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DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for SuccessVicente Nieto, Jorge, Hoorn, Donja January 2023 (has links)
The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. Through empirical research, this study aims to contribute to the existing gap in the literature by analyzing the effect of usability factors on purchase intention and developing a practical usability framework that can guide designers and developers towards the successful implementation of usability factors that facilitates consumer decision-making and purchase intention. To address the research gap, a mixed-methods multiple case study approach was utilized, combining a heuristic evaluation, a survey of 186 participants, and usability testing with six participants augmented by eye-tracking software and semi-structured interviews. The research was conducted on two key OCRPs, building upon existing knowledge of website usability factors as well as empirical findings. The results indicate that navigability, content relevance, credibility, and simplicity are positively correlated with increased purchase intention in OCRPs. The study suggests that these four website usability factors should be prioritized when designing and developing these platforms. Based on these findings, a practical usability framework was created to provide designers and developers with actionable insights that can assist them in prioritizing and optimizing website usability to increase purchase intention. The framework lists practical guidelines per usability factor and demonstrates the factors’ interdependence. The framework is designed to further enable the growth of OCRPs by increasing purchase intention through website usability.
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The Women's Army Corps and Women Accepted for Volunteer Emergency Service: A Fashioning of American Womanhood and CitizenshipBilger, Kristie A. 11 December 2009 (has links)
No description available.
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Urban kids- Funktionskläder för tuffa miljöerGöth Nilsson, Annika January 2010 (has links)
SammanfattningUrban kids är ytterfunktionskläder för citybarn. Projektet har gått ut på att utveckla funktionskläderför höst och vintersäsong som står i kontrast till outdoor- och sportföretagens estetiska värde. Målgruppen är modeintresserade stadsföräldrar som inte drar sig för att betala det lilla extra för att få en produkt som går i linje med deras livsstil. Syftet med arbetet var att ta fram underlag för att visa att det går att göra tekniskt funktionella ytterfunktionskläder för barn som inte klär sig sportigt.Med hjälp av idégenereringar och en mood board, ett bildkollage för känslan som produkten ska utstråla, har ett koncept arbetats fram under stilnamnet “rockig lekfullhet”. Detta blir ett koncept som är en motsats till det sportiga uttrycket.Genom hela projektets gång har designprocessen varit en vägledning för att nå målet. Detta innebäratt arbetet började med en grundläggande research inom material, miljö och certifieringar, funktionskläders uppbyggnad, konkurrenter, säkerhet och riktlinjer för barnkläder samt användareoch målgrupp. Vidare fortsatte processen med idégenerering och skissning för att ta fram tre koncept som efter utvärdering mot en funktionsanalys skulle resultera i ett slutgiltigt koncept för vidareutveckling.Slutresultatet är en jacka och byxa i skalmodell, vilket gör att plaggen kan användas under en längre period under säsongen. De mest utsatta delarna är försedda med en grövre, mer slitstark textil. Kulörvalet på denna modell är svart. Detta på grund av att den inspirerats av en rockigare attityd, där svart ofta förekommer, men det är inte det enda argumentet. Svart är en mer neutral kulör då plaggen är anpassade för både pojkar och flickor. Det är även en praktisk kulör då smuts inte framträder lika tydligt som om plagget skulle vara i till exempel en ljusare kulör.En annan viktig aspekt som det fokuserats på under projektet är material som går i linje med ett hållbart tankesätt. Fokus har legat på att hitta ett funktionsmaterial som stödjer detta. I researchfasenframkom membranet Eco Storm från den japanska tillverkaren Teijin. Detta material är ett polyestermembran som levereras med en yttertextil av återvunnen polyester.Som slutsats till detta arbete har det framkommit att det går att göra funktionskläder med citykänsla.Detta är inget nytt, speciellt inte inom vuxensegmentet, men skillnaden är att man väljer bort de tekniska funktionsmaterialen för barnkläder. Med Urban kids är detta nu ett alternativ även för barn. / AbstractUrban kids- Functional apparel for rough environmentsUrban kids is functional apparel for city children. The aim for this project is to develop functional clothes for the autumn and the winter season which provides a contrast to the designs presented today by outdoor and sports companies. The target group is fashion oriented city parents that do not hesitate to pay a little extra for a product representing their life style. This project provides a foundation of information to support the idea that it is possible to design technically functional outer wear for children without the sporty look.By using brainstorming and a mood board, a picture collage which gives the essence of the product, the concept “rocky playfulness” was developed. This concept is a contrast to the sporty expression.Throughout the whole project the design process has been the guide to reach the goal. This means that the project started with a primary research on materials, sustainable issues and eco-certificate, competitors, safety and guidelines for children’s wear and requirements from the user and the target group. The process continued by brainstorming and sketching in order to present three concepts. By evaluation using a function analysis one final concept was chosen for further processing.The result is a jacket and a pair of trousers as shell garments in order to use it a longer period of time during the season. The parts of the clothes mostly exposed, are enhanced with stronger, more hardwearing fabric. The choice of colors is black. This is due to the inspiration by a rocky attitude where black is often seen, but it is however not the only reason. Black is a more genderneutral color suitable for both boys and girls. It is also a practical color considering that dirt doesn´t appear as clearly as if the garment had a brighter color.One other important aspect of this project is to use material coherent with recycling and a sustainableway of thinking, focusing on finding functional material which supports this. During the research the material Eco Storm, from the Japanese manufacturer Teijin, was found. It is a polyestermembrane with an outer fabric made of recycled polyester.The conclusion of this project is that it is possible to produce/design functional wear with an urban feeling. This is in itself nothing new, it has been used in adult clothing, but the difference is that the technical function materials are excluded in the children’s wear. With Urban kids this is now also an option for the children.
