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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
291

影響集團企業子公司間多點合作因素之研究─台灣金融保險業實證

鄭家宜, Cheng, Chia-Yi Unknown Date (has links)
本研究運用網絡理論與資源基礎的觀點,探討影響不同集團子公司間多點合作的因素,期望對於網絡與多點合作的理論有所貢獻。經文獻探討與個案研究歸納整理出涵蓋多元層面,包括公司、二元與集團層面,以及關於資源、夥伴關係和網絡等重要特質的理論架構。 本研究以問卷調查的方式,針對台灣金融集團蒐集資料,隨後共由36家金融保險公司獲得125筆有效樣本資料,分析結果發現公司的企業資源、集團的系統資源及其互補性,地位相似、信任與合作項目影響多點合作。此外,網絡結構之核心地位亦扮演影響多點合作之重要因素。 最後,本文提供若干理論與實務意涵、研究限制和後續研究建議。 / This thesis combines network theory with resource-based view to explore the factors that drive multi-point cooperation between two specific firms in different business groups. Accordingly, this study intends to make a contribution to the implication on network theory and multi-point cooperation. After literature reviewing and case study, the thesis develops a multilevel model, including the firm, dyad and group levels, and relating key properties of resources, partnership and networks to multi-point cooperation. Utilizing survey research, and using 125 data from 36 firms on financial groups in Taiwan, the finding indicates that the likelihood of financial and insurance companies’ multi-point cooperation is related to the business resources, system resources of the business group and its complementarity, status similarity, trust as well as their collaborative items. Network centrality arising form firms’ structural position also plays a very important role in the formation of multi-point cooperation. In addition to theoretical and managerial implications, limitations and future research questions based on the findings and suggestions for future research are also provided.
292

團隊交融記憶系統之研究--以學生及企業人士為對象

郭家倫 Unknown Date (has links)
許多組織為了建立競爭優勢,運用團隊成員的專業及經驗去解決問題,創造差異化的產品。這個趨勢可以解釋為何團隊的研究目前又開始熱門,特別是團隊知識歷程。“交融記憶系統”(TMS) 就是其中一個著重在瞭解團隊知識歷程的理論架構。“交融記憶系統”的構念,特別強調如何利用和組合分散在個人身上的專業,以幫助我們瞭解知識任務者的團隊如何充分發揮個別成員知識的價值(Lewis,2003) 。透過團隊的交融記憶系統,團隊成員可以建立各自專業,信賴且有效溝通,這似乎正是解決目前產業問題的良方。 Lewis(2003)為了在實務上有效應用交融記憶系統的理論,到各種不同目的與型態的團隊,編制了交融記憶系統量表。這個量表包括“專業”(Specialization)、“信賴”(Credibility)、與“協調”(Coordination)三個分量表,每個分量表各有五個題目,整個量表共有15題的5點李克特式量表。以其研究物件的團隊 來看,此量表可廣泛應用于研發創新團隊、中小型企業與新創公司等,幫助公司預估績效與提高競爭力。 本研究分為兩大部分。第一部分為量化研究,對Lewis(2003)所編量表進行修訂,以用來測量臺灣地區團隊的團隊交融記憶系統:為了驗證本量表效度,本研究收集了大量企業及學生團隊樣本,以統計方法分析績效良好團隊在交融記憶系統量表分數,是否顯著高於績效不彰團隊外,也分析交融記憶系統量表與團隊成員“依附風格” 、“創新行為”、“團隊創意觀念產生”、“成就目標” 之間的相關關係,以確認量表的建構效度。第二部份研究為質性研究,透過對實務團隊的深入訪談與實證,驗證交融記憶系統在成效良好團運作的現況。 本研究第一個成果在成功修訂交融記憶系統量表。修訂後的量表在統計分析後,績效良好團隊的交融記憶系統量表分數,顯著高於績效不彰團;和“依附風格”、“創新行為”、“團隊創意觀念產生”、“成就目標”之間的相關性,也和理論原始架構相符,證實了量表的信效度。本量表將可有效衡量臺灣各式團隊的交融記憶系統。 本研究的第二個成果,透過實務團隊的訪談與實證,驗證了交融記憶系統在國內成效良好團隊運作的現況。文化創意產業的紙風車兒童劇團 ,及TIC100創業競賽的冠軍團隊 ,這兩個成功典範團隊的運作中,雖然成員本身沒有認知到系統的存在,不過都有運作良好的團隊交融記憶系統,再度確認交融記憶系統理論架構在實務上團隊中的運作。 筆者透過成功典範的訪談與適合臺灣量表的建立,希望能做為業界建立與運作團隊時的參考,而對團隊的成功運作有所幫助。 關鍵字:交融記憶系統、團隊、研發、創造力
293

