金融風暴喚起各界改革財務報表未能反映實際虧損的缺失，因此，新版國際財務報導準則第9號及第17號公報應運而生，未來正式接軌後，對於壽險業的財報將產生重大衝擊，更突顯其資產負債管理之重要性，故本研究係採用主成分分析建構極端利率情境，並考量折現率需反映現時狀況下，於資產面分別以攤銷後成本或公允價值衡量、負債面採公允價值評價，欲探討資產負債配置及攤銷後成本比重不同時，利率變動對於壽險公司股東權益波動度之影響，以供壽險業參考。 研究結果發現攤銷後成本比重能夠有效控制股東權益波動度。再者，壽險公司應審慎評估海外投資比例，並配合其壽險商品外幣保單之銷售策略加以布局，同時謹慎考量會計決策，適當選擇攤銷後成本權重，方能有效控制資產負債表之波動。 / The financial crisis has caused wide public concern since it is failed to reflect the actual losses in financial statements. As a result, International Accounting Standards Board (IASB) issued new International Financial Reporting Standards, IFRS 9 and IFRS 17. The surplus of life insurers may fluctuate sharply if assets and liabilities don’t match appropriately under these new IFRS Standards. We follow the international regulation standard by using principal component analysis to generate extreme interest rate shock scenarios. This study examines the volatility of surplus under extreme interest rate shock scenarios for different combinations of liabilities, fair-valued assets, and amortized cost assets. In particular, the assets are measured at amortized cost or fair value, and all liabilities were acquired at fair value approach. In the numerical analysis, we showed that it is one of the most effective methods to control the surplus volatility by adjusting the percentage of amortized cost assets. Furthermore, life insurer should adjust the percentage of foreign investments and insurance policies carefully in order to reduce the fluctuation in shareholders’ equity.

隨著半導體製程技術的快速演進，以及電子產品往系統單晶片（SoC）趨勢發展，晶片設計生產力與製程技術間的落差日益擴大。設計重複使用（design reuse）逐漸成為縮短兩者差距之重要方法；若能靈活應用公司內部的設計重複使用或大量引用外來矽智財（SIP）完成晶片設計，將有效加速產品設計時程、縮短上市時間、節省設計成本並降低風險。 然而受限於資源、研發能力及SoC設計流程整合之複雜性，各公司無法自行開發所有需要的SIP，使得採用外部SIP並將其整合至設計專案中成為必要手段，並導致近幾年商品化SIP的交易市場開始蓬勃發展；但其中所牽涉之商業模式、授權方式與相關技術標準等議題卻相當複雜。 SIP交易之一大障礙來自於缺乏交易過程中所有必須的基礎建設與相關服務。為解決此問題，目前已出現一些中介機構，提供SIP供應商、SoC設計者必要的法律契約、IP保護、交易媒合及結清等服務，使其在交易流通與應用上能更加便利。我國亦於2003年開始推動國家矽導計畫，希望透過其IP Mall子計畫，建立完善的SIP匯集交易與推廣服務機制。 本研究從交易成本和統治結構觀點分析SIP的交易市場發展與衍生問題，並由交易流程中找出典型的商業模式與授權實務，繼而深入探討推廣SIP重複使用與促進交易流通之中介機構，為因應交易常見的問題與挑戰，在規劃交易運作制度、法律與整體交易體系之實際做法；就其擔任提供SIP交易相關活動支援的角色，提出實務上的制度規劃建議。 研究對象為台灣國家矽導計畫中所建立的IP Mall，分別是由創意電子和智原科技兩家公司擔負基礎建設工作，並選擇國外VCX及SIPAC兩家機構做為對照。透過次級文獻蒐集、專家訪談等方法得到主要發現如下： 1.極高的交易成本導致SIP交易困難。 2.SIP交易需配合以三邊統治為基礎之中介機構方能有效執行。 3.藉由建立SIP交易的機制及標準，將可大幅降低「交易成本以及資訊不對稱」所造成雙方損失。 4.兩家IP Mall在功能服務說明、SIP匯集、品質驗證、履約保證與風險管理之制度規劃有待加強。 5.台灣IP Mall的執行做法可朝Turnkey導向之營運模式發展。 6.台灣IP Mall的規劃及運作缺乏整體規劃、使用誘因和成效評估。 關鍵字：交易成本、統治結構、設計重複使用、矽智財、系統單晶片、矽導計畫、智財匯集服務（矽智財匯集平台／矽智財交易中心） / The rapid advance of semiconductor fabrication technologies and the trend towards system-on-chip (SoC) based electronic devices development has caused the worsening gap between silicon capacity and design productivity. “Design reuse” becomes a key strategy for SoC design gap improvement. Combining a selection of reusable silicon IP (SIP) and new designs significantly shortens the time required to create complex SoC products and reduces costs & risks. However, due to constrained resources, the lack of experience with technologies and the complexity in SoC design flow integration, companies do need to source SIPs from outside suppliers instead of developing all kinds of functionalities internally. In recent years there has been a rapid development in the commercial