Global ETD Search

571	Hur representeras genus i webbshoppen på klädföretaget I Can I Will? : En kvantitativ och kvalitativ analys med fokus på kroppspositivitet / How does the clothing company I Can I Will represent gender in theironline shop? : A quantitative and qualitative analysis focusing on body positivity. Dettwiler, Mimi January 2023 (has links) This paper uses a quantitative and qualitative approach to analyze whether the Swedishfitness clothing brand I Can I Will’s representation in their online shop corresponds with theirspoken concept of being a brand for everyone who works out regardless if you are training togain strength, change your looks or just because you enjoy it. The quantitative analysisinvestigates the models length compared to height statistics around the world, and theirclothing size relative to social norms about the ideal body. The qualitative analysis is basedon examining visual signs such as eye contact, body language, posture and fitting of clothing.These components are analyzed through a body positivity and gender perspective, usingtheories about representation, body positivism, the ideal body, gender roles, male gaze,advertising and commodities.Findings suggest that there is a lack of representation of different bodies in I Can I Will’sonline shop. The male models are exclusively tall and muscular and the female models aremostly thin or slim. The few times female representation of a larger size occurred, the modelsstill had the, according to society, ideal body. In the visual analysis, there was nothing thatcould be perceived as norm breaking as all of them are following the social structured genderroles. To summarize, the clothing companies representation does not correspond with itsspoken concept of addressing everybody who wants to train regardless of their looks, it seemslike they only like to address tall and already well-trained men and mostly slim women with abody shape where breasts and hips are wider than their waist. Advertising body image body language body height body positivism body weight commodities clothing size gender gender differences gender roles gym clothing I CAN I WILL ICIW male gaze orthoexia overweight representation stereotypes the ideal body training underweight Genus handelsvara I CAN I WILL ICIW klädstorlekar kroppsbild kroppsideal kroppspositivism kroppsspråk kroppsvikt könsroller könsskillnader längd male gaze ortorexi reklam representation stereotyper träning träningskläder undervikt övervikt. Cultural Studies Kulturstudier
572	Omtolkningens och omladdningens paradox : Tre fallstudier av föremål och historiska fynd i dåtid, nutid och framtid / The Paradox of Reinterpretation and Re-evaluation : Three Case Studies of Artefacts and Historical Discoveries in the Past, Present and Future Mujkanovic, Elma, Sjöblom, Lina January 2022 (has links) The aim of this thesis is to identify what actions of change museums have taken to adjust to the ebb and flow of societal norms and values. The empirical evidence is based on three case studies of objects in three museums: the Birka warrior from grave Bj-581 in the Swedish History Museum in Stockholm, the G’psgolox totem pole in the Museum of Ethnography in Stockholm, and the Benin bronzes in the Museum of Ethnography in Stockholm and the British Museum in London. Through observations of objects and exhibitions in combination with interviews with museum professionals and researchers, an overall picture is created that shows traces of regulation but also remaining attributes from older times. Through theories of structuration, authorized heritage discourse, norm critique and postcolonial ideas, we highlight the strong connections between social structures, social relations and authorized governing groups that exist in the process of disentangling. With this thesis, we intend to highlight how the phenomenon of change is portrayed and managed in museums. Museums in the west were foremost established during a time when nationalistic and colonial ideals characterized societal norms and the work that took place within museums. As a result of the preservation and presentation of the national identity, museums were often attributed with a character of identity making. Over time, the world has changed and so have the norms within society. Aspects of ethics and morals have become increasingly incorporated into discussions about power and governance. In line with these changes, museums have also had to change to stay relevant in their time. The museums hold to this day some of the old nationalistic and colonial ideals which they were built upon. The old ideals can be