關係相關多元化與工作相關多元化對團隊歷程與團隊績效之影響 / The Effects of Relation-oriented and job-related Diversity on Team Processes and Team Performance

黃櫻美, Huang, Yin-Mei Unknown Date (has links)
團隊多元化(team diversity)指的是團隊成員於人口統計屬性(如性別、年齡與種族)或潛在特性(如人格特質、工作態度或工作價值觀)上之分配情形與差異程度,或可稱之為團隊異質性(team heterogeneity)。過去實證研究雖指出團隊多元化可對團隊結果產生不同方向與程度之影響,但對於不同類型多元化與不同團隊結果間之關係仍缺乏較完整之探討。本研究將團隊多元化區分為關係相關多元化(relation-oriented diversity)與工作相關多元化(job-related diversity),其中,再進一步將關係相關多元化分為表象多元化(surface-level diversity)與深層多元化(deep-level diversity),目的在釐清各種多元化屬性之異同處。同時,本研究另將團隊結果分為團隊歷程與團隊績效。與過去研究不同的,本研究不僅探討團隊內部凝聚力,更將團隊多元化連結至外部歷程-外部活動(external activity),以檢視多元化與外部活動間之關聯性。 本研究以社會分類與社會認同理論解釋關係相關多元化對團隊歷程與團隊績效之影響,假設愈高的表象多元化與深層多元化將對團隊歷程與團隊績效造成負向影響。本研究另以資訊與決策觀點及認知資源觀點解釋工作相關多元化對團隊歷程與團隊績效之影響,假設工作相關多元化將對團隊外部活動與團隊績效造成正向影響。 本研究以62位團隊主管與280位研發工程師,共62個研發團隊為對象,探討關係相關多元化與工作相關多元化對各種團隊結果之影響。本研究以問卷調查法搜集資料,發放問卷予研發工程師與團隊主管,前者回答多元化屬性與團隊歷程問項,後者回答多元化屬性與團隊績效問項。 研究結果發現,深層多元化與團隊凝聚力呈負相關,且深層多元化對團隊凝聚力之負向影響大於表象多元化。表象多元化與外部活動呈負相關,且表象多元化愈高之團隊,其團隊績效愈低。同時,工作相關多元化對外部活動與團隊績效呈正相關。由此可知,不同類型之團隊多元化可對不同團隊結果造成影響,當團隊之關係相關多元化愈高時,其團隊凝聚力愈低;而當團隊之工作相關多元化愈高時,其團隊績效愈高。因此,在探討團隊多元化與團隊結果之關係時,須仔細地思考關係相關與工作相關多元化是否會對特定類型結果產生影響,方能有助於團隊多元化研究成果之累積。 / Team diversity refers to the differences and heterogeneity of the team members’ attributes that people use to tell themselves that another person is different. Diversity is traditionally conceptualized in terms of visible differences in age and gender. Individuals may also differ on less visible characteristics such as level of education, tenure, personality, and attitude. Past research had investigated the relationship between diversity and team outcomes, however, conclusive findings of the effects of diversity on team processes and outcomes still do not exist. There is a need to develop a theory to explain the complexity of diversity and team outcomes. In this study, we adopted Jackson, May, and Whitney’s (1995) argument, offering a distinction between relation-oriented and job-related diversity, in which the former represents diversity attribute that are easily detectable or underlying and likely to evoke others’ socioemotional responses. Furthermore, relation-oriented diversity is categorized as surface-level and deep-level attribute. The former is defined as biological characteristics that are typically reflected in physical features, the latter is the differences among members’ attitudes, beliefs, and personality. To understand the impact of different types of diversity in team outcomes, this study links diversity to team cohesiveness, performance, and a new outcome, external activity. According to social categorization and social identity theories, relation-oriented diversity is negatively related to team cohesiveness, external activity and team performance. Whereas the social categorization perspective explains the relationship between relation-oriented diversity and team outcomes, the information/decision-making and cognitive resources perspectives focus more on job-related diversity. The information/decision-making and cognitive resources theories propose that variances in job-related attributes have a positive impact through increase in the skills, abilities, information, knowledge, and confidence that diversity brings, independent of what happens in the group process. There are 62 team leaders and 280 engineers, totally 62 teams, responding to the survey. We distribute different questionnaires to leaders and engineers. Besides individual characteristics, leaders evaluated the team performance, and engineers answered their perception about their team. Results show that deep-level diversity is negatively related to cohesiveness. Moreover, the impact of deep-level diversity on cohesiveness is stronger than surface-level diversity. Teams higher in surface-level diversity perform less external activity, and received lower leader rating for team performance. Results also show that job-related diversity is positively related to team performance. Apparently, different type of diversity leads to specific team outcomes. Teams higher in relation-oriented diversity lower cohesiveness, and those higher in job-related diversity lead to higher performance. Implications and future research needs are discussed.
294