SIP market. Nevertheless, the issues involved in the business model, licensing practices, and related technical standards are also quite complicated. A key barrier to trading SIP may be the lack of all necessary infrastructure and related services within the transaction flow. To overcome this, there are emerging intermediary organizations to facilitate SIP transactions and applications by providing necessary legal contracting, IP protection, trading matching, settlement and service for SIP providers and SoC Integrators. Taiwan also launched National Si-Soft Project from 2003 with an attempt to establish an appropriate SIP trading, promotion and service mechanism under its IP Mall sub-project. From the view of transaction costs and governance structure, this study analyzes the development and derivative problems of SIP trading market and generalizes common business models and licensing practices during the SIP transaction process. Moreover, according to the general problems and challenges from SIP trading, the study thoroughly discusses practices of intermediaries in the planning of transaction operating mechanism, legal matters and overall trading environment. Finally, this study offers some suggestions in practical system planning based on the role of providing SIP trading support. The study takes Taiwan’s IP Malls as subjects, which were implemented by Global Unichip Corporation and Faraday Corporation respectively. We also choose overseas organizations like VCX from Scotland and SIPAC from Korea as a comparison. Based on the literature review and individual interview, we found the following facts: 1.Huge transaction costs result in SIP trading difficulties. 2.Intermediary organizations based on trilateral governance are essential to implementing SIP trading effectively. 3.Through the establishment of SIP trading systems and standards, the loss of both Buyers and Sellers results from transaction costs and information asymmetric can be reduced significantly. 4.Both Taiwan’s IP Malls need to enhance their system planning in the service & function introduction, SIP collection, SIP quality assurance, verification, guaranty of contract and risk management. 5.Taiwan’s IP Malls could take the turnkey-oriented business model based on their original design. 6.The planning and operation of Taiwan’s IP Malls lacks a holistic view, attractions for usage and performance evaluations. Key words: transaction cost, governance structure, design reuse, SIP (Silicon Intellectual Property), SoC (System-on-Chip), Si-Soft project, IP Mall

我國公債期貨市場發展至今，市場流動性未能有效提振，本文將針對此問題嘗試從市場結構、實務狀況、相關學理等各方面，探討諸多可能的影響因素，並加以分析研究，找出問題的癥結以提供解決之道。此外，本文亦從問券調查的結果中，歸納出市場參予者對現行公債期貨的看法，希冀能作為台灣期貨交易所未來商品規劃之參考。 / Since the Taiwan government bond futures trade, the market is lack of liquidity during the year. For the problem, this paper considers the layers of market structure, trading convention and relative theories, try to analysis the causes of less liquidity and resolve the liquidity problem. On the other hand, by making the survey this paper sums up the opinions from the participants of the bond futures market. This paper, which could help the Taiwan Futures Exchange in designing other interest rate derivatives, will wish to give some useful reference.