identified within the museums’ exhibitions, and because of this, clashes may occur between older and newer norms and values in the process of change, within which transparency becomes an important key element. This is a two year master's thesis in Museum and Cultural Heritage Studies. Re-evaluation Reinterpretation Musealization Cultural heritage Norms Values Stereotypes Exhibition Change(work) Benin Bronzes Kingdom of Benin Benin Birka warrior Bj-581 Birka G’psgolox totem pole Haisla Haisla Nation Museum of Ethnography Swedish History Museum The British Museum. Omladdning omtolkning musealisering kulturarv normer värden stereotyper utställning förändringsarbete Beninbronserna kungariket Benin Benin Birkakrigaren Bj-581 Birka G’psgolox totempåle Haisla Haisla Nation Etnografiska museet Historiska museet British Museum. Cultural Studies Kulturstudier
573	Att vara eller inte vara en drömtjej : En kvalitativ analys av filmtropen Manic Pixie Dream Girls egenskaper i en spelkontext. / To be or not to be a Dream Girl : A qualitative analysis of the film trope Manic Pixie Dream Girl’s attributes in a video game context. Tufvesson, Alexandra January 2024 (has links) This paper is a qualitative study of signs and associations that seemingly communicate the influence of film tropes on female character design in video games. It analyzes and correlates the visual attributes and characteristics of the League of Legends character Zeri with the traditional attributes and trends of the Manic Pixie Dream Girl (MPDG) film trope, and applies theories within women’s representation and gender to examine the results. The findings suggest that Zeris design and description communicates the traditional characteristics of the MPDG such as quirky, energetic, nostalgic, retro, cute and “twee” and that several of these attributes may reflect an idealized portrayal of the female character rooted in fictive stereotypes. Furthermore the paper highlights the complex interaction between design elements and their ability to communicate (possibly unintended) concepts, and the concepts ability to transcend media formats. This paper includes a design documentation after page 25 called "Kalasklister i Djurparken", which is the second part of the final exam project(s) at the Visual Communication program at Malmö University. "Kalasklister i Djurparken" is an image bank that aims to update the marketing of Helsingborg's djur- och lekpark (zoo and playground) in order to appeal more to children. League of Legends games computer games video games media character design splash art character tropes character types stereotypes film tropes Manic Pixie Dream Girl MPDG representation gender gender representation women’s representation Male Gaze visual communication qualitative method image analysis marketing stickers visual design design illustration image bank zoo League of Legends spel dataspel TV-spel media karaktärsdesign splash art karaktärstroper karaktärstyper stereotyper filmtroper Manic Pixie Dream Girl MPDG representation genus genusrepresentation könsrepresentation kvinnorepresentation Male Gaze visuell kommunikation kvalitativ metod bildanalys marknadsföring klistermärken visuell design design illustration bildbank djurpark Design Design Cultural Studies Kulturstudier Studies on Film Filmvetenskap Visual Arts Bildkonst
574	From Snow White to Frozen : An evaluation of popular gender representation indicators applied to Disney’s princess films / Från Snövit till Frost : En utvärdering av populära könsrepresentations-indikatorer tillämpade på Disneys prinsessfilmer Nyh, Johan January 2015 (has links) Simple content analysis methods, such as the Bechdel test and measuring percentage of female talk time or characters, have seen a surge of attention from mainstream media and in social media the last couple of years. Underlying assumptions are generally shared with the gender role socialization model and consequently, an importance is stated, due to a high degree to which impressions from media shape in particular young children’s identification processes. For young girls, the Disney Princesses franchise (with Frozen included) stands out as the number one player commercially as well as in customer awareness. The vertical lineup of Disney princesses spans from the passive and domestic working Snow White in 1937 to independent and super-power wielding princess Elsa in 2013, which makes the line of films an optimal test subject in evaluating above-mentioned simple content analysis methods. As a control, a meta-study has been conducted on previous academic studies on the same range of films. The sampled