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Den globala second hand-exportens roll i avfallskolonialismen : en fallstudie av Kantamantomarknaden i Accra, Ghana / The role of global second hand exports in waste colonialism : a case study of the Kantamanto market in Accra, GhanaFalk, Tea, Jalkell, Marina January 2024 (has links)
Uppsatsen är baserad på en fältstudie genomförd på en av världens största second hand-marknader, Kantamantomarknaden i Accra, Ghana. Syftet med studien är att undersöka hur den globala exporten av second hand-kläder skapar konsekvenser för mottagande part, med avsikt att främja ett globalt perspektiv vid beslutsfattandet gällande producentansvar och hantering av textilavfall. Fältstudien utfördes under fyra veckor och resultatet bygger på intervjuer med personer som på olika sätt arbetar med de osäljbara kläderna som anländer till Kantamantomarknaden samt observationer av platser i Accra där de osäljbara kläderna återfinns. Genom att analysera empirin med hjälp av Actor Network Theory kunde de osäljbara kläderna på marknaden identifieras. Vidare kunde ett nätverk kartläggas för att synliggöra de relationer som skapats mellan olika aktörer i Accra till följd av second hand-exporten. Från nätverket urskiljdes tre olika teman av konsekvenser till följd av de identifierade relationerna. De teman som sågs kopplade till exporten var konsekvenser kopplade till infrastruktur, miljö- och sociala konsekvenser. Vidare analyserades dessa teman med postkolonial teori för att urskilja de postkoloniala strukturer som i resultatet visades återfinnas och upprätthållas genom den globala second hand-exporten. Genom uppsatsen tydliggörs komplexiteten i fenomenet, baserat på de koloniala strukturer som speglas i handeln och de tydligt negativa konsekvenserna som identifierades i Accra. Dessa kombineras med de positiva konsekvenser som involverar de personer som livnär sig eller gynnas av handeln, samt den rad identifierade initiativ som skedde i Accra för att på olika sätt skapa ett värde i de osäljbara kläderna. Vidare illustreras komplexiteten i det stora nätverk som vittnar om den stora mängd aktörer som påverkas av situationen, och alla relationer som skapas till följd av den globala second hand-exporten. Analysen av empirin motiverar användandet av begreppet avfallskolonialism i denna studie och belyser bristen på ett globalt inkluderande i cirkulära affärsplaner i Global North. / This paper is based on a field study which took place at one of the worlds largest second hand markets, The Kantamanto market in Accra, Ghana. The purpose of the study is to examine how the global export of second hand clothes contributes to consequences in the receiving countries, with the aim to encourage a global perspective within decision making concerning producer responsibility and management of textile waste. The field study was conducted over a period of four weeks and the result is based on empirical findings from interviews with persons who in different ways work with the unsellable clothes combined with observations of places in Accra where the unsellable clothes can be found. By analyzing the empirical findings with the help of Actor Network Theory, the unsellable clothes at the market could be identified. Furthermore, through the mapping of a network, the relationships created between different actors in Accra as a result of second hand exports was made visible. From the relationships within the network, three themes of consequences could be distinguished. The themes found were; consequences linked to infrastructure, environmental consequences and social consequences. These were then analyzed with the use of postcolonial theory to identify the postcolonial structures that were made visible through the findings and were shown to be perpetuated through the global second hand export. The study shows the complexity of the phenomenon by looking at the hidden colonial structures in the trade, which have caused negative effects in Accra. It compares these bad outcomes with the good ones, involving people who rely on the trade for their livelihoods or other benefits. Additionally, the study highlights various efforts in Accra aimed at giving value to unsellable clothing. Furthermore, the complexity of the extensive network is illustrated, which testifies to the large number of actors affected by the situation, and all the relationships that are created as a consequence of the unsellable clothes on the market. The analysis of the empirical findings justifies the use of the concept of waste colonialism in this study and highlights the lack of global inclusion in circular business plans in the Global North.