本論文旨在提供台灣廠商在統合專利制度下之歐洲專利策略建議。本論文首先介紹以歐洲專利公約為主之現行歐洲專利制度，其次再介紹統合專利制度與統一專利法院制度。接著再以現階段我國廠商於歐洲專利申請狀況切入，分析現階段我國廠商於歐洲專利之布局狀況，再針對未來即將施行之統合專利制度，對台灣廠商之申請人及專利權人提出策略建議。 歐洲專利公約自1977年生效後，申請人向歐洲專利局遞交歐洲專利申請後，經過指定國程序，即可在歐洲專利公約之會員國間取得專利保護。某些會員國亦會要求遞交翻譯文件及繳納相關規費。然而，相比於美國、日本及中國，現行的歐洲專利制度是分離破碎的，進而導致申請人須負擔高額的申請費用與訴訟成本，同時亦有許多法律不確定性。在2013年2月，歐盟終於完成協商，正式簽訂確立歐洲統合專利與統一專利法院之條約。統一專利法院將在所有參與之會員國間擁有專屬管轄權。統合專利制度之下，申請人獲得歐洲專利之費用下降、申請程序更為簡化，且提供更有利於申請人之申請方式。如此，統合專利制度預期將提升申請專利之效益與吸引更多的申請者。統一專利法院制度之專屬管轄權，將提升專利有效性與訴訟之法律安定性，且訴訟相關費用之減免，亦有利於專利權人。 統合專利制度的所有準備工作雖已於2015年陸續完成，但仍需要德國、英國及另外任一個歐盟成員國批准歐洲統一專利條約方可生效，預計最快可在2017年達成。統一專利法院亦於2016年3月完成裁判費用之規定，並陸續完成各級法院之選址與訴訟案件性質之分類。專利權人與專利申請人應要謹慎思考在新制度下可能帶來之各種挑戰，特別是台灣廠商需要評估在新制度下之專利策略。因此，本文將針對新制度介紹，希冀能提供欲前往申請的台灣廠商專利佈局之策略建議。 / First of all, this Article overviews current European patent system in particular with the system under European Patent Convention. This Article also summarizes the features of new system and considers the practical steps which should be taking now in preparation for the start of new regime. European Patent Convention has entered into force since 1977. Under European Patent Convention, applicant can deliver their application to EPO and once the mention of the grant is published, the patent has to be validated in each of the designated states to keep its protective effect. In a number of member states, the patent proprietors may have to file a translation of the specification and pay fees. However, the current European patent system has been the fragmentation compared to the United States, Japan and China. This has caused to a high cost of application and lawsuit and also a high level of uncertainty. In February 2013, the European Union formally signed an agreement established a single European patent and the Unified Patent Court. The court will have exclusive jurisdiction for all participating Member States. Through European unitary patent system and Unified Patent Court, this new system reduces the costs of obtaining a patent, simplifies procedures, and regulates the language issue in a user-friendlier manner than before. Therefore, unitary patent system are expected to enhance the efficiency and attractiveness. All preparation of unitary patent system is accomplished before 2015, but still need the Germany, the Untied Kingdom and two other European member states to ratify the agreement. The beginning of 2017 is now said to be the earliest that can be achieved. Owing to the new patent system, patent proprietors and applicants, especially Taiwanese enterprises should be contemplating their patent strategy for meeting the challenge created by this new patent right. Thus, the Article presents patent strategy for Taiwanese enterprises under new patent system in Europe.

