本論文共計一冊，約五萬字，共分為四章，十七節。 第一章介紹研究的背景，探討與傳播學相關的理論，以及有關婦女問題方面的研究報 告，從而決定作者的研究目的及假設。 第二章說明研究的方法，何以用內容分析，如何選定報紙的內容，如何抽樣、分類、 測量，逐步將散漫的資料整理出條理來。 第三章說明資料分析出來的結果，分別從讀者來信及專欄回答兩方面，反映社會轉形 期的價值觀念變遷的事實。 第四章討論資料分析最後的結果，有所損益不足之處加以說明，同時建議今後類似價 值的研究方向，俾使後學者有所依循參考。

本文共分六章：第一章研究動機與目的，第二章文獻探討，第三章研究問題與假設， 第四章研究方法，第五章分析與解釋，第六章結論與建議。約三萬字。 本研究所欲探討的問題：一、比較媒介通道與人際通道的告知功能，二、比較印刷媒 介與電子媒介的告知功能，三、政見會的角色，四、媒介組合的告知功能。研究的自 變項是使用各種通道的情形，應變項是政治知識的多寡，檢定變項包括媒介暴露的內 容型態、對各種通道的信任程度與選舉侯選人的標準。

本文共一冊，分七章，約三萬餘言，主旨是應用電算機模擬法於折舊的問題上，因為 折舊問題本身牽涉到許多不確定性，故適合採用此法來加以探討。玆約略說明各章內 容如下： 第一章：說明研究之目的、理由、動機及方法等。 第二章：說明電算機模擬法之意義、基本理論、功用及優劣點。 第三章：說明折舊之重要性及不確定性。 第四章：應用模擬法探討通貨膨脹情況下折舊費用的低估對凈利之影響。 第五章：應用模氦法以估計折舊費用。 第六章：應用模擬法探討折舊費用對投資決策的影響。 第七章：結論。

公共行政近年在外在資訊社會形成，和治理需求發展下面臨巨大的衝擊，民調顯示公民信任政府的程度每況愈下，許多學者主張正視制度效率與效能、更新政府流程、組織與程序再造的呼籲，各國政府也在新一波政府再造運動的推波助瀾下，不斷提出新公共管理的計畫，欲圖藉由政策的落實，提供人民新的治理形象，並達成最終信任政府，發展公民－政府間未來互信、合作的善治願景。 　　然而，新公共管理的理論，是否受制於私部門管理主義的利潤及購買行為之考量而有所侷限？公民信任復是否可與顧客忠誠度等量齊觀？無疑是新公共管理實踐的最大障礙，也有待以實證的角度發展相關研究，選取最適的計畫，驗證公民基礎績效、微觀績效等績效理論假設。 　　就此而言，電子化政府實為一理想的驗證個案，首先，其具有打破微觀以迄鉅視界線的體制，因其可超越平行與垂直單位劃分特質，避免微觀績效受限於以往政府信任是否「鉅視概念」之爭辯；其次，電子化政府的發展，在達成善治的階段性導引下，具有完備轉換行政模式的潛力，甚至形成制度性的替代；再者，電子化政府的服務考量向來是以公民中心為主體設計，其不僅可能從顧客滿意度角度監控其服務達成公民期望，也可以從人民對其回應性的認知了解其問責的能力，並從此二變項與公民信任相連結，建立信任的路徑。 　　是以，研究者針對較常使用我國電子化政府的網路公民，進行「服務品質」、「滿意度」、「回應性」、「公民信任」等認知的調查研究，發現服務品質、滿意度均係影響公民對電子化政府信任的正向要因，說明微觀績效的連結確實存在。而回應性雖亦確受到服務品質的影響，但其與公民信任之間的關係則甚為微弱，在概念上宜再深入討論。 　　基此，研究者認為，現階段電子化政府應重視前開以公民為中心，及契合階段性發展的設計，儲存公民信任，以電子化政府制度化的達成，促成未來真正打破官僚舊作的行政再生。 / In recent years, the high-speed shaping of information society and citizen’s wishing of good governance have made great impact on the governors and researchers of public administration. Public-opinion data showed that citizen’s trust in government dropped dramatically under enormous changes of external environment. For recovering citizen trust, many scholars claimed that the public authorities should pay much attention to make sure the whole system accountable, west governments also created New Public Management (NPM) programs to mold the trustworthy image of country’s administration. The NPM theory, backing up the movement of “Reinventing Government”, borrows a few conceptions from the field of business management. But the research workers still concern whether there existed conflicts of conception between the public and private value. To resolving this question, we have to examine the causality of NPM theory which links government performance and public trust to prove the validity of performance theories in the process of theory application. That is to say, we must know if citizen trust could result from “performance-satisfaction-loyalty” sequence just like the description of business marketing textbook. For the objective of affirming the connection of performance and citizen trust, I chose E-Government policy to be the study target and designed an inter-net investigation to analysis the public’s cognition. By path analysis, a quality research method, I found that the performance factors, including service quality and client satisfaction, indeed influenced citizen trust. Especially, service quality could produce direct and indirect effects on trust in the meantime. But the other independent factor, responsiveness, usually discussed in the political field, could not affect citizen trust. Importantly, this result supported the validity of NPM theory to construct the path of restoring citizen trust by reforming way of electronic governing institution.

