Global ETD Search

121	Destinační management v regionu Střední Morava / The destination management in the region Central Moravia HUTEROVÁ, Zuzana January 2009 (has links) The thesis is dealing with destination management as a new incoming trend of managing the development of tourism in a region. The new way of management is working in the western countries for more than fifty years, but in the Czech Republic it is still at the beginning of the implementation. The aim of the thesis is to analyse the activities of the destination management organisation Střední Morava {--} Sdružení cestovního ruchu and based on the evaluation of the activities I will suggest possible changes so that the Stredni Morava destination can become a strong competitive complex based on cooperation and coordination of all interested tourist subjects.
122	Regional Food Proucts in the Tourist Home Country. The Case of South Tyrol Weyh, Lukas Hans Walther January 2020 (has links) This thesis investigates the relationship of regional food products in the tourist home country with destination marketing and management at the example of South Tyrol. South Tyrol was chosen as research area, because the 2 sectors have, on their own, a big standing in the region as well as a cooperate in many different ways. This has led to a symbiosis inside and outside the destination, making it an interesting area to research. While the interplay of the culinary assets of a destination with tourism within the destination is increasingly recognized, developed and used by researchers, planners, companies and authorities, the possible relationship of these sectors outside the destination remains an under-researched area. As Alderighi et al. (2016) found out in a study, an (empirical) connection between availability of local specialities in the tourist home (markets) and the intention of (re-)visit the place is evident. Therefore, this thesis uncovers different tools and mechanisms in (destination) marketing and management for the incorporation of regional food products in the tourist home country. Additionally, experts from the sectors of food and tourism, DMO, will share their considerations and limitations. Theory and practice will be opposed, where as the concepts of “region branding” and “sensory destination marketing” will be elaborated. sustainable destination development marketing south tyrol sensory destination marketing region branding tourist loyalty destination management tourism tourist relationship branding Economic Geography Ekonomisk geografi Food Science Livsmedelsvetenskap Infrastructure Engineering Infrastrukturteknik Business Administration Företagsekonomi
123	Attracting tourists with the use of local food : Using a multiple case study to investigate the role of local food in the marketing of tourist destinations in the UK Söderström, Anna January 2022 (has links) Tourism is one of the largest sectors in the world, contributing to one in ten jobs globally and 10% of the global GDP. However, the climate is facing many challenges and the tourism sector must become more sustainable. Food and drink consumption is playing a more important role in tourism, and particularly food is recognised as one of the biggest polluters due to the way it is produced, the miles it is transported and the waste it generates. Consumers are therefore increasingly requesting food and drink produced locally and in season. For the same reason, restaurants are serving locally produced food, beverages are produced around the corner and destinations are using local food and drink in their marketing as part of their offers. Everybody must eat during their holiday and research shows that tourists are increasingly interested in culinary experiences and prepared to pay more for local food. Through eight qualitative interviews with respondents from five tourist destinations in the UK, with specific food and/or drink offerings, as well as research done on their specific websites, an understanding of what role local food plays in the marketing of tourist destinations in the UK was obtained. The case studies were conducted across the following UK destinations: Bristol, Cornwall, Cumbria, Kent, and Scotland. The present research suggests that local food and drink is an important part of the overall package offer as well as a crucial element in the collaboration between different stakeholders. However, there is no official definition of what local food and drink is, and the reputation of British food is still challenging, and although one could argue it is no longer deserved, it is proving an issue when promoting the UK as a food destination. Though not explicitly stated, storytelling appears to be an important factor for all respondents in marketing their tourism offers. local food culinary tourism uk destination marketing food and drink British food dmc dmo lokal mat matturism Storbritannien destinationsmarknadsföring mat och dryck brittisk mat Övrig annan samhällsvetenskap