本文以符合時代潮流之免稅額制度為主，重新探討改革單一稅率所得稅制至兩課稅級距稅制後，整體社會福利與所得分配情形之變化，並將所得結果與負所得稅制下之結論作一比較，最後，再將稅制改革下社會福利變動數額與稅制改革造成租稅管理成本增加之數額兩相比較，作為政府選擇稅制時之參考。 本文主要擴展Kemper(1992)建立的具免稅額單一稅率模型，建構本研究具免稅額的兩課稅級距理論模型，並針對各種租稅改革方案詳加分類，以釐清各方案對個人效用與勞動供給產生之影響；模擬分析方法係採用Yitzhaki(1982)提出之”Tax Programming Model”（租稅程式設計模型），假設社會有100人，工資率分配型態以平均數=-1；變異數=0.39的Lognormal Distribution近似之，再配合不同社會風險趨避係數、人民勞動替代彈性及政府所需稅收等模型參數設定，求出精密度為百分之一的最適解。 藉由模擬分析結果，本研究得到以下結論： 一、 單一稅率改制為兩課稅級距稅制確有提升整體社會福利與改善所得分配公平的效果，而當社會重視效用分配公平的程度愈強烈，兩課稅級距稅制較單一稅率為優的特性愈明顯。 二、 單一稅率改制為兩課稅級距稅制之改革方案共有六種，每種方案對個人效用及勞動供給造成之影響各不相同，而最適改革方案之選擇，決定於人民勞動替代彈性的大小、社會重視效用分配公平的程度與政府所需稅收的多寡。不過，當社會較重視效用分配公平、人民勞動替代彈性愈小與政府所需稅收增加時，型一改革方案成為最適改革方案的可能性愈大。 三、 本研究提及六種租稅改革方案中以型一方案為最佳，這是因為勞動替代彈性愈小，邊際稅率上升帶來的效率損失也愈小，使得稅制雖具有邊際稅率遞增之特性，其效率損失亦不如邊際稅率遞增改善所得重分配的優點來得大；再者，由第三章比較靜態的分析可知免稅額下降有刺激勞動供給增加的效果，可以抵消一部份稅率上升帶來的效率損失，故型一改革方案（降低免稅額、第一級距邊際稅率及增加第二級距邊際稅率）在同時考量效率與公平之後，仍能被選為最佳稅制改革方案。 四、 兩課稅級距稅制之最適稅率結構，不限於邊際稅率遞增或遞減之型態，但仍必須具有平均稅率累進之特性。 五、 人民勞動替代彈性改變對最適兩課稅級距稅制之影響，是當勞動彈性愈大時，無論第一或第二級距邊際稅率均應下降，且免稅額亦減少；若由人民稅負變化而言，此時決定之稅制使中、低所得者之稅負較重，高所得者的稅負減輕。 六、 社會重視效用分配公平程度改變對最適兩課稅級距稅制之影響，是當社會重視效用分配公平的程度愈強時，免稅額下降、第一級邊際稅率愈輕而第二級邊際稅率會愈重，且兩邊際稅率間之差距隨社會重視效用分配公平程度提高而加大；若由人民稅負變化而言，此時決定之稅制使中、低所得者稅負減輕，高所得者稅負加重。 七、 政府所需稅收改變對最適兩課稅級距稅制之影響，是當所需稅收愈多時，免稅額就愈低，至於邊際稅率結構之變化，則無明顯特徵；若由人民稅負變化而言，此時決定之稅制會使全體人民稅負均加重。

我國公權力對消費定型化契約條款之行政管制，有愈趨嚴密之勢，觀諸國內目前的研究文獻，卻多為個別消費定型化契約類型的研究，針對其整體性的研究文獻卻相當稀少。本篇論文嘗試以較宏觀之角度，從定型化契約條款規制緣由之發展、德國相關契約管制理論之討論，以及契約之法律經濟分析等面向，以現行消費者保護法的規範架構為基礎，以演繹具體之消費定型化契約條款內容控制標準。嗣以此等內容控制標準檢視我國目前有關消費定型化契約條款的行政規制模式，尤其針對定型化契約應記載及不得記載事項的性質，及其相關內容加以分析討論。除此之外，由於我國目前中央主管機關所公告之各類定型化契約應記載及不得記載事項甚多，本文亦嘗試著將這些應記載及不得記載事項予以類型化，並逐一地提出比較評析。 第壹章「緒論」：各國對消費定型化契約條款多有採取立法、行政及司法等相關規制措施加以導正，我國法制（即立法及司法規則）因此亦深受影響，尤其是繼受德國法。惟我國有關消費定型化契約條款行政規制法制的發展則與德國法制完全脫勾，目前係廣泛透過行政立法之方式，發展頗具臺灣特色的管制模式。針對此種運用公權力以積極介入私人間法律關係的發展，從憲法及行政法角度而言，是否違反法治國原則？從民法的契約自由及契約正義而言，是否妥適？公私法彼此間的競合交錯是否造成過度管制的情形？期藉由初步討論能拋磚引玉。 第貳章「消費定型化契約條款管制之發展」：從定型化契約條款規制緣由之發展、德國相關契約管制理論之討論，以及契約之法律經濟分析等面向，探討消費定型化契約條款管為何要加以管制，以及管制所須注意的面向。 第參章「消費定型化契約條款行政規制之發展」：由於立法、司法規制的功能不足，國家遂被進一步地授權以行政手段介入管制。國家藉由行政規制填充、創造私法自治的外圍框架，理論上並非完全無著力空間，也因此造就我國消費定型化契約條款行政規制的發展。而根據我國目前實務，立法者為避免人民權利保障的疏漏，多有授權行政機關針對消費定型化契約條款進行管制的情形，因此傳統論者基於國家應保持中立或公權力不能妨害契約自由等觀點反對行政規制的立場，似未能切中問題重點，本文以為應就「何時適宜動用行政介入手段」、「動用何種行政手段」、「法治國」、「效用」等面向深入討論，並注意所採用的手段是否逸脫消費定型化契約條款的管制緣由。 第肆章「消費定型化契約條款行政規制之種類」：從行政指導、法規命令及行政處分等行政作用面向分述消費定型化契約條款行政規制之種類。 第伍章「違反行政規制之法律效果」：從行政罰及消費者保護官的不作為訴訟分述違反行政規制的法律效果。 第陸章「各類型行政規制之檢討」：針對前兩章消費定型化契約條款行政規制之種類及違反行政規制之法律效果進行檢討，該章是本篇論文的重心。 第柒章「法制上之建議-代結論」：延續第陸章的檢討，對我國現行消費定型化契約條款行政規制法制提出建言。 / With the ongoing changes of official role in the arbitration between the civil contracts, the debate of whether it should be stepping into or reducing is still up in the air. Although both sides have based on profound theories, the administrative authority of ROC still has tighter and tighter control on consumption of standard contract terms. In light of domestic study on such subject, more paper emphasize on individual type of study instead of the comprehensive one. Therefore this paper claims that the administrative authority should aggressively play a role to create the sound framework to provide necessary substances and service to assure the function of the market mechanism. However, its intervention of the contract content freedom should be taken by more conservative approach. Under this circumstance, this study is trying to illustrate the origin and the development of moderation on standard contract terms, also with the related discussion over contract moderation in German, and the analysis in law and economics over civil contracts. Moreover this study elaborates the concrete consumption of standard contract terms under the consumers’ protection regulation architecture. Hopefully we can reexamine the current administrative control over the consumption of standard contract terms, especially for those the standard contract terms should be posted and those should not. We can evaluate the pros and cons about that later. Besides, due to lots of regulation over those should be or not to provisions, this study is also trying to classify all to make comparison and analysis one by one for your own view.

聚醯亞胺薄膜用於軟性電路板市場從2006年起，由於競爭者眾多，整個產業環境變得十分嚴苛，事業屬性從獨佔性變成競爭十分激烈的寡佔性市場。此篇論文通過產業的總體環境分析及產業分析來對軟板市場進行區隔，並針對不同目標市場擬定行銷策略，將產品重新定位來滿足不同目標市場的需求，以期達到杜邦公司聚醯亞胺薄膜產品在軟性電路板市場的永續成長。 從含有產品價格因素在內的問卷調查中找到產業鏈中最有議價能力廠商的最重要需求及預估用量，進而做為公司開發下一世代聚醯亞胺薄膜產品的依據。 / Start from 2006, Polyimide films industry has become very competitive in flexible printed circuits applications. The polyimide film industry has transformed from monopoly to oligopoly, major players in flexible printed circuits market are DuPont, Kaneka, SKC-Kolon and Taimide companies. After analyzing the political, economics, social, technical and industrial trends, The FPC industry has been re-segmented into two segments – Basic market and Niche market. With different strategies been developed for different markets, we re-position our different type of Kapton® polyimide films for different markets and developed an executable marketing plan which will be test in selected customers. Through price included questionarries, we also found the key industrial decision makers’ unmet needs, price expectation and potential volume. Base on the findings, we are able to develop the next generation polyimide films to satisfy customers.