資訊科技的日新月益，電腦應用的快速發展，網際網路的普及使用，在短短數十年間，使人類的日常生活乃至工作場域產生前所未有的改變。在「政府再造」以及提倡高效率的「電子化╱網路化政府」的要求之下，使用網際網路的素養能力，受到普遍的重視。本研究以國立大專院校人事人員為對象，對於其網路素養能力進行研究，以瞭解在「電子化╱網路化政府」的政策下，其網路素養能力是否符合政府推行網路化政府的要求，並可提供主管機關參考，在利用網際網路宣導政令、推行政策以及公文承轉等業務，獲得更大的效率與效果。 　　本研究之主要目的如下： 一、瞭解國立大專院校人事人員網路素養能力之現況。 二、探討國立大專院校人事人員網路素養能力與個人背景之關係。 三、提供數據做為教育部人事處將來在利用網際網路推行業務的參考。 四、提出建議做為未來教育部人事處在安排人事人員訓練課程的參考。 五、瞭解國立大專院校人事人員對於網路的使用情形及其能力是否符合政府推行「電子化╱網路化政府」的要求？ 檢視相關文獻，網路素養的意涵包涵三個層面： 一、網路使用基本概念方面（網路知識）： 　 除了要具備基本的電腦素養之外，並包括網路的概念等。 二、網路使用能力方面（網路技能）： 　　 為網路的知識與技巧。在網路化環境下，利用檢索工具在網路上尋取特定的資訊並加以處理、利用，以解決問題的能力。亦即網路使用能力。 三、網路使用道德規範方面（網路態度）： 　 網路倫理的觀念。此部分包括網路交友、網路禮節、法律常識、能分辨網路內容的好壞，以及認知到網路為人類社會帶來的影響等。 　　而本研究係為了解國立大專校院人事人員的網路素養能力，由於是著重在公務上的作業處理能力，因此針對其網路使用基本概念及能力才是本研究的重點所在。 在本研究中，研究者將個人屬性分為性別、年齡、職位、職等、教育程度與年資等六種，以個人屬性為自變項，就網路素養的網路使用基本概念與能力，以及政府所推動的「人事管理資訊系統」之使用情形與「人事行政網」之應用情形，分為四個部分做為本研究問卷基本架構的依變項，研究假設如下： 假設一：個人屬性與網路使用基本概念無關聯存在 假設二：個人屬性與網路使用能力無關聯存在 假設三：個人屬性與「人事管理資訊系統」之使用情形無關聯存在 假設四：個人屬性與「人事行政網」之應用情形無關聯存在 依問卷設計架構，透過問卷調查方式，以統計分析檢驗個人屬性與國立大專校院人事人員之網路素養是否具有關聯性。復就現況作分析，了解其因果關係與影響，進而對實務上人事業務推展與人事人員網路素養能力之培訓提出建議。 透過問卷調查與統計分析後發現，國立大專校院人事人員普遍在網路使用的基本概念方面，都具有相當高程度的認識與了解，在個人屬性與網路使用的基本概念之假設驗證方面，人事人員因年齡、年資不同，對於網路的基本概念的理解程度會有不同。而且，在學習相同的教育訓練課程時，年齡越大，其接受的程度就越低。普遍說來，國立大專校院人事人員對人事管理資訊系統電子資料庫具有相當高的使用需求，此一資訊系統提供了相當便利的各項服務，但是仍有不瞭解如何使用與實際上不會使用者。人事行政網的應用情形也尚有發展的空間。 最後，筆者認為，網路素養能力已成為個人的重要工作能力，惟受限於筆者個人之經費、時間、精力有限，希望藉本研究拋磚引玉，期望未來研究者針對其他公務人員的網路素養能力繼續研究，累積全國公務人員網養素養能力的調查研究相關資料，以為政府推行「電子化╱網路化政府」政策的參考數據，並使我國能早日達成全民知識化、網路普及化的目標，成為「知識化的台灣、網路化的政府」。

軟體元件電子市集突現：以代理人為基礎之計算經濟研究途徑 摘 要 軟體發展與演進過程中，產生軟體危機問題，而軟體再用是解決軟體危機的重要因應之道。軟體元件電子市集的興起是軟體演進史上一個重要里程碑，提供軟體再用的核心基礎建設。 本文探討軟體元件電子市集突現的本質原因和信任關係的發展過程，以遺傳規劃法(Genetic Programming, GP)為主的代理人基礎的計算經濟 (Agent-based Computational Economics, ACE) 研究途徑，整合軟體元件特性、交易成本、滿意和信任關係建立模擬模式。藉以觀察和分析底層買賣雙方連續滿意交易與信任關係發展，和上層軟體元件電子市集行為突現(emerge)動態過程。 結果顯示：在市場力量下，具標準化軟體元件，電子市集行為突現過程中，謹慎型交易策略將會勝出，進而主導整個市場。當元件功能特殊性程度低時，電子市集行為的購買率將比元件功能特殊性程度高者更為顯著。如果考慮交易態度滿意與否，記憶型滿意者市集行為的購買率將顯著低於高滿意型，而顯著高於低滿意型。若考慮不同信任程度函數，高信任型電子市集購買率顯著高於低信任型，低信任型其電子市集購買率顯著高於不信任型，對於目錄型市集行為和忠誠目錄型市集行為，上述信任函數的形態亦依序顯著影響購買率的高低。 同時，在不同信任型之間，高信任型大多數有連續累積交易行為；而低信任型則同時採用連續和臨時交易行為；不信任型大多數是臨時交易行為，要花費更多時間的演化，以建立彼此信任關係才會出現連續交易乃至於連續累積交易行為。 關鍵字：軟體元件電子市集、交易成本、遺傳規劃法、代理人基礎計算經濟、信任、突現 / The Emergence of Software Component Electronic Marketplaces: Through An Agent-based Computing Economics Approach Abstract Software reuse plays a vital role in response to software crises in software evolution. An emergence of software component e-marketplace is one of the great milestones providing a core infrastructure for software reuse. The objective of this study involving features of s/w components, transaction costs and satisfaction-trust relations intends to