124	Eventmarknadsföring och varumärkesassociationer: En undersökning om Valborgsfirandet i Uppsala : En kvantitativ studie om attityder och besöksintentioner, i samarbete med Destination Uppsala / Event marketing and brand associations: A study about the celebrating of Walpurgis Night in Uppsala : A quantitative study about attitudes and visiting intentions, in collaboration with Destination Uppsala Mohlin, Fredrika, Norlén, Matilda, Österberg, Louise January 2024 (has links) Forskningsfrågor: Hur påverkar och påverkas uppfattningen om Uppsala stad som varumärke av besökarnas attityder under Valborgsfirandet? Hur skiljer sig besöksintentionerna hos olika segment av eventbesökare när det gäller deras deltagande i Valborgsfirandet? Hur påverkar dimensionerna som driver besökarnas intresse och deltagande i Valborgsfirandet i Uppsala deras intentioner? Syfte: Studien syftar till att undersöka eventbesökares attityder, upplevda beteendekontroll och subjektiva normer under ett evenemang. Vidare syftar studien till att belysa hur uppfattningen om varumärket för evenemangsdestinationen Uppsala och hur miljöaspekter påverkar dimensionerna och besökares intentioner, engagemang och deltagande i evenemanget. Målet är att ge projektledaren Destination Uppsala underlag för att förbättra framtida evenemang. Metod: Studien antar en deduktiv forskningsansats och tillämpar en kvantitativ forskningsmetodik. Primärdata från 254 respondenter samlades in via en enkätundersökning som utformades i Google Formulär och riktades till besökare under Valborgsfirandet i Uppsala. Slutsats: Resultatet av studien visar att alla fem dimensioner i forskningsmodellen påverkade besöksintentionen, där attityden var mest inflytelserik. För att öka besöksintentionen rekommenderas Destination Uppsala att fortsätta stärka varumärket och skapa en attraktiv omgivning för besökarna, vilket kan öka intresset för evenemanget och främja turismen i Uppsala. / Research questions: How does the perception of Uppsala city as a brand influence and is influenced by visitors' attitudes during the Walpurgis celebration? How do the visit intentions of different segments of event attendees differ regarding their participation in the Walpurgis celebration? How do the dimensions driving the visitors' interest and participation in the Walpurgis celebration in Uppsala influence their intentions? Purpose: The study aims to investigate event visitors attitudes, perceived behavioral control and subjective norm during an event. Furthermore, the study aims to shed light on how the perception of the brand for the event destination Uppsala and how environmental aspects affect the dimensions and visitors intentions, engagement and participation in the event. The goal is to provide the project manager, Destination Uppsala, with insights to enhance future events. Method: The study has a deductive research approach and applies a quantitative research method. Primary data from 254 respondents was collected through a survey conducted in Google Forms and targeted visitors during the Walpurgis Night celebration in Uppsala. Conclusion: The results of the study show that all five dimensions in the research model influenced the visit intention, with attitude being the most influential. To increase visit intention, Destination Uppsala is recommended to continue strengthening its brand and creating an attractive environment for visitors, which can increase interest in the event and promote tourism in Uppsala. Event marketing Destination marketing Theory of planned behavior Tourism Event Brand associations Attitudes Eventmarknadsföring Destinationsmarknadsföring Teorin om planerat beteende Turism Evenemang Varumärkesassociationer Attityder Social Sciences Samhällsvetenskap Economics and Business Ekonomi och näringsliv Business Administration Företagsekonomi