宏碁在 2005 到2010 創造了爆發性營業額成長，這個高度成長已超過一般公司的表現；也引起 Dell 和 HP 研究 Acer 的威脅分析。每個公司都有它們的核心競爭能耐，去贏得在PC業界傑出表現的方程式。此論文動機是去發覺出真正Acer內部贏的方程式，看看這個公司在過去五年來；如何得到手提電腦中最高成長的市佔率。 有三個研究目的，此論文將研究: (1) 是什麼全球策略帶領新產品開發能力與技術創新? (2) 有什麼主要的新產品開發流程與系統，導致最低開發成本及最快的開發時程? (3) 客戶的評論與回饋如何影響產品計畫與管理方式。總之，本研究將找出Acer核心競爭力，在2005 到2010快速成長的五年。 此研究架構包含三的項目: (1) 全球策略: 全球，事業，和產品層次。(2) NPD 新產品開發流程的組織、流程、與系統。(3) 技術創新和其管理能力。我們用Acer這個擁有16%全球PC市佔公司來探究與其質量研究 。首要資料得到、收集、消化 ，都是從各個相關部門來增加資料正確性；如業務、行銷、產品管理、研發、與品質服務。但有些資料及表格式內容則由許多資深內部同仁的問卷調查和他們各別的想法。同時，研討最高階管理者，為何深刻影響全球資源整頓與分配? 看到內部NPD組織與不斷研發改善流程結合?最後，也看出什麼專案應包含那種NPD 系統的優化? 這本論文共發現了十個研究發現如下: （１）Acer的全球事業開發策略目標已經清楚定義事業團隊與NPD 新產品研發團隊相關工作職責（２）Acer 的全球外包策略也幫助公司的營運效率，也加強產品設計品質；藉由結合外部優勢資源與其管理能力。(3) Acer 管理層不斷推動的成本領導策略，來保持全球產品競爭力。(4) 四次在 2006-2009 M&A 事件，產生快速市佔提昇，但也付出相當整合資源投入。(5) 專案矩陣組織是最通用的，也讓最高管理者，快速安排適當開發資源，來控制時間、成本、和規格。(6) 在NPD開發中，簡化系統模組共同設計，來節省開發成本，也能創造市場中更有彈性產品。(7) 一個簡化的公司，藉由不斷流程精化與專案效能管理來達到最佳NPD境地。(8) 在不同的管理和功能團隊，都有導入NPD跨平台快速新技術能力。(9) 整合全球法務系統與資源，加強法務專利管理能力，並高度結合研發團隊與NPD 設計工程。(10) 聽取客戶端價值聲音，以改善產品規劃和品質，提昇其競爭力。 最後，有些實際有效建議，將會給在PC產業界事業和產品管理團隊思考策略管理計劃；並如果最佳化內部NPD系統去調整其各個不同層級研發流程、專案與組織的管理能耐和技術創新。這些建議將促使公司具有高度國際PC競爭力。 關鍵字: 宏碁 戴爾 惠普 新產品開發 核心競爭力 全球策略 技術創新 成本領導 研發 企業倂購 專案矩陣組織 出貨單元 / Acer has made rampaging business growth during 2005 – 2010. The outstanding and surpassing performance was an unusual case that induced Dell and HP to conduct Acer analysis projects how to react to the Acer’s threatens. Each company would have its core competence or competitive capability to make it a winning formula to attain breakthroughs in the PC industry. The motivation of this study is to figure out what real winning formula inside to keep Acer obtaining the highest market share and growth in laptop sales for the continuous five years till 2010 Q3. Three objectives will be studied in this thesis: (1) what are the global strategies that lead to new product development capability and technology innovation? (2) What are the key process and systems of new product development (NPD) that result in the lowest development cost and fastest development lead time? (3) How do customers’ comments and feedbacks impact product planning and management? In summary, this study is to explore Acer’s core competence that results in business rampaging growth during the years 2005 to 2010. Research framework of this study consists of three constructs: (1) Global strategies: global, business and product level, (2) NPD organizations, processes and systems, (3) Technology innovation and management capabilities. As an exploratory study, qualitative research is adopted to conduct case study on the firm – Acer, which has attained 16% global PC market share in 2010. For data collection and digestion, primary data were obtained through multiple sources of evidence and findings in order to increase its validity. Some data came from internal business and product development documents especially on sales, marketing, product management, R&D and quality service. There are other data sources such as articles’ tabular content, case study database, and senior colleagues’ notes and opinions to the above-mentioned questions. Why do top-management strategies of a corporate deeply influence allocation and integration of global resources? What does internal NPD organizational adaption should be engaged with continuous improving design process? Which projects could attain optimization of the NPD systems will be analyzed as well. Findings of this study are as below: 1. Acer business goal develops varies of global strategies that clearly define task ownerships between business teams and NPD teams. 