領導者才能對決策品質、團隊競爭力、與績效之影響-以Sternberg之WICS模式為例 / The effect of leaders’ skills on the quality of leaders’ decisions, team competitiveness and performance – Sternberg’s WICS model

陳力睿 Unknown Date (has links)
領導者之決策對於組織的影響甚大,不僅決定企業的獲利,更可能影響組織的存亡。在現今快速變遷的環境中,領導者經常面臨在時間壓力下需快速做出正確的決策,因此本研究著重於探討領導者才能對於領導者決策品質,以及團隊競爭力與績效之影響。具體而言,本研究從Sternberg所提出的WICS模式為出發點,探討「領導者智慧」、「領導者實用智力」、「領導者分析智力」及「領導者創新能力」對於「領導者決策品質」、「團隊競爭力與績效」之影響,並建構「領導者才能之競爭力模式」。至於領導者才能之競爭力模式,不僅可以做為後續相關研究之重要參考,亦可協助企業與領導者檢視其領導效能,進而做為改善競爭力與績效之重要依據。 本研究之問卷經嚴謹之程序編製,首先進行專家會議、信效度及因素分析之檢驗,之後再進行研究變項間之探討。研究樣本採立意取樣方式,以團隊為單位,每個團隊收集團隊領導者及其五位直屬部屬之調查問卷。本研究總計回收40位領導者與200位部屬之有效樣本,統計分析結果顯示,本研究所有量表皆具有良好之內部一致性信度(.754~.972)與效標關聯效度(.280~.820)。 此外,本研究根據結構方程模式驗證本研究之假設,綜合結果顯示:1. 領導者智慧、實用智力、分析智力及創新能力對於領導者決策品質具有顯著且正向之影響;2. 領導者決策品質對於團隊競爭力具有顯著且正向之影響;3. 團隊競爭力對於團隊績效具有顯著且正向之影響;4. 「領導者才能之競爭力模式」獲得實證支持。最後,研究者根據本研究結果,提出對未來學術研究與實務應用具體之建議。 / Leaders’ decisions have a great impact on organizations; they influence not only the revenue but also the survival of organizations. In this fast-changing environment, leaders always need to make fast and correct decisions under time pressure. Therefore, the focus of this study is the effect of leaders’ skills on the quality of leaders’ decisions so as to improve the competitiveness and performance of teams or organizations. The present study starts from WICS model which developed by Sternberg to examine the effect of leaders’ wisdom, practical intelligence, analytic intelligence, and creativity on the quality of leaders’ decisions, team competitiveness and performance, and to construct the competitiveness model of leaders’ skills. The development of competitiveness model of leaders’ skills could not only be used by following related studies, but also assist organizations and leaders to review leadership efficacy in order to improve the competitiveness and performance. The present study constructed the questionnaire through an expert committee, tests of reliability, validity, and factor analysis. The samples of team unit were collected using purposive sampling, and each unit included one leader and five immediate subordinates. A total of forty valid sample units which had forty leaders and two hundred immediate subordinates were collected. Through the statistical analysis, it shows the internal consistency reliability (.752-.972) and criterion-related validity (.280-.820) of all scales (leaders’ self-rating and subordinates’ other-rating) were excellent. Furthermore, according to the result of hypothesis testing and Structural Equation Modeling analysis, it shows: 1. Leaders’ wisdom, empirical intelligence, analytic intelligence, and creativity have a significant and positive influence on the quality of leaders’ decisions; 2. The quality of leaders’ decisions has a significant and positive influence on team competitiveness; 3. Team competitiveness has a significant and positive influence on team performance; 4. The constructed competitiveness model of leaders’ skills was supported. Finally, suggestions were proposed for further academic studies and practical application based on the result of the present study.
295