125	Konsten att enas under ett varumärke : Intern varumärkesuppbyggnad på Nordiska Kompaniet / The ability to unite under one brand : Internal brand building on Nordiska Kompaniet Grönvall, Karin, Talavera, Nicole January 2014 (has links) Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB. Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour. Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand. Internal brand building is done primarily to employees through various recurrent trainings and meetings, with the purpose to create behaviour consistent with the brand values. However, there is a lack of communication since staff did not correctly perceive and understand the actual brand values. This results in that staff identify with incorrect values, which means that they have a brand citizenship behaviour that is not consistent with the brand values. / Syfte: Syftet med studien är att undersöka hur ett företag med ett gemensamt varumärke uppfattas som enhetligt, samt hur de använder intern varumärkesuppbyggnad för att förena olika konkurrerande aktörer under ett varumärke. Syftet är således att undersöka hur personalen med hjälp av intern varumärkesuppbyggnad, uppfattar och identifierar sig med det gemensamma varumärkets värden. Metod: En metodtriangulering genomfördes på Nordiska Kompaniet i Stockholm. Kvantitativ data gavs genom en enkätundersökning med anställda kombinerat med två observationer. Kvalitativa ansatsen var genom en e-post intervju med ansvarig chef för PR och digitala kanaler på NK AB. Teori: Studien har använt följande teorier; Destinationsmarknadsföring, företagsvarumärke, intern varumärkesuppbyggnad, företagsidentitet, företagskultur, varumärkesvärden, servicevarumärkets värden samt varumärkesorienterade beteende. Slutsats: Fallstudien på Nordiska Kompaniet har visat att intern varumärkesuppbyggnad i ett varuhus är ett omfattande arbete, där alla inblandade måste ha en enhetlig uppfattning och förståelse av varumärket, för att de framgångsrikt ska förenas under ett varumärke. Intern varumärkesuppbyggnad sker framförallt till anställda genom olika återkommande utbildningar och möten, för att således skapa ett beteende förenligt med varumärkets värden. Däremot finns en brist i kommunikationen när personalen inte korrekt uppfattar och förstår varumärkets faktiska värden. Det leder till att personalen identifiera sig med felaktiga värden. Vilket gör att de uppvisar ett varumärkesorienterande beteende som inte är förenligt med varumärkets värden. Corporate brand corporate identity corporate culture brand value Internal branding destination marketing Branding Entrepreneurs Department store Service brand employee Brand commitment Brand citizenship behaviour Nordiska Kompaniet brand Destinationsmarknadföring Entreprenör Företagsidentitet Företagskultur Företagsvarumärke Intern varumärkesuppbyggnad Nordiska Kompaniet Personal Servicevarumärke Varumärke Varumärkesbeteende Varumärkesengagemang Varumärkesvärde Varuhus
126	Jag möts av destinationsmarknadsföring dagligen på sociala medier : En studie om konsumenternas tolkning av destinationsmarknadsföring på sociala medier Vaca Vaca, Jessica, Tanaveerapong, Patricia January 2019 (has links) Under de senaste åren har det blivit allt vanligare för konsumenter att använda sig av sociala medier, främst inom turismindustrin. Det är vanligt för konsumenter att idag stöta på nya destinationer och att viljan av att resa uppstår genom sociala medier. Denna studie handlar om att få en djupare förståelse av hur destinationsmarknadsföring tolkas av konsumenter. För att uppnå syfte har dessa två frågeställningar formulerats, Hur möts konsumenterna av destinationsmarknadsföring på sociala medier? och Vilket inflytande påstår konsumenterna att destinationsmarknadsföring inom sociala medier har på deras köpbeslut av destination?. Den empiriska materialinsamlingen har tagits fram genom att genomföra 20 kvalitativa intervjuer på konsumenter. Valet av att genomföra intervjuerna på konsumenter var för att få konsumenternas perspektiv av det valda forskningsområdet. För att analysera den empiriska materialinsamlingen har studien utgått ifrån fem teorier, Social media marketing, Konsumentens beslutsprocess, WOM och eWOM, Personliga egenskapers påverkan på konsumenternas köpbeteende och Push- och Pull faktorer. Studien har kommit fram till att konsumenter ofta möts av destinationsmarknadsföring i sin vardag på sociala medier. Samt att mötet även har ett stort inflytande på konsumenternas köpbeslut, då viljan av att resa uppkommer och beslutet av destination tas. / Over recent years it has become increasingly common for the general populous to use social media, especially for companies and consumers in the tourism industry. This affects the way potential consumers learn about new destinations and also influences their opinions on said places. The aim of this study is to gain a deeper understanding of how destination marketing is interpreted by consumers. In order to achieve this, two questions needed to be answered: How do consumers come across destination