2. Acer’s global outsourcing strategy may assist with company’s operational efficiency and enhance product design quality by leveraging talented resources with their capable management skill. 3. Acer cost leadership strategy driven by top management stays the sustainability of global competitiveness. 4. The four times M&A events increased market share significantly but took heavy resources to the companies being acquired during the years of 2006-2009. 5. Project matrix organization is most common one that allows top management to allocate capable development resources to control projects in schedule, cost, and specification. 6. Simplification with modularity of system design during NPD is to save development cost and create flexibility of product SKU to the market. 7. A learning company like Acer may improve internal NPD design defects by continuously taking process refinement and project management to achieve the best NPD practice. 8. A fast adaptability of new technology design in platform during NPD for different managerial and function teams to perform technology innovation. 9. To leverage global legal experienced resource and system to enhance legal management capability to closely engaged with R&D during NPD design works. 10. Listen to the value voices of customers for product planning and quality improvement may play a key refinement process to sustain product in competitiveness. At the end, practical suggestions will be given for companies in PC industry on business and product strategies management plan and how to optimize internal NPD system to refine process, project and organization by different level of management capabilities and technology innovation. That could render a company highly competitive in a global PC market place. Keywords: Acer, Dell, HP, NPD, core competence, global strategies, technology innovation, cost leadership, R&D, M&A, project matrix organization, SKU

本研究旨在探討研發取得策略，情境因子，研發人力資本，與公司績效之間的關聯性。藉由理論模型的推導與實務訪談研發中心主管來發展假說，進而以混合資料模型(pooled data models)與橫斷面資料模型來進行實證分析。主要結果為：當公司的研發多樣化程度較高，專利權數目較少，公司較可能採取內外部研發並進策略(R&D hybrid strategy)，而非完全內部研發策略(make strategy)。最重要地，過度/低度的外部研發取得(under-/over-external R&D sourcing)對於公司績效有負/正向影響。相較於會計績效，此效果對市場績效的影響尤其顯著。同時，研發取得策略對於公司績效的影響，取決於公司的研發人力資本。相較於採取完全內部研發策略的公司，為了吸收外來的異質技術，採取內外部研發並進策略的公司較可能聘任不同研發種類的研發人員；而如此的研發取得策略與研發人力資本契合將進而改善會計與市場績效。本研究的發現與交易成本理論與supermodular理論一致。如同預期，相較於橫斷面資料模型，本研究的實證分析在混合資料模型較為顯著。 / The association between performance and R&D sourcing strategy in relation to contextual variables and R&D human capital is determined by the analytical model coupled with field interviews with directors or managers in R&D centers. Capitalizing on a unique database of the 2001-2003 Taiwan Industry R&D Investment Survey containing more detailed information available on the R&D activities to verify this association, the researcher tests the empirical results by cross-sectional and pooled data models. The findings are that an innovating firm will prefer to implement the R&D hybrid strategy when the higher degrees of R&D