金融集團資本適足性及監理制度之研究 / Study on Capital Adequacy and Regulation of Financial Conglomerates

邱虹元, Chiu, Hung-Yuan Unknown Date (has links)
在當前競爭態勢下,台灣金融市場的發展,勢必朝向跨業經營的方向前進。我國亦於民國九十年六月二十七日通過金融控股公司法,賦予台灣金融業跨業經營的法源,為國內金融業創造成為金融集團的契機,以達成金融跨業經營現代化、國際化的目標。雖然金融機構業務營運多樣化,但金融機構承擔風險亦隨之增加,金融監理機制在面臨這樣的挑戰下勢必得做一番調整,才能持續扮演健全及穩定國內金融體系的重要角色。 我國主管機關對於金融控股公司要求以合併基礎計算資本適足比率,並訂定了「金融控股公司合併資本適足性管理辦法」,以期能發揮適度的監理功能。然該辦法中僅以簡單的加減乘除運算求得之資本適足率,是否為反映集團資本需求的良好指標實不無疑問。因此,本文除了研究國際監理官組織所發布的相關報告外,並藉由介紹和討論歐盟指令對金融集團的補充監理原則和措施,如:資本適足性、集團內部交易、風險集中等問題,以及美國對於金融控股公司之相關監理規範,加以比較研究後,來探討我國現行規範是否妥當,並提出相關監理制度改善之建議,以期能作為我國建構健全金融市場之參考。 / Under current competitive circumstances, the development of Taiwan’s financial market will be bound to move forward in the direction of cross-sector business. In Taiwan, Legislative Yuan also has passed the “Financial Holding Company Act” in June 2001. With the passage of the act, it not only gives Taiwan’s financial institutions authority to operate cross-sector activities, but also creates a trigger for financial institutions to become financial conglomerates in order to meet the objectives of financial modernization and globalization. Although financial institutions may diversify their business, additional risks may arise. Financial regulatory mechanisms have to adjust their function to ensure the safety and soundness of financial system. Our competent authorities demand financial holding companies calculating their capital adequacy ratio on a consolidated basis, and enact “Regulations Governing the Consolidated Capital Adequacy of A Financial Holding Company.” However, in this regulation, the ratio was calculated in simple aggregated method, and it is doubtful that such ratio is a good index to reflect consolidated capital requirement. Therefore, this thesis not only studies on related publications issued by international supervision organizations, but also introduces EU Financial Conglomerate Directive with regard to some supervisory issues (e.g. capital adequacy, intra-group transactions and risk concentrations etc.) and U.S. framework for financial holding company supervision. After investigating and comparing different models, this study tries to find whether current regulation is appropriate or not, and make some suggestions concerning the supervisory system in order to construct a sound financial market as a reference in our country.
296

巴克斯紅酒餐飲集團營運企劃書 / Bacchus Winery & Cuisine incorporation business plan

李旭峯, Li, Chris H. F. Unknown Date (has links)
This thesis report presents the process which has been followed to develop an incorporation of wine restaurant project in Chinese market, and it will start the projection in Taiwan first. The goal of the thesis is to provide investors with clear information and concept of the development of this innovated business model in China in the respect of the wine culture. Bacchus is the god of the grape harvest, winemaking and wine, and also the god of ritual madness and ecstasy in Greek mythology. In western society, wine culture already existed for thousands of years and has become a daily common consumption. However, it is still in an infant era in Asian market, especially the Chinese market. Focused on wine culture and developing a new wine consumption experience, BWC Inc. will be the first restaurant to offer wine set in different themes, and meanwhile offer the matched food (tapas) set. Our value curve will be close to yet different from the existing premium western restaurant. It will also offer the function of lounge bar, which is friendly for the mass consumers. Through the business model, wine culture can be widely spread instead of being just an expensive entertainment for premium customers.
297

