Global ETD Search

1	Representing Bergslagen for tourism – a post-feminist approach : Androcentric representations of the industrial heritage in central Sweden Funk, Minéa January 2018 (has links) Marketing material used in promotion of industrial heritage sites for tourism creates representations of said cultural heritage. In order to increase the touristic value of the historical industrial sites marketers can create or make a place attractive through careful selection of images and texts. It is believed that simplifying the image can make it comprehensible and thus more attractive to potential visitors. However, simplifying images of heritage can result in creation of stereotypical representations. This research aimed to analyse what representations of the industrial heritage of Bergslagen, in the middle of Sweden, could be found in marketing material of tourism destinations today. Post-feminist theory was applied as a tool for analysis of the content as a contextual and critical perspective in order to interpret what meanings these representations found were conveying. By understanding the data in relation to androcentric discourse and the context of Bergslagen as a patriarchal system representations of continued polarization of gender was found. By conducting a content analysis of three destinations, Långban, Engelsbergs bruk and Axmar Bruk, four dominating themes of their representations in visual and textual promotional material were found. The narratives in the re-imagination and reproduction of the sites and their industrial heritage were also discovered during the analysis. The findings thus indicated that the marketing perpetuated stereotypes of the inherent gender roles that have existed in the past but were accentuated even through the modern mediums. As tourism is a tool for rejuvenation of industrial heritage sites it is important to note that, the need for increasing the attractiveness by consciously or unconsciously deciding which narratives should be told, marketers act as facilitators of generic ideas and impositions. When trying to simplify something as complex as a heritage, meaning can become lost in translation. The representations can become distorted, which they have in Bergslagen, according to the findings of this research. Representations can thus inform us of what is being marginalized. The understanding and interpretations of the representations can therefore become a resource in the marketing the real and genuine heritage. Androcentricism Bergslagen Industrial heritage tourism Post-feminist theory Representations. Human Geography Kulturgeografi
2	Under the Discourse of Post-feminism : The Representation of Women in Chinese Female Empowerment Video Advertisements Liu, An Ran January 2024 (has links) This study explores the representation of women in Chinese "Femvertising" (female empowerment video advertisements) and the post-feminist discourse conveyed within these advertisements over the past five years. By examining recent Chinese video commercials, the research aims to critically analyze the ideologies behind female empowerment advertisements in China, shedding light on how advertising both shapes and reflects societal values. Employing a qualitative research methodology, the study uses thematic analysis to uncover the underlying messages, narratives, and ideologies. The findings reveal a shift toward depicting women in diversified and empowered roles, emphasizing authenticity and emotional connection. Three key thematic discourses—Body Self-Acceptance, Breaking Stereotypes, and Girl’s Power—are identified. However, the study also highlights that many empowerment advertisements are primarily marketing tools rather than genuine support for women's rights, often excluding broader spectrums of women and reinforcing certain stereotypes “Femvertising” Post-feminist discourse Gender representation Chinese video advertisements Female empowerment Gender Studies Genusstudier
3	Female Friendship Films: A Post-Feminist Examination of Representations of Women in the Fashion Industry Geloğullari, Gülin 12 1900 (has links) This thesis focuses on three fashion industry themed female friendship films: Pret-a-Porter/Ready to Wear (1994) by Robert Altman, The Devil Wears Prada (2006) by David Frankel, and The September Issue (2009) by R.J. Cutler. Female interpersonal relationships are complex – women often work to motivate, encourage and transform one another but can just as easily use tactics like intimidation, manipulation, and exploitation in order to save their own jobs and reputations. Through the lens of post-feminist theory, this thesis examines significant female interpersonal relationships in each film to illustrate how femininity is constructed and driven by consumer culture in the fashion industry themed films. fashion fashion industry fashion films post-feminism post-feminist theory women representations of women misrepresentations of women consumer culture film analysis female friendships female friendship films The Devil Wears Prada Pret-a-Porter/Ready to Wear The September Issue Robert Altman R.J Cutler David Frankel Angela McRobbie Karen Hollinger Tasker and Negra Anna Wintour Grace Coddington Vogue fashion magazines fashion reporters fashion and post-feminism women's relationships Fine Arts Women's Studies Journalism Prêt-à-porter (Motion picture) September issue (Motion picture) Devil wears Prada (Motion picture) Female friendship in motion pictures. Fashion in motion pictures.