research, within fields spanning from qualitative content analysis and semiotics to coded content analysis, all come to the same conclusions regarding the general changes over time in representations of female characters. The objective of this thesis is to answer whether or not there is a correlation between these changes and those indicated by the simple content analysis methods, i.e. whether or not the simple popular methods are in general coherence with the more intricate academic methods. / <p>Betyg VG (skala IG-VG)</p> Disney princesses Disney princesses gender Bechdel Bechdel test Walt Disney Pixar Frozen children girl culture gender representations talk time talktime gendertimer equality content analysis female feminism feminist gender role socialization model gender role socialization model passive domestic active media post-feminist gender role portrayals key measures popular nature or nurture genes or environment gender differences expressions of gender gender experiments neurological brain plasticity constructivist cultivation theory social cognitive theory quantitative quantitative measures quantitative methods stereotypes stereotype stereotypical women character count biological sex biological gender metrics femininity textual analysis submissive submissive behaviour independence daddy's girl patriarchy patriarchal patriarchal approval wicked women old wicked women wicked witch male masculine masculine characteristics feminine characteristics genders marrying marriage love at first sight empowerment fairy tale fairy tales film movie films movies Mulan Pocahontas Snow White Snow White and the seven dwarfs Cinderella Sleeping Beauty Little Mermaid The Little Mermaid Beauty and the Beast Aladdin Tangled Brave Frozen The Princess and the Frog Merida relationship relationship formation true love true love's kiss sisterhood sisterly Grimm Grimm brothers parental approval matriarchal approval matriarchal matriarchy stereotyping evil queen rate rater rating measure measuring wicked stepmother binary gender gender binarity binary genders gender identities gender identity gender identity formation identity formation animation cell animation the Smurfette principle strong women strong girls girlie positivism positivistic film studies analysis analyses antagonism action coding cultivation effect cultivation effects socialization effect socialization effects coded content analysis simple metrics cognition theory connotations cultivation theory socialization theory depictions of femininity plasticity human brain damsels in distress feminist research inequality gender inequality media studies heroines mass media social media images of women woman as image reading interpretation modern day fairy tales Disney prinsessor Disneyprinsessor Disney-prinsessor kön genus genusvetenskap Bechdel Bechdel test Bechdeltest Bechdeltestet Walt Disney Pixar Frost barn flickor kulturuppväxt representationer skildringar intryck taltid talk time talktime gendertimer jämlikhet innehållsanalys feminin feminism könsroll könsroller socialisering socialiseringsmodellen passiv hushållsarbete aktiv media post-feministisk postfemininstisk nyckeltal populärvetenskaplig populärvetenskapligt naturen uppväxt eller gener gener eller upppväxt uppfostran genetik könsskillnader könsuttryck experiment hjärnan plasticitet konstruktivism kultivationsteori kognitiv teori kvantitativ kvantitativa mått kvantitativa metoder stereotyper stereotyp stereotypisk kvinnnor kvinna kön biologiskt kön mått nyckeltal femininitet textanalys filmanalys kuvad underkastad submissiv oberoende pappas flicka patriarkat patriarkisk patriarkalt godkännande manlig maskulin kön genus äktenskap kärlek vid första ögonkastet saga sagor bröderna Grimm film Mulan Pocahontas Snövit och de sju dvärgarna Askungen Törnrosa Den lilla Sjöjungfrun Skönheten och Odjuret Aladdin Trassel Modig Frost Prinsessan och Grodan Merida förhållanden sann kärlek Grimm matriark matriarkisk patriarkalt godkännande matriarkalt godkännande bedöma betygsätta mått mäta ond styvmor binära kön könsidentitet könsidentiteter animation Smurfan starka kvinnor starka flickor positivistisk positivism filmvetenskap filmstudier antagonism protagonist hjältinna kodning kultivationseffekten socialiseringseffekten socialisationseffekten kodad innehållsanalys förenklade mått kognitiv teori konnotationer konnotera feministisk forskning könsbalans mediastudier mediestudier massmedia social media bilder av kvinnor kvinnan som bild images of women woman as image reading interpretation modern day fairy tales tolkning

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