中國汽車產業的政治經濟學:國家資本主義的觀點 / The political economy of automotive industry in China: aspects of state capitalism

宋旻哲, Sung, Min Che Unknown Date (has links)
上世紀80年代中國產生了許多的變化,在經濟上採取較為開放的態度。汽車產業也在這樣的趨勢下與國外的跨國汽車企業合作,發展自己的汽車製造工業,至今中國已經成為最大的汽車製造國。為了發展汽車產業,中國透過國有企業與跨國企業合作成立許多合資公司,本文所取用的東風汽車集團與廣汽集團旗下都存在許多這樣的子公司。國家透過國有企業作為帶動產業發展的火車頭,但國有企業複雜的所有權問題牽涉中央與地方關係的運作,影響著汽車產業的發展。運用國有企業作為中介制度的同時,中央與地方關係也同時在運作,在長時間的發展下因國企所有權差異而產生的不同發展模型也逐漸變化,最終中國的汽車發展模式趨於類似。在這過程中,國家的影響實際上分做中央與地方同時進行,短期而言似乎看不到到中央的影響力,但就長期而言中央確實引導了中國汽車產業並助其發展。在理論方面,筆者以為中國汽車產業的成長長久以都是在國家資本主義的途徑上進行的,而非是發展型國家或管理型國家的模式。因為中國雖然引進市場經濟相當長的一段時間,但是實際上不管是中央還是地方的手都不曾離開過這個領域,即便是現在中國最主要的汽車生產與銷售仍舊以國有企業為主。 / China had has series transitions since 1980s years, and it had adopted open attitude at economical work. In this trend, state owner enterprises cooperated (SOEs) with foreign cross-national enterprises (CNEs) to develop self’s automotive industry. Now, China had become biggest country of automotive produce. For developing automotive industry, it established many companies by Chinese SOEs and foreign CNEs, for example Dongfeng motor group, Guangzhou automobile group. SOE like locomotive that it brings development, but it has problem of property that affect working of central-local relationship. While state utilizes SOE to be intermediary institution, central and local is continually interaction. In long time, ownership led to differently developmental model that was changed that trend to similar model. In fact, national affection is divide two parts: central and local. In short term, we difficultly observe central affection but, in long term, central affection is remake. In theoretically, I argue that Chinese automotive industrial development below to approach of state capitalism and it is not developmental state and regulatory state. China had work market economy but government, central and local, still intervenes domestic market, instead of major firm of Chinese produce and selling is SOEs.
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電視廣告訊息中「內團體意識」之研究 / A study of in-group consciousness in TV advertisements.