understand why s/w component e-marketplaces emerge as well as demonstrate how they do. The model allows agents to develop their trust in the market as a function of continuation of a satisfied relation through an agent-based computational economics approach with genetic programming. The findings show that the agents with prudent strategies tend to dominate the market in evolution of e-marketplaces under the market power. In addition, the lower level the functional particularity of component is, the higher the buying rate is. As the satisfaction attitude is taken into consideration, the buying rate of recall-satisfied agents lies between that of low-satisfied agents and that of high-satisfied agents. Moreover, when the comparisons are made among the three types of trust function, the buying rate of the high-trust agent is higher than that of low-trust agents. And the buying rate of the low-trust agent is bigger than that of not-trust agents. Similarly, the sequences of the buying rate are strongly influenced by different type of trust function at the catalog market and the loyal catalog market. Meanwhile, almost all high-trust agents have continuous and loyal trade behavior. Either continuous or temporal trade behavior is usually found in the low-trust agents. The tentative trade behavior is seen among almost every not-trust agents. In another words, it is well obvious that it takes more time for the not-trust agents to accumulate trust from their possible trade partners. Keywords: Software component electronic marketplaces; Transaction costs; Genetic programming (GP); Agent-based computational economics (ACE); Trust, Emergence

本研究係提出一個能夠讓企業經營的購物網站值得消費者信任之管理模式，以期幫助業者在提昇網站信任方面，有具體的目標和施力點。該模式包括兩個主要的部分：(1)網站值得信任的構成因素和(2)促成網站值得信任的管理措施。有關前者部分，本研究建構網站信任的架構和各因素重要性的排序，並轉成量表和對量表的驗證。後者在探討促成業者建立網站信任的顯著影響因素，以及業者和消費者在此方面表現的認知差距之分析。此外本研究也實際將量表分別應用在網站信任對個人資訊揭露意願的影響，和購物經驗對網站信任之影響的驗證。 在研究的流程上，首先以消費者為導向，探討網站值得信任的架構和重要組成。接著由業者評量自己的網站在此方面的表現，同時也指出影響該表現的各因素之強烈程度。然後，再回到消費者本身，進一步逐一評量該網站的實際情況，以作為本研究探討業者與消費者之間認知落差的情形。 本研究結果指出，網站值得消費者信任的主要因素可分為能力、正直和關係三個維度，十三個總指標，和五十三個細目指標。對業者的實證結果顯示，會顯著地促成網站業者在「網站信任」有較佳表現的因素，並不是感知的利益或感知的外在壓力，而是該網站是否一切準備就緒，尤其是在教育訓練與管理結構的支持、資訊科技資源、以及線上認證的配合等方面。另外，商業經營模式也是促成的重要因素，尤其是業者對網站的重要程度越高，又懂得虛擬社群的經營，那麼將更助於網站信任的展現。 在本研究中並指出線上業者和消費者在認知上落差之所在和其主要原因。為有效管理網站和促使網站值得信任，業者需真正地以消費者為導向，建立和妥善運用所需的資源和能力(如：教育訓練和管理結構的支持、資訊科技資源)，以提升消費者的信任。 此外，本研究確認了網站信任對提供個人資訊意願的正向影響，以及線上購物經驗對網站信任的助益。最後，本研究並對各階段成果說明策略意涵，也結合顧客關係管理觀念，提供業者信任管理的參考模式和網站信任的自我檢核參考表，期望有助於業者對網站信任，有較綜合性的瞭解和經營上的幫助。 / This paper presents an EC-trust management model based on a series of empirical studies, in order to help website managers to develop or enhance their website trustworthiness. This model consists of (1) the website trust/trustworthiness structure and its components, and (2) the managerial measures to support the development or enhancement of the trustworthiness. The latter also includes (1) the organizational readiness and business model for the trustworthiness, (2) the gap analysis that helps finding out the differences in the trustworthiness perceptions between website managers and consumers, and (3) the potential trust accumulation via the continuously better online experiences. The paper conducts a four-phase research. At first, the website trustworthiness structure and its evaluation form are constructed and validated. Then, out of 476 shopping websites, 100 managers use the form to evaluate their website trustworthiness, and also fill in the questionnaire that measures their perceptions of the factors (e.g. organizational readiness and business model) influencing their website trustworthiness performances. In the third phase, 128 consumers are asked to use the same form to perceive and evaluate those websites’ trustworthiness performance, in order to measure the correlations and the gaps between the managers’ and consumers’ perceptions. Besides, the effect of trust on the willingness of personal information disclosure is also tested in this phase. Finally, in the fourth phase, this research adopts a multiple case study strategy to find out the reasons for the significant gaps identified in the third phase, and, practically, works with a case company to find out the effect of the online-shopping experience on trust in the website. The result shows that the website trustworthiness involves three latent factors (i.e., competence, integrity, and relation), which consist of 13 elements, and a total of 53 detailed items. The website trust/trustworthiness performance is significantly affected by their website readiness (i.e., E & T and managerial structure, IT resources, financial resources, and seal-program preparation), the perceived website importance, as well as the perceived community importance. Meanwhile, the results also show that the gaps of perceptions between website managers and consumers do exist. Therefore, to effectively enhance their website trustworthiness, they should be really consumer-oriented and improve their performance according to the gap analysis. Besides, there are another two exciting findings in this paper. The effect of trust on the willingness of personal-information disclosure is validated. The significant effect of shopping experiences on trust suggests that the website managers should promote customers’ online experiences to enhance their trust in the websites.