marketing on social media? and In what way do consumers feel destination marketing impacts their purchasing decisions? Interviews were conducted with 20 consumers to obtain qualitative data in order to gain an insight on the consumers perspective. Empirical data was analyzed using five different theories: Social Media Marketing, The Buyer Decision Process, WOM and eWOM, Personal Characteristics Affecting Consumers Behavior and Push- and Pull Factors. This study shows that consumers encounter destination marketing on social media often and also that destination marketing has a significant influence on consumers purchasing decisions as it encourages travel and allows selection of destination. Destination marketing Social Media Qualitative method WOM eWOM Social Media Marketing The Buyer Decision Process Push- and Pull Factors Destinationsmarknadsföring sociala medier kvalitativ metod sociala media marketing WOM eWOM Konsumentens beslutsprocess Push- och Pull faktorer Social and Economic Geography Social och ekonomisk geografi
127	Skärgårdsdestinationer : en studie om hur offentliga och privata aktörer är organiserade och samverkar på skärgårdsdestinationer Gunvaldsson, Maria, Jaccopucci, Alexandra January 2013 (has links) Turismen organiseras av offentlig sektor, privata aktörer eller dessa två i samverkan och kan avgränsas på olika sätt, geografiskt eller politiskt. Denna studie syftar till att undersöka och jämföra destinationer i Sverige på lokal och regional nivå för att se hur de är organiserade, med fokus på hur offentliga och privata aktörer arbetar för destinationens utveckling. Genom kvalitativa intervjuer med privata och offentliga aktörer på destinationerna Bohuslän och Stockholms skärgård har vi genomfört en komparativ studie. Studien diskuterar olika former av turismorganisationer och visar att Bohuslän och Stockholms skärgård liknar varandra i hur de är organiserade på lokal och regional nivå och att det på båda destinationerna finns samarbeten mellan offentliga och privata aktörer för att utveckla destinationerna. / The tourism in Sweden is organised by the public sector, the business world or these two in collaboration. The boundaries can be either geographical or political. This study aims at study and compare Swedish tourist destinations at local regional level to find how they are organized with focus at how public sector and the business world manage destination development. Through qualitative interviews with public sector and the business world at the destinations Bohuslän and Stockholms skärgård we have a comparative study. The study discusses different types of tourist organizations and shows that Bohuslän and Stockholms skärgård are similar in the way their tourism is organized at local and regional level. At both destinations there is collaboration between the public sector and the business world to develop the destination. Bohuslän Collaboration Destination development Destination Marketing Organization Organization Stockholm archipelago Stockholm Visitors Board Sustainable development Tillväxtverket Tourism Tourism organization Västsvenska turistrådet Besöksnäringen Bohuslän Destinationsutveckling Hållbar utveckling Organisering Samarbetsorganisationer Samverkan Skärgårdsstrategin Stockholms Skärgård Stockholm Visitors Board Tillväxtverket Turism Turismnäringen Turistorganisationer Västsvenska turistrådet
128	La transformació de territoris en marques: el reconeixement i la diferenciació d'identitats espacials en temps postmoderns. Un estat de la qüestió San Eugenio Vela, Jordi de 04 April 2011 (has links) La competició de països, nacions, ciutats i regions per captar recursos, talent, infraestructures o esdeveniments, entre altres aspectes, ha provocat l’adveniment d’una lluita renovada per la singularitat, pel reconeixement i per la diferenciació, per una hegemonia simbòlica que cotitza a l’alça en el context d’una emergent economia de la identitat. En aquest context, els territoris cedeixen les seves projeccions habituals d’identitat territorial a una nouvinguda identitat simbòlica, gestionada, en part, mitjançant la transformació de territoris en marques. La determinació d’un estat de la qüestió amb voluntat holística, que endreci i alhora ordeni el que s’ha dit i el que s’ha fet sobre això, per tal de situar en perspectiva les implicacions inherents a la construcció de marques (branding) per a espais geogràfics, esdevé un dels objectius principals d’aquesta investigació, al qual s’hi arribarà amb l’ajut d’una triangulació metodològica d’investigació. En primer lloc, mitjançant una revisió amb voluntat interpretativa i