ética. / [en] This dissertation analyse the relationships between the paradigms argumentative and regulatory in the context of the brazilian State reformation, since 1988 s Constitution. The argumentation theories development is related to the judicial methodology based on argumentative rationality, or in the Aristotelian forms, as proposed by Chaïm Perelman, or in the procedural dimension, as Jürgen Habermas and Robert Alexy defend. Both perspectives increase the role of the law general principles, motivating all public decisions. In the same way, the crisis of the public administration legitimacy put in scene the very need of participation in the public decisions, increasing the public space strength and the efficiency of the State. These decisions are taken according to notions as proporcionality. The search for a legitimate, efficient and participatory public administration is related to the need of publicizing the administrative agents discourses, wich is assured by argumentative use of reason. Therefore, in the regulatory model, wich is being established, must be take account of the argumentatives principles and social partnership. The legitimacy imperative is the intersection point between the two paradigms, were the public administrator can start the building of an action more compromised and ethical.

[pt] Esta tese estuda a construção do lugar da criança e do adolescente enquanto sujeitos de direitos a partir do Estatuto da Criança e do Adolescente (ECA). Como objetivo inicial, estabelece uma leitura dos direitos da criança enquanto um processo complexo de mudanças e práticas na construção de uma nova cultura. O ECA estabeleceu dispositivos institucionais como leis, programas e órgãos que configuraram um circuito institucional gerando novas práticas no cotidiano. Mas, ao mesmo tempo em que funciona como uma transformação jurídico-institucional avançada, o ECA dispara uma ação intempestiva e abrupta no cotidiano da sociedade brasileira. Atores foram colocados em diálogo para a validação desse direito, nesse sentido, uma nova perspectiva de direitos trouxe consigo a valorização do ator e sua capacidade de ação em rede dentro de uma nova lógica de gestão pública. Os efeitos reais das inovações do ECA podem ser observados à luz da presença da criança no espaço público, geralmente, lugares em que são invisíveis, e onde o seu direito à cidade tende a desaparecer. Através de pesquisa empírica o estudo evidenciará trajetórias de crianças e adolescentes da Favela da Rocinha, no Rio de Janeiro, com passagem pelo Conselho tutelar, por meio de tramas e relatos dos casos. Este estudo inclui também, de forma complementar, uma análise da relação deste Conselho com algumas agências que compõem a Rede de proteção de crianças e adolescentes - Ministério Público, Centro de Referência de Assistência Social (CRAS) e Escola - de forma a entender como cada uma dessas agências, em seu modo de funcionamento, revela a fragilidade a que estão expostas crianças e adolescentes de origem popular. / [en] This thesis studies the construction of the place of the child and the adolescent as subjects of rights from the Statute of the Child and the Adolescent. As an initial goal, it establishes a reading of children s rights as a complex process of changes and practices in the construction of a new culture. The ECA established institutional arrangements such as laws, programs and bodies that set up an institutional circuit generating new practices in everyday life. But, at the same time that it functions as an advanced juridical-institutional transformation, the ECA triggers an abrupt and untimely action in the daily life of Brazilian society. Actors were put in dialogue for the validation of this right, in this sense, a new perspective of rights brought with it the actor s valorization and his ability to act in a network within a new logic of public management. The real effects of ECA innovations can be seen in the light of the child s presence in the public space, usually where they are invisible, and where their right to the city tends to disappear. Through empirical research, the study will show trajectories of children and adolescents from the Favela de Rocinha, in Rio de Janeiro, with passage through the Guardianship Council, through plots and case reports. This study also includes, in a complementary way, an analysis of the relationship of this Council with some agencies that make up the Network for the Protection of Children and Adolescents - Public Prosecutor s Office, Social Assistance Reference Center and School - in order to understand how each one of these agencies, in its way of functioning, reveals the fragility to which children and adolescents of popular origin are exposed.

Num mundo de difusão de imagens, por meios eletrônicos ou gráficos, onde conceitos, mensagens (publicidade comercial, estatal e política) e acontecimentos (por exemplo, no jornalismo) são mostrados, o direito humano à imagem é colocado à prova, pois detentores do direito reclamam do seu uso indevido. Para o Direito, algumas questões mostram-se relevantes, à medida que se busca a tutela do direito à imagem. O que é a imagem de uma pessoa? O que é imagem retrato e imagem atributo? Existe uma representação de grupo, imagem do grupo? Um determinado grupo pode reclamar direito à imagem? Quais as características de tal direito? Se imagens divulgadas (ex: imagens transmitidas pelas ondas eletromagnéticas) informam características fenotípicas de raça e cor, há uma imagem retrato das pessoas da cor/raça negra? Como os negros (as) querem ser representados na mídia? A pesquisa empírica mostra que as pessoas querem ser representadas na mídia com respeito. Tal postura comporta uma compreensão das pessoas como seres únicos, com suas próprias características. / In a world broadcast images, electronically or graphs, where concepts, messages (commercial advertising, political and state) and events (eg, journalism) are shown, the human right to the image is put to the test, as holders of rights complain about its misuse. To the Right, some questions show up relevant, as it seeks the protection of the right to the image. What is the image of a person? What is portrait image and image attribute? There is a group representation, group picture? A particular group can claim any rights to the image? What are the characteristics of such a right? If images released (eg images transmitted by electromagnetic waves) inform phenotypic characteristics of race and color, there is a portrait of people of color / black race image? How blacks want to be represented in the media? Empirical research shows that people want to be represented in the media with respect. This attitude involves an understanding of people as unique individuals with their own characteristics.