網際網路是繼電子計算機發明後，帶給人類最大衝擊的一項革命，它突破了地理的籓籬，資訊的流動可以在極短暫的時間內跨越國界，這是其他媒體所望塵莫及的。而這種傳播特性最為人所詬病的問題之一，就是網路謠言的充斥。透過E-mail、BBS、NEWS、WWW等各種不同的管道散播出來的謠言，不僅可能造成個人的名譽受損、企業的形象破壞，許多的犯罪手法也因而產生。就企業主而言，網路謠言的殺傷力莫過於對公司形象與品牌聲譽的損害，而如何防範與澄清消息的正確性，已成為企業公關與危機管理的重要一環。 本研究則分析現有的謠言與消息來源理論，探討謠言的結構、傳播過程以及其社會心理成因等，並比較電腦中介傳播 (CMC) 與一般謠言口耳相傳 (FtF) 之下的謠言特性，以及探討傳統大眾媒體與網路媒介傳播謠言效果之差異，歸納出影響謠言傳播的可能因素包括謠言的可相信度、渾沌不安、訊息特性、涉入度、網路訊息惰性、人口統計變數與網路使用行為等。利用這些可能的變數，本研究設計兩組實驗來衡量謠言散播與闢謠效果，實驗一利用可相信度與渾沌不安兩個變數操弄謠言，並以小樣本的散播實驗來衡量謠言操弄的結果，探討謠言散播模式與影響變數，並以計數器追溯謠言散播的情形，來了解謠言散播的真實面貌；實驗二則以類似的實驗方法，選擇一則已發生的網路謠言案例來研究謠言散佈模型，並以發送闢謠信件的方式來探討其謠言防治效果。 實驗一在經網路謠言散播實驗之後，發現操弄變數的差異並不顯著，故實驗一改採Regression檢定，最後發現可相信度、訊息特性與渾沌不安是影響謠言散播的主要因素，網路訊息惰性則對謠言散播有間接影響效果，而可相信度有部分的中介效果；在電子郵件闢謠實驗方面，實驗二發現可相信度與網路訊息惰性對訊息的散播有顯著影響效果，而可相信度有部分的中介效果。由此可知，兩個實驗的散佈模式並不相同，其原因有可能是因為涉入度的差異。另外，兩個實驗皆發現經由電子郵件散播的訊息符合創新採用理論，其中實驗一的謠言與實驗二的闢謠訊息為Rogers所說的不完全散佈模式，而實驗二的謠言則為所謂的「S」形創新散佈曲線。 此外，本研究利用謠言的追蹤計數，得到了散播曲線與訊息散播方程式，並估計而求出了謠言的散播速度。由追溯的結果得知，網路謠言傳播的速度十分快速，尤其實驗二的謠言在第2.2日時就達擴散曲線的反曲點，一星期內散佈的人數高達原來樣本數的兩倍；相反的，不被眾人散播的謠言可以在短短幾天之內就趨於平息。而本研究也對網路訊息的「散播者」與「非散播者」作出比較，發現散播者的散佈可能性、對謠言的相信度、渾沌不安等都比非散播者高，但網路訊息惰性則較低。在粗淺的瞭解這群可能的網路「意見領袖」之後，企業界可以專注於這群人作有效的闢謠公關活動，讓網路謠言的管理更有效率。 最後，本研究彙整謠言的應對策略，並對企業因應謠言的危機管理的模式，提出許多的方案與建議，讓企業界在面對網路謠言時，能有參考的依循，並將損害減至最低。 / Not only has the internet increased the efficiency of communication, it has also brought out severe crises in the real world. Messages can be circulated all over the world in just seconds. As a result, geographical barriers have been virtually broken down. However, while rumors and hoaxes can easily be distributed through e-mail, BBS, news group, and so on, such false information may cause severe damage to individuals and corporations concerned, even trigger criminal offenses. How to prevent potential damage of commercial reputations which may cause by internet rumors and clarify the existing grapevines is one of the most important issues each corporation needs to address in the present information society. This thesis is inclined to find out the differences between Computer Mediated Communication (CMC) and Face-to-Face (FtF) Communication in terms of the variables which affect the diffusion of rumors, i.e. Credibility, Anxie-uncertainty, Message Property, Involvement, Internet Inertia, demographical variables, and personal internet behavior. Two experiments are designed in this research. Exp.1 operates Credibility versus Anxie-uncertainty into four rumors and illustrates the correlation between Diffusion Possibility and each of the aforesaid independent variables which can facilitate establishing the diffusion model for Internet Rumors accordingly. Exp.2 is an empirical study based on the diffusion model built up in Exp.1. A pre-selected existing rumor is used as the research sample. It remodels the rumor diffusion and measures the clarification effect through e-mail as well. Moreover, both experiments use Site Meter to trace the mechanism of rumor diffusion. Numbers of the rumor being viewed and its responses and clarifications can be easily counted. According to experiments, Credibility and Anxie-uncertainty are originally well operated in pretests. However, the manipulated variables are not fully distinguished in Exp.1. Hence, Regression is employed to test the hypotheses and as a result, Credibility, Anxie-uncertainty, and Message Property are the key variables that directly influence rumor diffusion in Exp.1 while Internet Inertia has indirect effect on the outspread of a rumor. In Exp.2, both Credibility and Internet Inertia play important roles in the diffusion behavior while Credibility acts as a partial mediating variable in this case. Additionally, this research also shows the possibility and degree that Involvement might be the factor which causes discrepancy between these 2 models. However, it needs to be confirmed by further research. Moreover, both models fit the Distribution