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Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in TshwaneNell, Corinne 05 August 2013 (has links)
This research study aims to obtain a holistic view of the area of store
atmospherics, which forms part of the retail industry. A consumer-centred
response approach was followed. Store atmospherics and its influence on
consumers’ buying behaviour has received very little attention in the literature to
date. Consumers’ views on in-store atmospheric elements and the influence of
these elements on their buying behaviour were obtained. The primary research
aim that was derived from the preliminary literature was therefore to explore the
influence of store atmospherics on consumers’ buying behaviour in apparel
retail stores in the Tshwane region. The type of research design used in this
study was exploratory, making use of a qualitative approach and a
communicative technique of interviews. The selected method was focus group
interviews and naïve sketches. The data gathered was analysed by means of
Tesch’s inductive descriptive coding technique, better known as thematic
analysis. It was found that atmospheric elements have the ability to influence
consumers in either a subconscious or a conscious way. This has a direct
influence on the amount of time that consumers will spend in-store and ultimately
influences their buying decisions and behaviour either positively or negatively.
This had a direct influence on the amount of time that consumers will spend instore
and ultimately influences their buying decisions and behaviours either
positively or negatively, meaning that the consumers’ will display either an
approach- or avoidance behaviour. / Business Management / M. Com. (Business Management)
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Shaping the Climate Action trajectory within the Fashion Industry : a case study of a Small Medium Sized EnterpriseKristjónsdóttir, Marta Karen January 2019 (has links)
The apparel and footwear industry’s contribution to global greenhouse gas (GHG) emissions is one of the fifth largest per industry, equal to that of livestock, after electricity and heat, oil and gas, agriculture, and transportation (Ellen MacArthur Foundation, 2017). For industry-wide emissions reduction, investing in renewable energy and energy efficiency programs across highest impacting life cycle phases offer the most effective solution. However, identifying the highest impacting life cycles phases shows varied results depending on the particular type of business model under examination. This paper responds to the lack of existing data and empirical research on how to accurately measure, report and reduce carbon emissions across the highly complex and globally interconnected apparel value chain. This is done through a single case study investigation of an Icelandic fashion brand. A hybrid approach of a standard Life Cycle Assessment (LCA) and the Sustainable Global Value Chain (SGVC) functions to produce a Hotspot Identification Tool (HIT) to establish a holistic portrayal of business operations in relation to emission impacts and level of controllability across Scopes. The conceptual analysis and qualitative results identify the most relevant emission hotspots to lie within the company’s privately owned manufacturing facilities, as well as the procurement phase, due to its direct connection with and influence on material production, user phase, and end-of-life. The main obstacle in this pursuit is identified as restriction of resources in terms of time, capital and expertise. It is suggested that this be overcome by joining a Multi-Stakeholder Initiative where resources and expertise is pooled in a pre-competitive manner to reach common objectives. The investigation further suggests a need for global fashion brands to leverage their influential position on down- and upstream activities across the value chain, i.e. with their supply chain partners and consumers. I argue that fashion brands play an integral role in supporting local efforts to build a decarbonisation pathway towards climate neutral economies on a global scale.
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Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in TshwaneNell, Corinne 02 1900 (has links)
This research study aims to obtain a holistic view of the area of store
atmospherics, which forms part of the retail industry. A consumer-centred
response approach was followed. Store atmospherics and its influence on
consumers’ buying behaviour has received very little attention in the literature to
date. Consumers’ views on in-store atmospheric elements and the influence of
these elements on their buying behaviour were obtained. The primary research
aim that was derived from the preliminary literature was therefore to explore the
influence of store atmospherics on consumers’ buying behaviour in apparel
retail stores in the Tshwane region. The type of research design used in this
study was exploratory, making use of a qualitative approach and a
communicative technique of interviews. The selected method was focus group
interviews and naïve sketches. The data gathered was analysed by means of
Tesch’s inductive descriptive coding technique, better known as thematic
analysis. It was found that atmospheric elements have the ability to influence
consumers in either a subconscious or a conscious way. This has a direct
influence on the amount of time that consumers will spend in-store and ultimately
influences their buying decisions and behaviour either positively or negatively.
This had a direct influence on the amount of time that consumers will spend instore
and ultimately influences their buying decisions and behaviours either
positively or negatively, meaning that the consumers’ will display either an
approach- or avoidance behaviour. / Business Management / M. Com. (Business Management)
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Relationship Between Investments in Self and Post-Graduation Career Satisfaction Among Apparel and Textiles MajorsMitova, Mariana A. 18 April 2017 (has links)
No description available.