diversity and fewer counts of patents are exhibited. Perhaps most importantly, this study shows compelling evidence that over-/under-external R&D sourcing affects negatively/positively a firm’s performance. This effect is more significant in the market-based performance (Tobin’s q and average two-year Tobin’s q) than accounting-based performance (ROS and ROA). Moreover, the associations between R&D sourcing strategy and a firm’s performance are contingent on the use of R&D human capital. Innovative firms with the R&D hybrid/make strategy are more/less prone to employee diverse types of R&D experts to absorb the coming external knowledge, and such alignment between R&D sourcing strategy and R&D human capital thus improves both accounting- and market-based performance. The results are consistent with both transaction cost paradigms that discriminating alignment of transactions with strategy leads to more efficient outcomes, and the supermodularity model that a firm’s performance is a function of coherent alignment between strategy and structural elements of an organization. As predicted, these effects are noticeable and more pronounced in the pooled data model than in the cross-sectional design.

人類慾望無窮而資源有限，所以如何將資源做最有效的使用一直是經濟學所追求的課題。有關效率的規範分析中，巴瑞圖最適（Pareto optimality）為接受度最高的準則。基於巴瑞圖效率的觀點，不論是營利組織或非營利組織其經營之基本理念皆是希望以最少的投入獲得最大的產出，因此衡量投入與產出間之相對表現即為效率的評估。非營利組織及公共部門因為有許多產出、投入不易量化，故其效率不易評定。此一情況一直到DEA（Data Envelopment Analysis；資料包絡分析法）發展才逐漸改善。另外，有關DEA的運用幾乎都集中在個別決策單位的效率衡量，將之應用在衡量總體經濟的表現上非常少見。所以論文第肆章是按傳統方式以DEA衡量我國地方政府的效率並分析造成效率差異的原因，第參章則將DEA的概念應用於經濟成長上，探討使經濟成長達到極大化之租稅負擔及租稅結構。又效率的追求為經濟學的主軸，但中央政府的效率目標與地方政府並不相同，由於目標不同，因此彼此所訂的租稅政策亦不相同。本文第伍章試圖提出一理論模型說明中央政府在面對異質地區的垂直外部性下如何有效率的訂定其租稅政策。 / The human desires are infinite but resources are scarce. Using resources effectively is the topic of the economics. In efficient analyses, the Pareto optimality is the highest criterion to accept. Based on Pareto efficiency, the basic idea is to obtain the most outputs by the least inputs. Therefore the efficiency measurement is to calculate the relative performance of inputs and outputs. The nonprofit organization and the public agencies have many outputs and inputs not easy to be quantified; hence, their efficiency is not easy to evaluate. This phenomenon doesn’t improve until DEA (Data Envelopment Analysis) was developed. However, the application of DEA concentrates nearly on the efficiency measurement of individual policy-making unit; the application is be rarely used in measuring the performance of the macro-economy. Chapter 4 of this dissertation measures and explains the variation in cost efficiency of the local governments in Taiwan area. Chapter 3 deals with the application the DEA to economic growth, estimating a combination of the tax burden(the ratio of tax revenue to GDP）and the tax structure(the ratio of indirect taxes to direct taxes)which would maximize the rate of growth of GDP of Taiwan. Efficiency is the core of economics, but the national government’s efficient goal is not as same as the local government’s. Because their goals are not consistent, thus the tax policies are different. Chapter 5 attempts to propose a theoretical model to explain how a national or federal government decides its tax policy in the vertical externalities happening in heterogeneous states.