Theory of Innovations developed by Rogers. Rumors in Exp.1 and clarify message in Exp.2 are both Unsuccessful Diffusion while rumor in Exp. 2 belongs to S-shaped Normal Diffusion. Incidentally, diffusion curves and the function of rumor diffusion are obtained to work out through simulation equations and so are the diffusion rates, which surprised us for their rapid distribution. The inverse point was reached in the 2.2 days after the rumor message was distributed in Exp.2, and almost two folds of the original group numbers were reached in just one week. On the other hand, rumors which were not circulated would be quelled in few days. Comparisons between the Distributor and the Non-distributor in the Internet society are also made in this study in facilitating the management of corporate grapevines. The Distributor believes rumors and are more aggressive in rumor distribution and shows higher Anxie-uncertainty, while their Internet Inertia are lower than Non-distributor. Knowing more about the so-called Internet “Opinion Leader” helps corporations focus on crisis management by initiating effective public activities not only because they are cores of grapevines but are also easier to approach than others. Finally, various corporate strategies of confining rumors are developed in the thesis. Suggestions and alternatives are provided in conclusion. Corporate administrators can therefore take them for reference when dealing with rumor-caused crises.

因應檔案法的相關規定，我國各政府機關陸續開始整理其檔 案，建立電子目錄，其中經鑑定具永久保存價值的檔案，移轉至檔案 中央主管機關，進行檔案全文影像掃瞄工作。此等數量龐大的政府檔 案電子目錄及部分全文數位化資料中，蘊藏著許多政府施政的智慧， 然而若任由此知識寶庫束之高閣，或僅提供一般性全文檢索查詢，至 為可惜。是以期能建構一套政府知識管理策略，運用電腦整理、分類、 研析功能，自政府檔案資訊系統裡，尋找知識，以創造檔案加值運用 價值，提供決策支援參考，強化行政工作效能。 由於美國檔案中央主管機關於文件管理自動化及自文件萃取知 識已有深入研究，居世界領先地位，本研究先先就其相關作為，進行 探討。此一研究發現，美國檔案中央主管機關發展知識管理係在電子 文件典藏策略計畫下，將檔案擷取知識的功能，列為必須涵括的研究 項目。其重點工作首先以建構知識為基礎的永久保存檔案系統架構為 首要核心項目。其次透過良好的系統架構，發展知識的探索與應用， 以因應日後可正確、有效地找出永久保存的電子檔案。規劃之主要精 神是將電子檔案資料與瞬息萬變的資訊科技軟硬體區隔開來，並自收 集資料時，便將擷取及運用檔案知識所需要的資訊涵括在內。故在儲 存電子檔案資料時，同時紀錄資料的產生、轉置、儲存等各階段之背 景資訊，以利未來應用時，得以依據該背景資訊存取所需檔案資料。 其系統架構分收集、儲存管理、使用三部分，每一部分在資料、資訊、 知識三層皆有其對應作為。整體架構採網格(GRID)技術，各類訊息溝 通以標準標示語言(tagging language)處理，透過反覆地收集、使用 程序，結合轉置作業，使資料得以繼續運用。經由循環作業，將可因 應科技變化及資料長久保存原則，惟應掌握標準標示語言及mark-up language 的變化。 由於我國檔案中央主管機關成立較晚，相關人力、經費、制度、 經驗雖不及美國，但因無負擔，可跳躍逕行規劃各項電子化作業方 式。自政府檔案資訊系統裡尋找知識的相關做法，可分長期及短期， 長期而言，以建構知識為基礎的永久保存檔案系統架構為必需規劃建 置之要項。短期而言，規劃建構政府知識管理作法，概分知識收集、 知識分類、儲存管理、知識傳播與分享、回饋方式五大部分，並分別 提出建議作法，以供實務界參考運用。 / Responding to the new movements of the Archives Act and related regulations, government agencies of ROC is beginning to archive their documents as well as records, and to setup corresponding electronic catalogs. Among others, the Archives with permanent preservation value are transferred to the National Archives Administration, and they are electronically stored. Thousands of government documents and records are cataloging and some of them are digitalized and stored into computer databases. Since a lot of wisdoms of national politics are inherited in the archives, it were a great pity to let this knowledge are stored merely in the archive chambers or only to be used for the purpose of general search for full-texts. It is very important to set a strategy to manage the knowledge gained from government’s documents. Moreover, it is important to use computers for checking, classifying, cataloging knowledge retrieval from archives management information system. These value-added archives are provided to decision makers for reference to increase administration efficiency. We choose the U.S. National Archives & Records Administration (NARA) as the survey target for its outstanding performance in electronic records management and knowledge retrieval. The most important result of this survey is that we have fund out that the NARA regards the knowledge retrieval from archives as an essential research topic in the