李朝榮 Unknown Date (has links)
廣告的目的,是用來與「目標消費者」進行訊息溝通與傳達,而不是自我藝術美感的創作與表達。廣告的內容,是將「廣告訊息」,藉由編碼,正確的傳遞給目標消費者(閱聽人)。而有說服力的廣告,就會是可以幫助銷售的好廣告。在消費者對於廣告解讀的論述中,出現了許多影響訊息說服與溝通的閱聽人的心理意識,包括了消費者的特質、生活型態、價值觀,文化、社會認同、社會地位、群體同儕、品味、成就、以及夢想等。越能以這些因素,引起閱聽人共鳴,就能夠越容易完成訊息傳遞的目的。 而這些心理意識,就是「內團體意識」中,區分內、外團體的歸因要素。有了情感上的歸屬,訊息傳遞就可以比較容易。電視廣告在「內團體意識」的包裝下,消費者(想要)及(接受)的心理因素不斷的被提到,被群體「認同」的需求,一再的被滿足,期望一再的被塑造。隨著「內團體意識」的表現,在經歷了認知、情感、行為三個階段後,溝通目的才開始清楚的完成。   為瞭解「內團體意識」如何建構電視廣告訊息?有何表現上的可歸納的操作指標,本研究以內容分析法,選擇自1980年~現今2009年之間,具有「內團體意識」表現方式的電視廣告影片110支,以年代別及FCB模式商品分類別兩種方式,進行包括表達元素、表達形式、背景歸因、社會歸因、文化歸因、生活風格歸因、個體歸因等相關要素的表現分析與研究。 研究整理後發現,「內團體意識」在電視廣告訊息的表現中,以「情感認同」為核心,藉由「滿足需求」、「消費描述」及「建構想像」做為基本創意概念。另外,電視廣告片中大多必要且慣用「內團體意識」,甚至在許多的電視廣告中,會有一個或多個內團體意識的歸因元素同時存在。部份內團體意識,只是創意與橋段的表現,與原本要訴求對象的「團體意識」並不會衝突。最後也發現,似乎越是特殊的商品或勞務,就越需要使用「內團體意識」,來做為電視廣告中重要溝通核心。 關鍵字:內團體意識、廣告表現、團體認同、廣告訴求、團體偏私、核心概念、訊息解讀、情感認同、歸因要素、背景歸因、社會歸因、文化歸因、生活型態、個體歸因、廣告創意、訊息策略、說服理論。 / The intention of advertisement is to provide a message to the targeted consumer and communicate rather than a presentation of individual expression and creativity. The core meaning of an advertisement is to transfer a key message embedded with advertising means successfully to its target receiver; furthermore, an outstanding advertisement will be able to fulfill the intention of marketing and sales. An exposition regarding consumer advertisement decoding denoted numerous variables that potentially alter the protocol of message receiver and his way of interpreting a message. This includes an individual consumer’s characteristic, lifestyle, value, culture, social acceptance, social status, social circle, taste, accomplishment, and vision. Messages embedded with such variables tend to create sympathy between the message and the receiver; as a result, creates a psychological bonding in which grows more powerful whenever a new variable reaches its echo with the receiver. Such psychological behaviors are the essential attributes differentiating the in-group consciousness from out-group consciousness of an individual. With a sentimental bonding, messages can be transmitted more accurately and efficiently. Television advertisement exercise constant implicit of this in-group conscious behavior, by repeating intimation of “desire” and “acceptance” to the receiver, continuous fulfillment of ones the necessitate aspiration, and constant creation of expectation. As the realization of the in-group consciousness continues, the purpose of communication is only fully accomplished after an individual have gone through acknowledgement, emotion, and into action. To understand how in-group consciousness establishes and executes television ad messages and its protocols. This research suggested using content analysis; by selecting 110 Television ad clips that possesses in-group consciousness implementation in between 1980 to 2009 and analyze them in two ways–era differentiation and product type under FCB protocol. This study focused on observing and analyzing the performance of variables such as expressing element, expressing form, background, social, cultural, lifestyle, individual attributes, and other related elements.   After the compilation of results, this research suggests that most television ads exercise in-group consciousness intentionally to create a common attribute among its listeners. By establishing sensational acceptance as the core criteria, advertisements then elaborates on other attributes such as satisfying needs, consuming behavior, and image establishment to create the basic concept of creativity. Furthermore, this research shows that a large number of advertisements exercise one or more in-group consciousness attribute within them. Some of the in-group consciousness exercised in ads is portrayed simply due to creative and plotting needs and doesn’t actually create a conflict with the central in-group consciously. This research also found that the more unique or special a product or service is, the more dependant its advertisement will be on in-group consciousness. Keywords: in-group consciousness, advertisement performance, group acceptance, advertisement requirements, group favoritism, core concept, message interpretation, emotional acceptance, attributes factor, background attribute, social attribute, cultural attribute, lifestyle, individual attribute, advertisement creativity, message tactic, persuading theory.
299

電視競選廣告產製策略:2014連勝文參選台北市長個案研究 / TV Campaign Advertising Production Strategy:the Case Study of Lien's Camp during the 2014 Taipei Mayoral Election.