4	From Snow White to Frozen : An evaluation of popular gender representation indicators applied to Disney’s princess films / Från Snövit till Frost : En utvärdering av populära könsrepresentations-indikatorer tillämpade på Disneys prinsessfilmer Nyh, Johan January 2015 (has links) Simple content analysis methods, such as the Bechdel test and measuring percentage of female talk time or characters, have seen a surge of attention from mainstream media and in social media the last couple of years. Underlying assumptions are generally shared with the gender role socialization model and consequently, an importance is stated, due to a high degree to which impressions from media shape in particular young children’s identification processes. For young girls, the Disney Princesses franchise (with Frozen included) stands out as the number one player commercially as well as in customer awareness. The vertical lineup of Disney princesses spans from the passive and domestic working Snow White in 1937 to independent and super-power wielding princess Elsa in 2013, which makes the line of films an optimal test subject in evaluating above-mentioned simple content analysis methods. As a control, a meta-study has been conducted on previous academic studies on the same range of films. The sampled research, within fields spanning from qualitative content analysis and semiotics to coded content analysis, all come to the same conclusions regarding the general changes over time in representations of female characters. The objective of this thesis is to answer whether or not there is a correlation between these changes and those indicated by the simple content analysis methods, i.e. whether or not the simple popular methods are in general coherence with the more intricate academic methods. / <p>Betyg VG (skala IG-VG)</p> Disney princesses Disney princesses gender Bechdel Bechdel test Walt Disney Pixar Frozen children girl culture gender representations talk time talktime gendertimer equality content analysis female feminism feminist gender role socialization model gender role socialization model passive domestic active media post-feminist gender role portrayals key measures popular nature or nurture genes or environment gender differences expressions of gender gender experiments neurological brain plasticity constructivist cultivation theory social cognitive theory quantitative quantitative measures quantitative methods stereotypes stereotype stereotypical women character count biological sex biological gender metrics femininity textual analysis submissive submissive behaviour independence daddy's girl patriarchy patriarchal patriarchal approval wicked women old wicked women wicked witch male masculine masculine characteristics feminine characteristics genders marrying marriage love at first sight empowerment fairy tale fairy tales film movie films movies Mulan Pocahontas Snow White Snow White and the seven dwarfs Cinderella Sleeping Beauty Little Mermaid The Little Mermaid Beauty and the Beast Aladdin Tangled Brave Frozen The Princess and the Frog Merida relationship relationship formation true love true love's kiss sisterhood sisterly Grimm Grimm brothers parental approval matriarchal approval matriarchal matriarchy stereotyping evil queen rate rater rating measure measuring wicked stepmother binary gender gender binarity binary genders gender identities gender identity gender identity formation identity formation animation cell animation the Smurfette principle strong women strong girls girlie positivism positivistic film studies analysis analyses antagonism action coding cultivation effect cultivation effects socialization effect socialization effects coded content analysis simple metrics cognition theory connotations cultivation theory socialization theory depictions of femininity plasticity human brain damsels in distress feminist research inequality gender inequality media studies heroines mass media social media images of women woman as image reading interpretation modern day fairy tales Disney prinsessor Disneyprinsessor Disney-prinsessor kön genus genusvetenskap Bechdel Bechdel test Bechdeltest Bechdeltestet Walt Disney Pixar Frost barn flickor kulturuppväxt representationer skildringar intryck taltid talk time talktime gendertimer jämlikhet innehållsanalys feminin feminism könsroll könsroller socialisering socialiseringsmodellen passiv hushållsarbete aktiv media post-feministisk postfemininstisk nyckeltal populärvetenskaplig populärvetenskapligt naturen uppväxt eller gener gener eller upppväxt uppfostran genetik könsskillnader könsuttryck experiment hjärnan plasticitet konstruktivism kultivationsteori kognitiv teori kvantitativ kvantitativa mått kvantitativa metoder stereotyper stereotyp stereotypisk kvinnnor kvinna kön biologiskt kön mått nyckeltal femininitet textanalys filmanalys kuvad underkastad submissiv oberoende pappas flicka patriarkat patriarkisk patriarkalt godkännande manlig maskulin kön genus äktenskap kärlek vid första ögonkastet saga sagor bröderna Grimm film Mulan Pocahontas Snövit och de sju dvärgarna Askungen Törnrosa Den lilla Sjöjungfrun Skönheten och Odjuret Aladdin Trassel Modig Frost Prinsessan och Grodan Merida förhållanden sann kärlek Grimm matriark matriarkisk patriarkalt godkännande matriarkalt godkännande bedöma betygsätta mått mäta ond styvmor binära kön könsidentitet könsidentiteter animation Smurfan starka kvinnor starka flickor positivistisk positivism filmvetenskap filmstudier antagonism protagonist hjältinna kodning kultivationseffekten socialiseringseffekten socialisationseffekten kodad innehållsanalys förenklade mått kognitiv teori konnotationer konnotera feministisk forskning könsbalans mediastudier mediestudier massmedia social media bilder av kvinnor kvinnan som bild images of women woman as image reading interpretation modern day fairy tales tolkning

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