knowledge management under the guidance of the plan of “Electronic Records Archives”. The primary job is to construct the infrastructure for the permanent storage of the knowledge-based records, so that this knowledge can be retrieved in the future correctly and effectively in means of this well constructed system, when the functions of exploration and the fields of usage of knowledge are further developed. The main idea is to separate the electronic records from the changing information software and hardware. Moreover, information about how to retrieve and use the records are analyzed and preserved with the archives. That is, detail background information for record generation, transformation, storage stages are kept for future use. The system architecture is consisted of three parts: ingest, storage management and access. Each part is mapping to data, information, and knowledge. The system uses grid technology, and all communication messages are coded in standard tagging languages. Through iterative ingesting, accessing and transforming, data could be used continuously. Iterative process copes with changing technology and abides by the principle of long term record-storage. The National Archives Administration is newly setup for ROC government. Compared to NARA, we haven’t reached the same level in workforces, financial supports, regulations, and experience. However, we have chances to work out electronic operations to utilize the quantum leap without much historical burdens. This paper carries out the long-term and short-term plans for archives management. In the long run, the priority goes to infrastructure for knowledge-based permanent archives storage. In the short term, this paper outlines the guidelines for government knowledge management, including knowledge collection, knowledge classification, storage management, knowledge sharing, and feedback to which may be useful to all stakeholders.

本研究以第三代行動通訊（3G）技術標準之提出與應用，影響所及的相關產業活動的變化下，企業在經營策略發展上最佳的規劃方向為題。在無線通訊與網際網路持續交相演化發展，從前的窄頻已升級到寬頻，從前的有線已提升到無線、行動；顯然行動網際網路已取得未來發展的主流地位。由於寬頻行動網路的未來影響既深且廣，舉凡個人生活、企業經營、社會制度，及經濟活動都將出現解構與重組的變化模式，企業應如何掌握機先及變化的軌跡，調整企業的營運策略，將是企業成功的關鍵因素之一。 因此本研究從無線通產業發展的匯流趨勢出發;1)探討寬頻行動服務的技術與產業應用的發展架構;2)探討寬頻行動網路的生態演;3)整理有關的策略選項、解析產業結構的轉移，企業願景及核心競爭優勢的基礎。從而，運用解構與重組理論及動態的策略觀點，提出未來寬頻行動服務的策略發展規劃方向，以為企業策略管理研究之參考。 / Abstract This study is based on the application of the recent launched 3G technology standards to explore the impact on the related industrial activity and the strategy of optimizing the managerial benefits. Due to the recent fast development of the wireless communication and internet; the narrow band internet has been replaced by the wide band internet and the wire internet service has been replaced by the wireless and mobile internet service. The mobile internet will soon lead the industry in the near future. Since the broad band mobile internet is going to results in a huge impact on the personal lifestyle, industrial operation, social infrastructure, and even the economical activity. It becomes a key factor for an enterprise to face on the model and change of the upcoming disaggregation & aggregation and then adjust the current operational strategy to pursuit the sustain success in the future. Therefore, this thesis starts from the analysis of the future trend of mobile internet industrial development and then study on 1) the framework of broad band mobile service V.S. industrial application, 2) the Eco-revolution the broad band mobile internet, 3) the basis of strategic options, shifting of industrial infrastructure, industrial vision, and core competence advantage. Thus, this study utilizes the theory of the disaggregation & aggregation and the dynamic strategic point of view, to propose the strategic planning direction of future wide band mobile service, so as to be the research reference of business strategic management.