crítica de la literatura existent vinculada a les marques de territori, en segon lloc per mitjà d’una consulta a un panel d’experts (mètode Delphi) i, finalment, i en tercer lloc, a través de l’estudi de tres marques de territori implícites (el Lluçanès, el Priorat i la vall de Camprodon) analitzades per mitjà de l’organització de tres grups focals de discussió (GFdD). Així mateix, la concreció d’un model teòric d’anàlisi per a la marca experiència individual amb el territori des d’una perspectiva transdisciplinària coincideix amb el segon gran objectiu que pretén abastar aquesta tesi doctoral. / La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el contexto de una emergente economía de la identidad. En este escenario, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica, gestionada, en parte, mediante la transformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que incorpore y a la vez ordene lo que se ha dicho y lo que se ha hecho al respecto, con el fin de situar en perspectiva las implicaciones inherentes a la construcción de marcas ('branding') para los espacios geográficos, resulta ser uno de los objetivos principales de este trabajo, al cual se llegará mediante una triangulación metodológica de investigación. En primer lugar, a través de una revisión pretendidamente interpretativa y crítica de la literatura existente vinculada a las marcas de territorio; en segundo lugar, por medio de una consulta a un panel de expertos (método Delphi); finalmente, y en tercer lugar, a partir del estudio de tres marcas de territorio implícitas (el Lluçanès, el Priorat y la vall de Camprodon) analizadas mediante la organización de tres grupos focales de discusión (GFdD). Asimismo, la concreción de un modelo teórico de análisis para la marca experiencia individual con el territorio desde una perspectiva transdisciplinaria coincide con el segundo gran objetivo que pretende alcanzar la presente tesis doctoral. / The competition between countries, nations, cities and regions to attract resources, talent, infrastructures or events, among others aspects, has caused the coming of a renew struggle for singularity, recognition and differentiation, for a symbolic hegemony that is rising in the context of an emerging economy of identity. In this context, places transfer their usual projections of place identity to a newly arrived symbolic identity negotiated partly by the transformation of places in brands. The determination of a current status of the issue with a holistic wish that organize and at the same time arrange what it is said and is done about the topic, in order to locate in view the inherent implications to the building of brands (branding) for geographic locations, becomes one of the main aims of this research, which is going to reach through the help of a methodological triangulation of investigation. Firstly, through checking the existent literature linked in the place brands with an interpretative and critic wish, secondly, by means of consulting an expert’s panel (Delphi method) and, finally and thirdly, through the study of three implicit place brands (el Lluçanès, el Priorat and the Camprodon’s valley) analyzed by the organization of three focal groups of discussion (FGoD). Likewise, the specification of a theoretical method of analysis for the individual experience brand with the places from an interdisciplinary perspective coincides with the second main aim that this doctoral thesis expects to reach. Marca de territori Marca de país Marca de nació Marca de ciutat Marca de destinació Place branding Country branding City branding Destination branding Place marketing City marketing Destination marketing Land marketing Land branding Espai geogràfic Espai simbòlic Marca de regió Nation branding Branding Paisatge Publicitat Màrqueting Geografia Comunicació 316 339
129	Common city attributes and contact employees : a case study of Indianapolis, Indiana McBride, Jordan Ray 03 January 2014 (has links) Indiana University-Purdue University Indianapolis (IUPUI) / Indianapolis is considered by many a competitive, large population city with incredible resources for business conferences and event tourism. The city’s flagship event, The Indianapolis 500, has paved the way for the city’s success. With initiative, planning, construction, and implementation the city’s tourism prowess has grown over the past three decades. Indianapolis has become host to a plethora of mid-size and large conferences every year, a regular on the host circuit for the NCAA Final Four, host of the annual Big Ten basketball tournament and most recently the host of the 2012 Super Bowl. Indianapolis