朱凱翔, Chu, Kai Hsiang Unknown Date (has links)
本研究以2014年台北市長選舉,連勝文陣營為個案,探討其電視競選廣告的產製策略。首先根據外在環境因素與內在組織因素,將選戰劃分為三個時期,再分別探討連勝文陣營在這三個時期的競選傳播策略,以及組織動力,如何影響電視競選廣告的產製。研究方法為深度訪談法與參與觀察法。 研究結果顯示,由於連勝文陣營缺乏競選傳播策略,無法產製有效文宣,在選戰早期就該形塑的候選人定位也始終不明。選戰中遭遇危機,無法適時調整策略,競選廣告沒有扣連明確功能,而成為創意的試驗場,甚至造成反效果。 若從組織動力的角度切入,連勝文陣營競選傳播策略不明的問題,與遲遲無法建立領導核心有關。競選陣營的決策機制,往往是多元與效率的拉鋸,但為了因應瞬息萬變的選戰情勢,必要時應以效率為先,只是在組織與內規建立時,也應設下內控機制。 / This research focuses on Sean Lien camp’s strategy on the production of televised campaign communication during the 2014 Taipei city Mayoral election. First, the campaign can be divided into three phrases in terms of external factor and internal factor. This research will further look into the campaign communication strategy, and how televised campaign communication of Lien camp’s organization during the three phrases. The research methods are in-depth interview and observation in person. The research results show that Lien camp lacks campaign communication strategy, so Lien camp cannot produce effective campaign ads during his campaign. Lien camp fails to identify what kind of the candidate will play if elected, and also cannot adjust its campaign strategy to cope with urgent situation. Lien camp’s campaign communication cannot effectively promote candidate, but just to become the experiment of imagination and leads to counter-effect to the campaign. Judging from Lien camp’s organization, Lien camp fails to establish a clear leadership which is related to ineffectiveness of campaign communication. Decision-making mechanism of campaign headquarters is the tug-of-war between diversity and effectiveness. Sometimes, campaign headquarters must set effective measures as top priority in order to deal with changing campaign situation. However, internal control mechanism must be built while the establishment of organization of campaign headquarters and internal rules.
300

當代捷中關係的演變:從政經合作的角度觀察 / The Contemporary Evolution of Czech-China Relations: Political and Economic Cooperation

于莉荷, Ullrichová, Zuzana Unknown Date (has links)
捷克共和國(簡稱捷克)自建國以來,與中華人民共和國(簡稱中國)維持著正式的外交關係。2004年,捷克加入歐盟後,兩國關係更快速進展,乃因中國視捷克為策略夥伴。 為了最佳檢視捷中關係,本論文採用新自由主義當作研究方法,從國際政經的角度來探討,而非從國際安全的角度。 本論文檢視了現任總統執政期間,捷克為深化與中國合作所採取的各種措施。捷克總統曾積極地推動捷中經濟往來以及吸引中國各種可能的投資。除了經濟合作之外,捷中兩國擁有正向的政治關係。捷克政府改變了對中國既有的態度,從“因違反人權而譴責中國以及對捷中進一步合作興趣缺缺”的負面態度大幅度轉變成致力於“維持捷中良好關係、避開敏感話題以及發展實質的合作”的正面態度。本論文藉檢視捷中已簽訂的協議以及捷克官員的言論來探討政治面的議題。此外,也利用其中一個章節來探討捷克與台灣間的非正式關係,以及此一關係如何影響捷中關係。 在歐洲的中部與西部地區當中,捷克並非是中國唯一有興趣往來的國家,本論文透過維謝格拉德集團(Visegrád group)等四國與中國關係的比較來探討中國是否給予捷克任何較為特殊的待遇。 / Since its establishment, the Czech Republic has had an official relationship with the People’s Republic of China. The mutual relationship has been evolving in recent years, however notably from the year 2004 when the Czech Republic join the European Union, which made her a strategic partner in China’s eyes. To provide the best examination of Czech-China relations, I use neoliberalism as a theoretical approach. I apply neoliberalism from an international political economy perspective rather than international security. During the current Presidency period we can examine steps that have been made by the Czech Republic to deepen cooperation with China. The Czech president has been actively involved, especially in economic engagement with China and in attracting possible investment. Besides economic cooperation, these two countries have had a positive political relationship. The Czech government has changed the unofficial approach from 'blaming China for violating human rights and lack of interest in further cooperation especially from the Czech side' into a focus on 'keeping good relations, avoiding sensitive topics, and aiming at developing solid cooperation'. This signals a dramatic change in focus for the Czech Republic. The political section of this research provides the examination of agreements and statements of government officials. One chapter of this section is devoted to unofficial relations between the Czech Republic and Taiwan and how it influences Czech-China relations. The Czech Republic is not the only country in the region of Central and Eastern Europe China is interested in. Comparing the Czech Republic to other Visegrád group (V4) countries leads us to a question as to whether China provides any special treatment to the Czech Republic, therefore an analysis of V4 countries-China relations is also shown in this research.

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