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Supply Chain Event Management – Bedarf, Systemarchitektur und Nutzen aus Perspektive fokaler Unternehmen der ModeindustrieTröger, Ralph 10 November 2014 (has links) (PDF)
Supply Chain Event Management (SCEM) bezeichnet eine Teildisziplin des Supply Chain Management und ist für Unternehmen ein Ansatzpunkt, durch frühzeitige Reaktion auf kritische Ausnahmeereignisse in der Wertschöpfungskette Logistikleistung und -kosten zu optimieren.
Durch Rahmenbedingungen wie bspw. globale Logistikstrukturen, eine hohe Artikelvielfalt und volatile Geschäftsbeziehungen zählt die Modeindustrie zu den Branchen, die für kritische Störereignisse besonders anfällig ist. In diesem Sinne untersucht die vorliegende Dissertation nach einer Beleuchtung der wesentlichen Grundlagen zunächst, inwiefern es in der Modeindustrie tatsächlich einen Bedarf an SCEM-Systemen gibt.
Anknüpfend daran zeigt sie nach einer Darstellung bisheriger SCEM-Architekturkonzepte Gestaltungsmöglichkeiten für eine Systemarchitektur auf, die auf den Designprinzipien der Serviceorientierung beruht. In diesem Rahmen erfolgt u. a. auch die Identifikation SCEM-relevanter Business Services. Die Vorzüge einer serviceorientierten Gestaltung werden detailliert anhand der EPCIS (EPC Information Services)-Spezifikation illustriert.
Abgerundet wird die Arbeit durch eine Betrachtung der Nutzenpotenziale von SCEM-Systemen. Nach einer Darstellung von Ansätzen, welche zur Nutzenbestimmung infrage kommen, wird der Nutzen anhand eines Praxisbeispiels aufgezeigt und fließt zusammen mit den Ergebnissen einer Literaturrecherche in eine Konsolidierung von SCEM-Nutzeffekten. Hierbei wird auch beleuchtet, welche zusätzlichen Vorteile sich für Unternehmen durch eine serviceorientierte Architekturgestaltung bieten.
In der Schlussbetrachtung werden die wesentlichen Erkenntnisse der Arbeit zusammengefasst und in einem Ausblick sowohl beleuchtet, welche Relevanz die Ergebnisse der Arbeit für die Bewältigung künftiger Herausforderungen innehaben als auch welche Anknüpfungspunkte sich für anschließende Forschungsarbeiten ergeben.
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Supply Chain Event Management – Bedarf, Systemarchitektur und Nutzen aus Perspektive fokaler Unternehmen der ModeindustrieTröger, Ralph 17 October 2014 (has links)
Supply Chain Event Management (SCEM) bezeichnet eine Teildisziplin des Supply Chain Management und ist für Unternehmen ein Ansatzpunkt, durch frühzeitige Reaktion auf kritische Ausnahmeereignisse in der Wertschöpfungskette Logistikleistung und -kosten zu optimieren.
Durch Rahmenbedingungen wie bspw. globale Logistikstrukturen, eine hohe Artikelvielfalt und volatile Geschäftsbeziehungen zählt die Modeindustrie zu den Branchen, die für kritische Störereignisse besonders anfällig ist. In diesem Sinne untersucht die vorliegende Dissertation nach einer Beleuchtung der wesentlichen Grundlagen zunächst, inwiefern es in der Modeindustrie tatsächlich einen Bedarf an SCEM-Systemen gibt.
Anknüpfend daran zeigt sie nach einer Darstellung bisheriger SCEM-Architekturkonzepte Gestaltungsmöglichkeiten für eine Systemarchitektur auf, die auf den Designprinzipien der Serviceorientierung beruht. In diesem Rahmen erfolgt u. a. auch die Identifikation SCEM-relevanter Business Services. Die Vorzüge einer serviceorientierten Gestaltung werden detailliert anhand der EPCIS (EPC Information Services)-Spezifikation illustriert.
Abgerundet wird die Arbeit durch eine Betrachtung der Nutzenpotenziale von SCEM-Systemen. Nach einer Darstellung von Ansätzen, welche zur Nutzenbestimmung infrage kommen, wird der Nutzen anhand eines Praxisbeispiels aufgezeigt und fließt zusammen mit den Ergebnissen einer Literaturrecherche in eine Konsolidierung von SCEM-Nutzeffekten. Hierbei wird auch beleuchtet, welche zusätzlichen Vorteile sich für Unternehmen durch eine serviceorientierte Architekturgestaltung bieten.
In der Schlussbetrachtung werden die wesentlichen Erkenntnisse der Arbeit zusammengefasst und in einem Ausblick sowohl beleuchtet, welche Relevanz die Ergebnisse der Arbeit für die Bewältigung künftiger Herausforderungen innehaben als auch welche Anknüpfungspunkte sich für anschließende Forschungsarbeiten ergeben.
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