continuously attempts to bring in more events every year. Not many residents get to see, or are even aware of, the associates busy at work attempting to fill hotel rooms, conference centers and stadiums. The Destination Marketing Organizations (DMOs) of the city are constantly working and tweaking strategies to increase exposure and get tourists excited about visiting Indianapolis. However, it is difficult to identify what truly separates Indianapolis as a tourist destination from any other competitive, second-tier population, landlocked city. Centrality within the country and the tourism infrastructure may be argued, but a representative from nearly any city in competition with Indianapolis may make a counterpoint to most resources. Instead of running in circles with this argument, this thesis looks to probe into a resource for Indianapolis that could be turned into a strong marketing tool for tourism: its employees. The overall purpose of this study was to examine the perceptions of resident contact employees in the food service and lodging industries concerning Indianapolis’ tourism attributes, and their relation to Indianapolis’ destination marketing and managerial strategies. Tourism Destination Image Destination Marketing Common City Attributes Hospitality Lodging Food Service Service industries -- Management Food service -- Research
130	Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen / Virtuell verklighet i turismen. Möjlighet eller fallgrop? : En explorativ fallstudie om en platsbaserade virtuell verklighet upplevelse av Mariebergsskogen Kubitzek, Barbara January 2021 (has links) To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. This thesis is an explorative case study of the development of the prototype of a place-based virtual reality experience of Mariebergsskogen in Karlstad, Sweden. The purpose of this study is to investigate and show how a place-based virtual reality experience can add value to the experience and promotion of Mariebergsskogen. This thesis goes beyond ocularcentrism highlighting the involvement of senses, the whole body and emotions in experiencing a destination. How can a deeper emotional connection to a destination be evoked through virtual reality revealing the characteristics, uniqueness and rootedness of the place? A geomedia approach is taken that combines a sensitivity to place with media to arrive at a multi-dimensional view of Mariebergsskogen considering place representations, engagements and its roots to history. Place is conceptualized by recourse to Lefebvre’s (2011) spatial triad: lived, perceived and imagined that are in a dialectic relationship. The methodological model created has been informed by the project on place-based digital experiences (PDU) at the University of Karlstad in Sweden. Tourists are considered active agents in creating tourism destinations and this study emphasizes their engagement as co-creators in the prototype development process. A methodological model is proposed that combines a place analysis with workshops consisting of a user study and a co-creation workshop supplemented with insights from interviews with virtual reality developers and stakeholders from Region Värmland and Karlstad Municipality. Virtual reality tourism virtual reality co-creation geomedia place-based virtual reality experiences place marketing Region Värmland Karlstad Municipality Mariebergsskogen experience design interaction design storytelling cultural heritage covid-19 pandemic communication Sweden case-study film 360° Lefebvre digital experiences destination marketing VR film cinematic virtual reality metaverse UX UI Skansen Sweden Visit Sweden Visit Värmland design processes Oculus Quest Google cardboard NFT methodological model PDU innovation marketing Virtuelle Realität Tourismus Marketing Schweden Geomedia Experience Design Kommunikation Covid-19 Pandemie Fallstudie Sinne Kultur Park Umwelt Virtuell Verklighet turism Karlstad Kommun Region Värmland Kommunikation pandemi kulturellt arv plats berättelse Interaction Technologies Interaktionsteknik Earth and Related Environmental Sciences Geovetenskap och miljövetenskap Studies on Film Filmvetenskap Communication Studies Kommunikationsvetenskap Economics and Business Ekonomi och näringsliv History Historia Cultural Studies Kulturstudier Computer and Information Sciences Data- och informationsvetenskap Human Computer Interaction Social Sciences Samhällsvetenskap Humanities and the Arts Humaniora och konst Engineering and Technology Teknik och teknologier Natural Sciences Naturvetenskap

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